Jonathan Hadida

Product Manager

Paris, Île-de-France, France25 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product marketing for iconic Apple products.
Drove Microsoft's transformation to a Cloud & Devices company.
Built successful marketing strategies across major tech companies.

Stackforce AI infers this person is a seasoned Product Marketing Leader in the Tech industry with a focus on B2B and B2C markets.

Contact

Skills

Core Skills

Product MarketingProduct StrategyDemand GenerationMarketing StrategyMarket GrowthProduct LaunchBrand RepositioningSales EnablementContent ManagementSales Tools Design

Other Skills

Apple Vision ProB2BB2B MarketingBrand CampaignsBusiness DevelopmentBusiness-to-Business (B2B)CRMCampaign ManagementCloud PortfolioCompetition AnalysisCompetitive InsightsConsumer ElectronicsContent DevelopmentEnterprise SoftwareGo-to-market Strategy

About

I had the unique chance to start my career at Apple in 2000, from the launch of the first iPod, to the iPhone and the iPad, during 11 incredible years that changed the tech industry, and society, forever. Then I played for 4 years a major role in the reinvention of Microsoft as a Cloud & Devices company, by launching Windows 8 and the new Surface line of devices. After that I took up new challenges at Google, during 7 years, where I started as Head of Marketing for Google Cloud in France and then lead Product Marketing for Google Workspace in EMEA. I'm incredibly excited to be back at Apple, first leading Product Marketing for France, and now focusing on iPhone and Apple Vision Pro. My managers acknowledge my excellent communication skills and my blending of creativity with strong analysis capacities. I’m passionate about this business and have consistently been able to mobilize my team and partners to launch and sell great products.

Experience

25 yrs 9 mos

Total Experience

7 yrs 6 mos

Average Tenure

3 yrs 3 mos

Current Experience

Apple

2 roles

Product Marketing Lead - iPhone & Apple Vision Pro

Promoted

Jan 2025 – Present · 1 yr 3 mos

Focus on iPhone and Apple Vision Pro product strategy and growth.

Product MarketingiPhoneApple Vision Pro

Product Marketing Country Lead - France

Jan 2023 – Jan 2025 · 2 yrs

Lead, build and orchestrate the product strategy for France.
Launch the best products in the industry, with media and partners.
Create and land the right narratives for the market.

Product MarketingMedia RelationsMarket NarrativesProduct Strategy

Google

3 roles

Marketing Lead EMEA - CxO Campaigns - Google Cloud

Dec 2020 – Jan 2023 · 2 yrs 1 mo

Build and orchestrate full funnel demand generation campaigns for our whole Cloud portfolio and our most important audience in 20+ markets in EMEA. Physical, digital or hybrid tactics, scaled or targeted. Structure a new team. Pilot experimental narratives.

Demand GenerationCampaign ManagementCloud Portfolio

Product Marketing Lead EMEA - Google Workspace

May 2018 – Dec 2020 · 2 yrs 7 mos

Part of the central US team to accelerate consideration and demand for Workspace. Lead marketing strategy and tactics in EMEA, improve our storytelling, enable new sales teams and partners, and launch a new distribution channel.

Marketing StrategyStorytellingSales Enablement

Head of Marketing - Google Cloud

Feb 2016 – May 2018 · 2 yrs 3 mos

Lead the French marketing team and increase Google’s share of a nascent, highly competitive and fast growing market. Build almost everything from scratch (contents, tools, processes...).

Market Share GrowthContent DevelopmentMarketing ToolsMarket Growth

Microsoft

2 roles

Business Group Marketing Manager - Surface & Surface Hub

Jul 2013 – Jan 2016 · 2 yrs 6 mos

Lead the launch of two entirely new products lines and markets for Microsoft.
Develop the Surface business in B2B and B2C through awareness campaigns, demand generation activities, channel readiness, new sales tools, partnerships, brand campaigns, PR and social influencers programs. Forecast hardware manufacturing.

Product LaunchDemand GenerationBrand Campaigns

Business Group Marketing Manager - Windows 8

Aug 2011 – Jul 2013 · 1 yr 11 mos

Reinvent Windows and launch a new generation of devices.
Reposition the Microsoft & Windows brands for B2B customers.
Build a new narrative and new tools to support it, enable sales and partners.

Brand RepositioningSales EnablementNew Tools Development

Apple

5 roles

Product Marketing Manager - iPhone, iPod & iPad

Jan 2007 – Aug 2011 · 4 yrs 7 mos

Train sales and enable partners, deliver PR briefings, share product feedback and competitive insights. Create, adapt and localize sales assets.
iPhone: rethink the smartphone and create a new ecosystem.
iPod touch: change the product positioning to a gaming device.
iPad: develop and demonstrate its potential to B2B customers.

Sales TrainingProduct FeedbackCompetitive InsightsSales Enablement