May 2022 – Jun 2025 · 3 yrs 1 mo

• Led marketing initiatives that connected product value to market needs, supported commercial strategy, and strengthened the company’s position within the healthcare space. Partnered closely with product, sales, and leadership teams to clarify messaging, improve customer understanding, and support revenue goals.
• Highlights:
• Built clear narratives and positioning for new product launches, ensuring teams were aligned on value, audience, and market fit
• Created a complete library of sales materials including presentations, case studies, competitive briefs, and conversation guides that improved sales readiness and confidence
• Supported demand generation with insights, messaging, and segmentation that made campaigns sharper and more targeted
• Led thought leadership projects, events, and educational content that helped strengthen market awareness and credibility
• Conducted customer and competitor research to refine ICPs, understand buying behaviour, and guide marketing priorities

Nov 2021 – Apr 2022 · 5 mos · United States

• Supported marketing efforts for the Intelligent Business Automation and Enterprise Security portfolios, with a focus on building clear narratives, strengthening market understanding, and driving interest among enterprise customers. Worked closely with business leaders to ensure marketing efforts reflected customer needs and aligned with broader commercial priorities.
• Highlights:
• Developed value propositions and audience insights that helped teams communicate more clearly with senior decision makers
• Contributed to campaigns and programs that increased awareness and supported pipeline development
• Created content and resources that equipped sales teams with stronger messaging and customer facing materials
• Partnered across product, sales, and marketing to improve alignment and ensure consistent communication across channels

Aug 2020 – Nov 2021 · 1 yr 3 mos · Hybrid

• Led employer brand and engagement initiatives to strengthen Amdocs’ visibility and reputation in a competitive talent market. Collaborated with HR, communications, and marketing teams to deliver programs that improved internal culture and elevated the company’s external presence.
• Highlights:
• Designed employee engagement initiatives that improved connection, retention, and internal brand advocacy
• Built employer brand visibility through organic search optimisation, targeted traffic efforts, and clear storytelling around career opportunities
• Produced content aligned with industry trends and audience expectations to support thought leadership efforts
• Used data and analytics to refine campaigns, measure performance, and improve ROI
• Maintained consistent communication across HR, communications, and marketing to ensure a cohesive brand experience

Sep 2019 – Aug 2020 · 11 mos

• Developed tailored marketing strategies for enterprise clients including Persistent Systems, Red Hat, Harbinger Group, and Vatsa. Focused on aligning marketing programs with client growth objectives and creating cohesive, multi channel initiatives that supported visibility and commercial outcomes.
• Highlights:
• Created marketing strategies that strengthened brand presence and credibility in competitive markets
• Developed digital content and messaging that reinforced client expertise and supported engagement and conversion goals
• Worked closely with sales teams to support lead generation efforts and ensure stronger alignment between marketing and revenue objectives
• Managed client relationships with a solutions oriented approach, ensuring trust, consistency, and long term partnership value
• Coordinated with creative, technical, and analytics teams to deliver integrated campaigns across channels
• Introduced performance tracking structures that helped refine campaigns and guide continuous improvement

Sep 2017 – Sep 2019 · 2 yrs · Bengaluru, Karnataka, India

• Supported company growth by combining market research, digital marketing, and SEO led initiatives. Focused on understanding customer behaviour and industry trends, then translating those insights into digital programs that improved visibility and conversion.
• Highlights:
• Conducted market and competitive research to guide campaign direction and identify new opportunities
• Managed Google Ads, social media, and display campaigns with a focus on improving ROI through targeted execution and ongoing optimisation
• Developed SEO strategies that increased high quality organic traffic and strengthened inbound interest
• Collaborated with content and technical teams to ensure SEO best practices were consistently implemented across digital channels
• Used analytics tools to track KPIs, refine campaign performance, and support data informed decision making

Feb 2017 – Aug 2017 · 6 mos · Nagpur, Maharashtra, India

• G.H.R Labs is a dedicated research center that empowers young innovators to turn their ideas into impactful solutions.
• My Research Focus:
• I conducted in-depth research on the underground coal mine environment, addressing critical challenges faced by mine workers. Traditional tracking methods, especially in India, presented significant limitations — notably the absence of real-time health monitoring.
• To bridge this gap, I developed an innovative tracking and health monitoring device designed to:
• > Automatically track underground mine workers' locations
• > Monitor vital signs to ensure worker safety
• > Offer a solution that’s affordable and easy to implement compared to conventional methods
• 🌍 Global Recognition
• My research was selected for an international conference, where I proudly presented my work at the prestigious National University of Singapore — showcasing a solution that has the potential to improve miner safety on a global scale.

Dec 2016 – Feb 2017 · 2 mos

• As part of the K-12 team, I played a key role in driving customer engagement and sales for Byju's - The Learning App, a leading platform for competitive exam preparation and academic learning for grades 4-12.
• Key Responsibilities:
• Converted leads into potential customers by effectively showcasing product value.
• Drove sales and product adoption by encouraging purchases of educational solutions.
• Engaged with users to promote continuous learning through the platform.
• Key Learnings & Skills Gained:
• Strategic Marketing & Sales techniques
• Experience in both B2B and B2C marketing
• Effective Product Branding & Promotion strategies
• Expertise in Customer Segmentation for targeted outreach
• Mastered impactful Product Pitching to drive conversions
• This internship equipped me with hands-on experience in customer engagement, persuasive communication, and result-driven marketing strategies — skills I continue to leverage in my professional journey.