Aug 2020 – Feb 2021 · 6 mos · Austin, Texas, United States

• Led the marketing launch for a new portfolio of solutions aimed at the manufacturing and logistics industries.
• Developed launch plans in phases, developed marketing strategy and assets for product from concept to delivery.
• Recognized for thinking outside the box by creating a new Persona for a new market and audience.
• Built a powerful go to market plan, collateral, video, thought leadership and digital plan by creating and collaborating with channel, sales, product management, engineering, analyst relations, public relations, market management research and multiple marketing agencies.

Mar 2017 – Jun 2020 · 3 yrs 3 mos

• Led several marketing initiatives for the IBM Cloud partner ecosystem including:
• 1. Marketing strategy, content and plan for VADs (Cloud aggregators)
• 2. Marketing strategy, sales enablement content, campaign and digital marketing and execution for a competitive on-prem to cloud initiative with and through channel partners
• 3. Led the one-IBM strategy, message, content and presence at IT/MSP Expo 2020, held in February before the COVID-19 travel restrictions. This cross-brand initiative fueled the IBM partner and client pipeline to reach NextGen / embed business partners, such as MSPs, CSPs, TSPs, ISVs, GSIs, VADs and VARs who are building their ecosystem and helping clients transition to cloud
• 4. Developed framework and executed IBM partner Account Based Marketing to grow potential parters and drive more IBM Cloud consumption (which accelerated every month with record breaking cloud revenue)
• 5. Planned and managed IBM Cloud message, content and partner involvement in SAPPHIRE several years running, involving a new level of engagement from the IBM Cloud team and 18 presentations given by Cloud experts and our Channel Partners in the IBM, VMware and Intel booths
• 6. Led the "SAP on IBM Cloud" sales and marketing campaign to drive the SAP Un-managed solution (bare metal servers) into channel partner and end-user enterprises.
• 7. Developed many marketing assets including analyst papers, hosted analyst and product webinars, customer and business partner videos, campaigns and product landing page and enurture steams. Rewrote or repositioned customer facing assets for business partners when needed
• 8. Provided training and guidance to local Geo marketing manager about IBM Cloud solutions and how to position them and partner programs to attract, recruit and enable new Cloud partners, such as: independent software vendors, cloud service providers, managed service providers, resellers and distributors.

Dec 2013 – Feb 2017 · 3 yrs 2 mos

• As the WW campaign manager, I led the digital reinvention campaign for the SAP and Oracle Alliance which were rolled out to over 20 countries.
• Accomplishments include:
• Coordinated and led the successful re-engineering of the look and feel of the IBM Global Alliances websites showcasing the company’s partnerships with SAP and Oracle
• Launched two omni-channel marketing campaigns focusing on SAP and Oracle driven by digital presence, boosting awareness and engagement worldwide.
• Skyrocketed the pipeline generated by SAP digital strategies by 177% to $153MM YOY from 2015 to 2016, including $1.3B in opportunities originating from SAPPHIRE, the SAP key global anchor event.
• Raised monthly online impressions for IBM and SAP social media presence from an average of 264,000 to over 6 million by leveraging the power of paid social campaigns; metrics include an increase in Twitter followers by 20% for the IBM/SAP brand and a 28% increase for Oracle, and the publication of 27 SAP blogs that garnered over 10,000 views.
• Sparked a $304MM increase in pipeline opportunities resulting from Oracle Open World, coupled with a 144% increase in the volume of client meetings.
• Prior to that I worked with five alliances: Workday, Salesforce, Microsoft, SAP and Oracle where I drove the lead generation, strategy and execution of marketing campaigns. This included IBM's presence and leadership in Dreamforce, Microsoft Convergence US and Europe, and also Workday Rising in the US and Europe.

Nov 2013 – Jan 2015 · 1 yr 2 mos

• As worldwide demand programs leader for Retail, Consumer Products and Travel/Transport industries I developed programs and guidance for regional geographies, championed IBM's award-winning integrated marketing programs, pioneered the retail client journey map and collaborated with IBM categories to drive awareness, pipeline creation and pipeline opportunities. This included leading IBM's presence in NRF and other international industry conferences.
• I worked closely with IBM marketing agencies on collateral development, digital properties and assets, and led IBM's new "industry conversations" and " persona" development with Ogilvy.
• I enjoyed evolving the sectors Social Media presence and programs as part of IBM's new paid, earned and owned program.

Jun 2013 – Nov 2013 · 5 mos · Texas, USA

• Developed marketing strategy, positioning, market research and demand generation plan for IBM's Kenexa RPO business. Developed relationships with clients, analysts, sellers and industry influencers. Developed training and enablement assets.

Jan 2012 – May 2013 · 1 yr 4 mos

• Perform as Account Based Marketing Manager and Industry Marketing Manager for Retail, Consumer Products and Travel/Transportation industries. Strategy and management of marketing initiatives that drove client growth, pipeline and opportunities for top accounts, enterprise accounts and transformational projects. Developed demand gen programs for industry accounts, and was IBM's ambassador to Industry Associations.
• Developed a strong thought-leadership and speaking engagement program (26 engagements in one year) and personally delivered a presentation around OmniChannel Lifecycle in Sydney and Melbourne with the ACRS (Australian Center for Retail Studies). Worked closely with the NRA (National Retailer's Association), ARA (Australian Retail Association), AFGC (Australian Food and Grocery Council) and TTF (Tourism and Transport Forum) to leverage IBM's brand and develop one to one connections with prospects and IBM sellers.

Jan 2011 – Dec 2011 · 11 mos

• As Demand Programs and Market Segment Manager for the Smarter Commerce solutions, I led strategy and execution of programs that increased market share, new sales opportunities and increased IBM's awareness and profile in A/NZ.

Jan 2007 – Dec 2010 · 3 yrs 11 mos · Melbourne, Victoria, Australia

• As regional marketing manager I created and executed regional go to market plans to drive revenue, increase market share and expand customer relationships in the APAC region (Australia, New Zealand, Singapore, Malaysia, Indonesia, Taiwan, China, Hong Kong, Thailand, Philippines, Japan, Korea, India)
• Integrated Marketing Activities aligned by region included: Digital/Email Marketing, Lead Generation Campaigns, Events/Seminars/Tradeshows, Partner Events, Publicity of Customer Wins, Product/Company Announcements, Media Interviews, Analyst Relations, Collateral Development, Authoring of White Papers and Contributed Articles and Case Studies, Manage Regional Websites, Management of local Marketing, PR and Telemarketing Agencies, Account Management, Personal Selling, Lead Qualification and Follow up, Design and Oversee Partner Sales Training, Design/Delivery of Company Seminars/Roadshows, Annual Regional Customer Awards, and Lead the Customer User Group Community.

Dec 2004 – Jan 2007 · 2 yrs 1 mo · Sydney, New South Wales, Australia

• Worked closely with the US marketing team to help pioneer eMarketing content and lead generation programs that are still used throughout the company today. Collaborated with the Director of Partners & Alliances A/NZ to establish the first Sybase Partner Summit for Australia/New Zealand. Interfaced with US Web Marketing team to regionalise the A/NZ website. Planned and executed integrated lead campaigns that drove enquiries to over 1000 YOY, and propelled sales results. Pioneered customer user group growth from 2 groups to 4. Managed and directed local PR firms as they increased brand recognition and editorial coverage from under a dozen a year to over 200.