Jyotica Chhabra

Digital Marketing Specialist

Gurugram, Haryana, India14 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in multi-channel campaign optimization.
Strong client relationship management skills.
Proficient in performance analysis and data-driven insights.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Performance Marketing and Campaign Management.

Contact

Skills

Core Skills

Performance AnalysisCampaign StrategiesProduct DevelopmentVendor ManagementMerchandisingDesignTrend Analysis

Other Skills

Google AdsFacebook AdsBing AdsDigital MediaMedia BuyingSoft SkillsMicrosoft ExcelClient RelationsTeamworkEnd to End Campaign ManagementGoogle AnalyticsProject ManagementAccount ManagementMarketing Campaign ManagementCampaigns

About

I’m a digital marketing professional with expertise in campaign strategy, media buying, and performance analysis across platforms such as Google Ads, Facebook Ads, and Bing Ads. Skilled in tools like Google Analytics and Excel, I optimize multi-channel campaigns to drive maximum ROI through data-driven insights. I excel in end-to-end campaign management, building strong client relationships, and working collaboratively with teams to ensure successful, timely project delivery. Additionally, I focus on streamlining organizational processes to enhance project efficiency and performance.

Experience

14 yrs 4 mos

Total Experience

1 yr 11 mos

Average Tenure

6 mos

Current Experience

Ls digital group

Senior Marketing Specialist

Nov 2025 – Present · 6 mos · Gurugram, Haryana, India · On-site

Aristok technologies

2 roles

Sr. Business Analyst

Dec 2024 – Oct 2025 · 10 mos

Business Analyst

Jul 2023 – Dec 2024 · 1 yr 5 mos

Performance AnalysisGoogle AdsFacebook AdsBing AdsCampaign StrategiesDigital Media+12

Career break

Career transition

Apr 2020 – Jun 2023 · 3 yrs 2 mos · India

Impulse

Merchandiser

May 2017 – Mar 2020 · 2 yrs 10 mos · Gurugram, Haryana, India

● Handled Accessory Division categories- Leather Goods, Scarves & Bags
● Had closely worked with key account managers to develop new product categories in the brands which are in sync with the existing product portfolio of the brand
● Conceptualized and sourced the whole product range of sustainable fabric bags and
scarves, eco- friendly bags
● Brought together internal stake holders from design, sourcing, quality and logistics
team in order to maintain the timelines and smooth product flow
● Specialized in executing a product from mood boards to the product handover date,
with the consideration of buying cycle and critical path
● Vendor Management: Clarity, conciseness, completeness and timeliness of
communication to customers and vendors

Supplier SourcingSourcingNegotiationMarket ResearchCommunicationBusiness Development+15

Bhartiya international limited

Senior Merchandiser

Dec 2014 – Dec 2016 · 2 yrs · Chennai

● Conceptualised and developed the product range as per client requirements
● Coordinated with different in-house teams in order to source raw materials; leather,
bags hardware accessories, reinforcements, lining materials etc
● Represented my organization for SS’16 collection in Germany and Sweden
● Had done the in-depth cost and product analysis of the samples and orders placed by
clients and buying agencies of different product categories
● Developed wide range of leather qualities, foil prints, belt buckles and bags
accessories bi-annually based on trends from different leather tanneries, suppliers
and vendors around the globe