Kamini Natarajan

CEO

Los Angeles, California, United States15 yrs 11 mos experience

Key Highlights

  • Led double- and triple-digit growth across multiple brands.
  • Expert in building high-performing DTC and omnichannel growth engines.
  • Strong focus on digital transformation and brand modernization.
Stackforce AI infers this person is a B2C growth leader in the Consumer Health and Beauty sectors.

Contact

Skills

Core Skills

Omnichannel GrowthBrand StrategyDigital StrategyE-commerce GrowthE-commerce StrategyPerformance Marketing

Other Skills

Dietary SupplementsBusiness AnalyticsCustomer ExperienceDigital TransformationDigital MarketingDTCForecastingTeam LeadershipMarketing AnalyticsSocial Media CommunicationsBrand AwarenessCustomer AnalysisMarketing OperationsCustomer JourneysProgrammatic Media Buying

About

I am a C-suite growth leader who scales consumer brands across wellness, beauty, supplements, skincare, personal care, and functional CPG. I build high-performing DTC, Amazon, and omnichannel growth engines that accelerate acquisition, strengthen retention, and improve profitability across markets and channels. My leadership spans P&L ownership, revenue optimization, brand building, digital transformation, GTM strategy, forecasting, international expansion, and cross-functional execution. I specialize in simplifying complex problems, aligning teams around clear KPIs, and building the operating systems that enable organizations to scale with discipline and speed. I’ve led double- and triple-digit growth by improving CAC/LTV efficiency, subscription performance, customer experience, paid media effectiveness, merchandising and promotional strategy, and retail partnerships with national accounts including Walmart, Whole Foods, Sprouts, Target, CVS, Costco and others. I regularly partner with founders, CEOs, CFOs, and investor groups to connect marketing strategy directly to revenue outcomes, margin performance, and enterprise value. I leverage modern tools, automation, and AI-enabled, data-driven insights to increase execution velocity, enhance decision-making, and free teams to focus on the highest-impact creative, strategic, and commercial work. I bring a relentless focus on continuous improvement and scale, thriving in environments that demand both strategic clarity and hands-on leadership, and building the teams and systems that allow consumer brands to grow sustainably in competitive markets.

Experience

15 yrs 11 mos
Total Experience
3 yrs 11 mos
Average Tenure
3 mos
Current Experience

Umzu

President

Feb 2026Present · 3 mos · Remote

Purity products

Chief Marketing Officer

Sep 2024Feb 2026 · 1 yr 5 mos · Remote

  • Leading the company’s evolution from legacy TV and radio into a fully integrated omnichannel growth model, spanning DTC, Amazon, and selective retail pilots.
  • Driving a brand and customer experience modernization, including visual identity, site UX, personalization, loyalty, and retention to elevate engagement and reduce churn.
  • Steering digital and marketing transformation through upgraded technology, analytics, automation, and operating systems to improve performance and execution velocity.
  • Building and developing a high-performing marketing and ecommerce organization, fostering cross-functional alignment, accountability, and disciplined execution.
  • Partnering with executive leadership to connect brand strategy, growth initiatives, and long-term business outcomes.
Dietary SupplementsBusiness AnalyticsOmnichannel GrowthBrand Strategy

Trace minerals research

Chief Marketing Officer

Dec 2022Aug 2024 · 1 yr 8 mos · Ogden, Utah, United States · Hybrid

  • Served as the company’s first CMO, modernizing a long-standing brand and leading omnichannel growth across DTC, Amazon, retail, and international markets.
  • Elevated brand, product, and digital strategy through portfolio modernization, innovation planning, and integrated marketing across paid media, social, influencer, PR, and trade.
  • Strengthened revenue performance by implementing forecasting discipline, KPI frameworks, and data-driven decision-making in close partnership with the CEO and Board.
  • Supported domestic and global expansion initiatives, including distributor growth, new category launches, and M&A evaluation and integration planning.
  • Built and aligned cross-functional teams and operating processes, uniting marketing, product, sales, operations, and finance around scalable systems and disciplined execution.
Digital MarketingDTCOmnichannel GrowthDigital Strategy

Topix skin health

Vice President of Digital Marketing

Apr 2017Dec 2022 · 5 yrs 8 mos · Remote

  • Progressed from Ecommerce Manager to Vice President, leading digital growth across a multi-brand skincare and dermatology portfolio.
  • Owned DTC, Amazon, and e-tail strategy, driving consistent year-over-year growth across consumer and professional channels.
  • Established scalable acquisition, retention, and lifecycle frameworks to support both mature brands and emerging incubator brands.
  • Partnered cross-functionally on forecasting, merchandising, promotional planning, and digital GTM to align growth initiatives with broader business objectives.
  • Built and led high-performing teams across ecommerce, digital marketing, analytics, and creative, strengthening execution and accountability across brands.
Digital MarketingDTCDigital StrategyE-commerce Growth

Guthy renker, simpson digital inc. & others

Digital Marketing Consultant

May 2010Apr 2017 · 6 yrs 11 mos · Simi Valley, CA · On-site

  • (Proactiv, Meaningful Beauty, Wen)
  • Led ecommerce launches and performance marketing initiatives across flagship direct-to-consumer brands within a scaled consumer marketing organization.
  • Established core digital acquisition, retention, testing, and analytics capabilities, supporting rapid ecommerce rollout and channel expansion.
  • Partnered with marketing and technology leadership to modernize ecommerce experiences and strengthen customer engagement.
Digital MarketingDTCE-commerce StrategyPerformance Marketing

Education

Columbia Business School

CEO Leadership Program — Organizational Leadership

Columbia Business School

Financial Analysis and Valuation — Financial Planning and Services

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