Aug 2021 – Jul 2024 · 2 yrs 11 mos

• Revenue Expansion, User Acquisition and Retention
• Product Strategy and New Product Build
• Strategies for retailer and distributor acquisition and engagement campaigns with digital channels.
• #IncreaseUserBase #Acquisition #Onboarding
• Integration of marketing automation tools.#Automation
• Product
• Explore new potential products in financial services. Design product requirements, structure, feedback systems and deploy with help of development team. #Product
• Lead Generation activity and Lead conversion via digital channel's and call nurturing. Funnel optimization #Marketing
• Process flow, user journey, enhance user experience. #IncreaseRevenue #Designthinking

Sep 2020 – Aug 2021 · 11 mos

• Product and growth

Sep 2018 – Aug 2020 · 1 yr 11 mos

• Create and build new products in android App
• launch new vertical for digital acquisition of retailers which creates a parallel revenue model apart from existing sales (on field) mode of acquisition

Sep 2017 – Aug 2018 · 11 mos

• Collaborated closely with cross-functional teams to identify opportunities for data-driven decision-making and process optimization for reports
• Implemented advanced analytics methodologies, including machine learning and predictive modelling, to drive actionable insights for key business areas

Jan 2016 – Jun 2017 · 1 yr 5 mos · Bengaluru Area, India

• Strategy and Management, India Operations

Jul 2015 – Nov 2015 · 4 mos · Hyderabad Area, India

• Insights on strategic moves
• Analyse periodically the various reports on revenue, traffic, fleet, supply and demand on the SQL data. Growth hacks by Experimenting on pricing/offers on a city level . Marketing enhancement by customer segmentation and offer redemption, Supporting Business to take next move.
• Streamlining the operational process.
• Performance incentive model for Customer/Driver Support team.
• Standard operating procedures (SOPs), quality control

Jul 2014 – Jun 2015 · 11 mos · Hyderabad Area, India

• Design/Analyze logic for marketing enhancement in Campaign management system.
• Data Warehousing: Design/Implementing the ETL workflows Through Informatica.
• Understanding the Design and structure of parallel Data Computing using Teradata platform.
• Configuration of Marketing Spent Control Tool called “Aprimo” of Teradata Corporation.
• Redesign of the Macros According to the Business Requirements
• Working On AGILE Methodology in SDLC life cycle.

Jan 2014 – May 2014 · 4 mos · Hyderabad Area, India

Jul 2013 – Dec 2013 · 5 mos · Mumbai

• Design of site maps and Product Category for E-commerce Web site.
• Market Estimation Using different analysis.
• Email Marketing analysis and data driven decision for Email Marketer.
• Hired and Trained a Team for data extraction.