Jun 2023 – Present · 2 yrs 11 mos · Remote

• When you need a marketing executive who is embedded in your team, I will develop a marketing plan that supports strategic growth objectives with measurable KPIs and lead the marketing team in the delivery of that plan.
• A few common reasons you may need a fractional CMO:
• 💼 Change in Leadership: the arrival of a new CEO, the departure of an old CMO, or high turnover on the marketing team.
• 📊 Major Business Change: a rebrand, launch of a new product, entry into a new market/vertical, increased competition, M&A activity, franchise expansion, etc.
• 📉 Decline in Performance: such as lower engagement, reduced ROI, or a drop in sales.
• 📈 Growth Mandate: a new growth target.
• If you’re facing one of these challenges, send me a message on LinkedIn and we’ll schedule a free 15-minute call to see if I can help. 📩

Jun 2023 – Present · 2 yrs 11 mos · Remote

• When you need temporary coverage during a CMO transition, I will step in to provide stability for your marketing team and keep your business goals on track.
• A few common reasons you may need an interim CMO:
• 💼 Permanent Departure of a CMO
• 🤰🏻 Current CMO's Family Leave, Illness, Sabbatical, or Leave of Absence
• Ideally, these engagements work best when there is overlap with the incumbent CMO before their departure (2-3 weeks before they go on leave, for example) and after their return (2-3 weeks to hand over the reins after they return from leave). But life happens and planning isn’t always an option with an unexpected illness or a sudden resignation.
• Whether it’s for a few weeks or several months, my ability to onboard quickly, lead complex teams, and deliver results will provide stability for your marketing team and keep your business goals on track.
• If you’re facing a marketing transition, send me a message on LinkedIn and we’ll schedule a free 15-minute call to see if I can help. 📩

Aug 2022 – Jul 2023 · 11 mos · Remote

• A consolidator in the animal health vertical, integrating pet services from veterinary medicine to grooming, boarding, daycare, training, and more.
• Built a performance marketing infrastructure and a team responsible for email, SMS, direct mail, paid media, and website management and optimization for 150+ unique pet care brands across the US.
• ✦ Led Go-To-Market plans for a national mobile app rollout, garnering a 20% download rate in the first year (2x goal).
• ✦ Consolidated paid media vendors saving $200K in fees and optimized reporting while doubling ad conversions.
• ✦ Migrated 50+ websites in-house, supervising content management, SEO, and managing vendor deliverables.
• ✦ Integrated 50+ acquisitions within 60 days of close across all marketing channels, including new website design/development, paid media launch, email set-up, and social ownership transfer.

Sep 2021 – Aug 2022 · 11 mos · Remote

• A media start-up connecting consumers and their favorite brands. In spite of its ambitious plans, ARIA never quite got off the ground.
• Built a performance marketing infrastructure from the ground up for 2 lines of business: augmented/virtual reality offerings for brands looking to engage with consumers in unique ways (B2B) and a consumer-focused NFT e-commerce marketplace (B2C).
• ✦ B2B: Assessed product-market fit, refined the product offering, and brought consistency to messaging to enable sales.
• ✦ B2C: Implemented Salesforce Marketing Cloud, audience segmentation, persona development, and journey mapping to ensure operational readiness for launch. Drove deployment of new website features, performed UAT, identified issues, and improved user experience.

Dec 2020 – Sep 2021 · 9 mos · Remote

• A boutique MarTech consultancy serving B2B companies.
• Recruited to build the client services function and a roadmap for growth. Developed a project management process, clarified lifecycle stages, and defined roles/responsibilities for team members.
• ✦ Onboarded Monday.com as a project management platform enabling MRM to have a 360-degree view of all projects and people for enterprise-wise capacity planning, built templates to increase efficiency for its employees, and ensure delivery of a consistent project experience for its clients.
• ✦ Leveraged marketing management and operations background to translate the day-to-day needs of sales and marketing teams and how they can be augmented by technology stack implementations.

Mar 2020 – May 2023 · 3 yrs 2 mos · Saco, Maine, United States

• Concurrently performed my day job as a Marketing Executive delivering stellar results, while caring for two toddlers during a global pandemic.
• Key accomplishments in this role include:
• ✦ Grew the team by 50% since the start of the pandemic with 100% retention
• ✦ Designed and supervised the construction of a new HQ, including floor plans, workspace design, color sections, etc.; migrated the entire team, equipment, and furniture to new HQ with minimal disruption in productivity
• ✦ Administered routine health checks (temps, tests, etc.) on toddlers who never stop moving
• ✦ Supplies sourcing expert, specializing in at-home COVID Tests, backordered paper goods, and cleaning products
• ✦ Managed daily calendar updates and communicated real-time changes to peers (i.e., husband)
• ✦ Developed contingencies plans A, B, C, and D for childcare, mitigating risks of inevitable interruption of services
• ✦ Provided hands-on (potty) training assistance to two toddlers and a puppy
• ✦ Navigated extreme ambiguity and ever-changing disease prevention guidelines
• ✦ Recruited and onboarded contractors to assist with critical tasks (childcare, house cleaning, etc.)
• ✦ Provided emotional guidance and encouragement to tiny humans with BIG feelings during unprecedented times

Jan 2017 – Dec 2020 · 3 yrs 11 mos · Westbrook, Maine

• Maine’s First Credit Union with $350M in assets and 90 employees.
• Head of Marketing and C-suite member, reporting to the CEO. Oversaw all aspects of marketing, brand management, strategic communications, and product management.
• ✦ Managed a $7M annual marketing budget. Grew the team from 3 to 13, including marketing communications, digital marketing, social media, marketing operations, analytics, market research, training, and performance management.
• ✦ Translated business plans into marketing strategies that delivered 10% customer acquisition growth (3x peer group) and increased product penetration by 20%.
• ✦ Spearheaded the integration of HubSpot Sales and Marketing Hub with the internal data warehouse democratizing data for reporting and prospecting while reducing manual data entry. Increased efficiency of the marketing team by 25%.
• ✦ Partnered with the BI Officer to identify branch expansion opportunities, geo-mapped customers’ transactional data by time of day to determine optimal location; new branch became the #2 producer of loans and deposits within 6 months of opening.
• ✦ Accelerated brand awareness by partnering with the local minor league baseball team attracting 15K+ spectators per game.
• ✦ Led marketing team to receive numerous awards from peer and national organizations.
• ✦ Hosted “Brand Camps” for all employees, incorporating brand training into employee onboarding to quickly foster an understanding of brand values and their impact on customer service delivery, internal operations, and communication. Contributed to increasing NPS by 11% and CSAT by 8%.
• ✦ Established Culture Club to foster employee engagement and team building through community service, learning, and fun.
• ✦ Expanded responsibility to lead performance management overseeing enterprise-wide project management and training.
• ✦ Slashed project backlog by 30% in the first year.
• ✦ Developed a best-in-class lender training program reducing QC needs by 40%.

Jun 2015 – Jan 2017 · 1 yr 7 mos · Kittery, Maine

• An outlet mall owned by a large international retail company, Simon Property Group.
• Steered all communication, signage, and promotions for the 5-center, 62-store outlet mall, serving as the liaison between the corporate marketing leadership and local stores. Led a 4-person customer service team and managed a $550K marketing budget.
• ✦ Developed a marketing plan and a PR strategy to expand the center's market share of tourism.
• ✦ Cultivated and strengthened partnerships with retailers, leveraging strategies to elevate engagement, including the preparation and delivery of quarterly presentations to ensure transparency and alignment.

May 2011 – Jun 2015 · 4 yrs 1 mo · Atlanta, Georgia

• A no-kill shelter enriching the lives of orphaned dogs and cats through love, care, and basic training before permanent, safe homes are found.
• Hand-picked by the new Executive Director, stepping into an organization that had been without a Marketing Director and Executive Director for 4 years. Built the marketing functions from the ground up, defining strategies to move marketing forward in alignment with organizational objectives.
• ✦ Facilitated and contributed to strategic planning, bringing all key stakeholders on to the same page, and clarifying roles.
• ✦ Championed organizational rebranding efforts by writing branding guidelines, creating mission, vision, and values.
• ✦ Led a team of consultants on the implementation of Salesforce. Defined scope of the project, identified existing data sources, steered data normalization, guided migration, trained staff, and developed documentation.
• ✦ Collaborated with senior leadership and board of directors to develop new programs for growth.
• ✦ Implemented innovative initiatives, campaigns, and strategies that boosted donations by 43% in the first year, including developing a Planned Giving Program for bequests and other donation vehicles.

Dec 2010 – Oct 2023 · 12 yrs 10 mos · Remote

• Started in 1919, Southern Funeral Director Magazine is the oldest, family-owned, and family-operated publication in funeral service. Readership exceeds 10,000 funeral professionals each month who read the monthly issue or visit the website.
• As the Art Director, I was responsible for creating and managing the magazine’s design strategy to communicate with funeral home professionals.
• ✦ Worked closely with writers, photographers, and advertisers to ensure cohesive storytelling, integrating imagery, typography, and layout that complement and enhance the content.
• ✦ Maintained high-quality standards in design and production, adhering to brand guidelines while innovating with layouts, color palettes, and imagery that reflect the magazine's mission to funeral, cremation, and cemetery professionals with articles and industry news that help to advance the profession.

Aug 2008 – May 2011 · 2 yrs 9 mos · Atlanta, Georgia

• ICF International is a global consulting firm specializing in government contracts; its primary client in Atlanta was the CDC.
• ✦ Successfully authored and managed proposals securing $5M+ in federal contracts.
• ✦ Served as Learning Management System administrator, managing content, user enrollment, and reporting together with designing and developing interactive, web-based training courses.
• ✦ Led cognitive and usability testing on a series of high-profile health materials, including developing discussion guides, leading focus groups, conducting classroom observations, and summarizing results.
• ✦ Awarded Rookie of the Year in 2009.

Aug 2007 – Jul 2008 · 11 mos · Atlanta, GA

• ✦ Maintained the integrity of SAP databases to support sales and service of medical equipment and systems.
• ✦ Trained field service engineers on changes in business processes in preparation for a global SAP migration.