Sep 2021 – Sep 2022 · 1 yr · Helsinki, Uusimaa, Finland

• CMO at Precisely, a fast growing legal tech startup (seed fund) building a team for series A. Enabling sales-driven growth.
• Led the marketing function at a startup from 0,9M€ ARR to 1,6M€ ARR growth in 12 months.
• A full data-driven marketing & growth engine built in 9 months: new processes and systems within a hybrid function to meet the growth expectations. Built an in-house marketing team from 2 to 7 people + freelancers.
• Developed the ideal customer profile (ICP) and created a close sales and marketing relationship: Inbound sourced sales grew 30%, av. deal size grew 15%, time-to-value +15% faster.
• Built and led a growth/performance marketing function: new website with conversion +0.5% in 6 months + sales & marketing tech ecosystem capturing leads for nurturing
• Restructured all digital channels: PPC results increased by 25%. Demo request volumes over 10X and trial signup volumes over 5X
• Co-led a trial experience improvement project (PLG) driving the improved trial experience: targeted enabling no-touch sales. Increased activations from trial to purchase by +10% during the first 4 months.

Sep 2019 – Sep 2021 · 2 yrs

• Managing Growth:
• Equipped the commercial team in fast growth. Training the GTM team to new processes and fine-tuning them within the Commercial team of CS, sales & marketing. Central role in driving GTM and opening new markets.
• Also responsible for the Marketing DIrector's position during this time 👇🏽👇🏽

Feb 2016 – Sep 2021 · 5 yrs 7 mos

• Successfully repositioned the Sympa brand in the highly competitive sector of HR solutions: from the best known in Finland to the leading Nordic HR solution.
• Initiated tactics like ABM to systematically build new ways of working between sales and marketing, resulting in 50% growth in the average won deal size.
• Rebuilt the marketing team from Finnish to European and led marketing through the rapid organic and acquisition-driven growth from 5M€ to 15M€ ARR, while Sympa expanded opened 8 new offices & countries, joined forces with Recruitee (300 ppl), acquired the first funding rounds from private equity investors (Alfvén & Didriksen and PSG Strategic Growth).
• I was responsible for the marketing and communications strategy, team, and KPIs, and aligning them to the business targets. Developed an internationally scalable marketing function as well as a tight sales & marketing relationship with joint processes. Drove the implementation of marketing and sales technologies and a performance marketing function. Built international marketing operations to support the needs of the organization in 40% annual sales growth.
• Leading the revenue-driven marketing operations and the team to global growth:
• Scaling marketing team from 2 to 11 pax and scaled the team internationally. Our team was growing the SQL numbers 4 x during the 1st year, and managed to continue exceeding the ambitious marketing targets over the 5 years. Managed also customer marketing, while growing the global number of corporate customers from 400 to 900, and churn rates close to zero.
• Hands in the dirt, managing constant rapid growth and building the team:
• Responsible for building and managing partnership networks. Built the positioning, brand and communications strategy. Restructured the visual brand & website twice. Launched a Sympa marketplace and renewed the customer support portal.

Jul 2014 – Feb 2016 · 1 yr 7 mos · Helsinki

• Growth acceleration in hyper-growth: Built the marketing team and operations 5M€ARR to 35M€ARR a. Global expansion and the 1st round of funding with Summit Partners, established the marketing team to secure the 1st U.S.-based customers.
• Growth acceleration:
• Built the global marketing team from 4 people to 14 people to accelerate global expansion
• Built and led agency networks internationally. Launched inbound and growth marketing in-house teams. Developed an ABM strategy to support sales to direct our efforts to key enterprise ICPs.
• Initiated content strategic content creation to drive the thought leadership and positioning in Formed global PR, messaging & created the ways of working for the globally scalable marketing team.
• HIGHLIGHTS:
• Grew the marketing from 4 people to 14 people within 2 years, to a happy and sustainable team
• Strategically transformed the marketing towards growth marketing, hired 2 growth hackers for the leap
• Set up a strategic follow-up process for marketing analytics and marketing dashboard
• Led the team to reach a new level of working with inbound marketing and strategic content creation, while improving the sales lead levels with hundreds of percentages during two years
• Innovating the marketing campaigns and organising the team resources in the extremely rapid growth environment
• Gartner named RELEX as one of the “Cool Vendor in IMC (in-memory computing) Technologies 2014."

Sep 2013 – Jul 2014 · 10 mos · Helsinki

• Marketing planning and management, PR & Communications at RELEX, Europe’s fastest growing provider of retail planning solutions, working at the leading edge of research, software development and real-world business management.
• HIGHLIGHTS:
• Marketing automation & inbound sales solution deployment and inbound lead generation undertaking
• First marketing automation campaign creation
• Brand identity implementation internationally
• Website renewal projects, launch & communications

May 2013 – Sep 2013 · 4 mos · Finland

• Responsible for building the company sales lead base through marketing messages.
• The company's daily marketing and communications activities. Design and content creation for the company website. Planning and coordination of events and speakership applications. SEO, SEM and social media activities. Re-branding activities with the company merger with Gemalto Ltd.
• Valimo Wireless provides Valimo mobile ID.
• Mobile ID is transforming physical identity into digital one’s while using any mobile handset, allowing mobile phone users to securely authenticate, digitally sign documents, and confirm transactions and payments, simply by entering the PIN code they have chosen.

Jun 2009 – May 2013 · 3 yrs 11 mos · Vantaa, Finland

• Website design & content planning with updates. Created the company presence social media channels and managed them. Handled the daily marketing and communications as well as sales support activities. Executed the branding activities in the company merger. Managed the projects for fundraising and funding applications.

May 2008 – Jun 2009 · 1 yr 1 mo · Helsinki

• Responsible for the customer logistics for new devices. Coordination of communication between the factory, marketing and local sales units during product launches. Coordinated the material needs into factory specific ramp up schedules and plans. Managed product upgrade, branded exclusivity, and end of lifecycle -related projects for production and logistics.

Aug 2007 – May 2008 · 9 mos

• Deputy Business Manager at SEB Merchant Banking, Cash Management
• Supported four Global Business Managers in CRM with domestic and international large corporates & financial institutions. Supported the project in establishing an international partnership agreement with a financial group.

Mar 2005 – Sep 2007 · 2 yrs 6 mos

• Electronic banking connections at cash management; customer support and training for corporates at the back office settings.
• Assisted in developing the SEB online banking application to meet the local banking standards and market needs.

Nov 2004 – May 2005 · 6 mos · Santiago, Santiago Metropolitan, Chile

• The Finnish Trade Organisation in Chile
• An internship position with CIMO –scholarship of 7 months