Jun 2018 – Jun 2019 · 1 yr · New Delhi Area, India

• Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads of 68%
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy, leading to an improvement of ROI by 22%
• Identified underperforming vendors leading to a reduction in costs while exceeding revenue targets
• Built strategic alliances and partnerships with several NBFC's, Banks, DSA's and other financial organisations.
• Built key reports in Tableau for executive team around KPIs such as marketing spend, new leads, revenue generated and ROI, saving 9 hours of manual reporting each week

Jan 2017 – Present · 9 yrs 5 mos · Delhi, India

Jan 2017 – May 2018 · 1 yr 4 mos · Gurgaon, India

• Oversaw the on-time delivery of 3 digital marketing campaigns, resulting in a ROI of 43% per rupee spent
• Tracked and reported on marketing campaign results, effectively iterating on media campaigns that generated a 13% increase in leads
• Led team of 3 to overhaul blog and email campaign, resulting in 11,000 new email subscribers since 2017
• Grew Facebook, Instagram, Twitter, Pintrest, LinkedIn followers by 4x by developing a unified brand strategy
• Responsible for 200% increase in App downloads and Social media interaction within 2 months using targeted marketing.
• Analyzed & streamlined existing pperational processes and developed end to end processed for customer onboarding and service requests.
• Facilitated cross promotional tie-ups for existing and new customers.
• Trained and mentored Junior Associates.

Dec 2015 – Jan 2017 · 1 yr 1 mo

• OYO Rooms,
• Commonly known as OYO, is an Indian hotel brand that owns and operates as well as aggregates standardized hotel rooms. It currently operates in more than 200 Indian cities and in Malaysia.
• What i did there ? Read below !
• Managed Offline Demand from various sources including Travel agents and Corporate to boost URNs and increase occupancy level.
• Maintaining Average Room Rate for every room night sold.
• Tapped medium and big sized Travel Agents on ground to get them as working partners on room nights and profit ratio.
• Responsible for ARR, Room Nights, Team Targets and Overall Team Performance.

Feb 2015 – Dec 2015 · 10 mos

• OYO Rooms,
• Commonly known as OYO, is an Indian hotel brand that owns and operates as well as aggregates standardized hotel rooms. It currently operates in more than 200 Indian cities and in Malaysia.
• What i did there ? Read below !
• 1st Project - Integrate technology with every partner hotel around the city.
• 2nd Project - Offline Marketing and Branding at Hub Level.
• 3rd Project - Event Management and Promotions to boost Demand and Branding to increase visibility.
• 4th Project - Re-Branding at Hub Level i.e Hotel Rooms at Hub level which was named after Aesthetic Drive.

Jun 2014 – Feb 2015 · 8 mos

• OYO Rooms,
• Commonly known as OYO, is an Indian hotel brand that owns and operates as well as aggregates standardized hotel rooms. It currently operates in more than 200 Indian cities and in Malaysia.
• OYO started with one city and one hotel in Gurgaon in January 2013. The company as of October 2016 has around 6500 hotels in 220+ cities of India, and has been named India's largest budget hotel chain. It has also launched in Malaysia.
• What i did there ? Read below !
• Responsible for customer assistance and telesales for all inbound and outbound call over a particular shift.
• Lead a team of 12 people at once with maintaining the customer experience and guest ratings for the properties as per management guidelines.
• Boosting Occupancy levels as per company requirements in reference to low occupancy areas
• Responsible for on call Customer Assistance, Call Quality, Target Sales and resolving Guest Escalations in specific TAT.

Apr 2012 – Mar 2013 · 11 mos · New Delhi Area, India

• Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012, it had a 35% dominant share of the Indian biscuit market.
• What i did there ? Read below !
• Managed group distribution and sub group marketing among the authorized distributors in South Delhi area.
• Successfully achieved monthly Sales targets for 5 distributors before timeline for 3 consecutive months in row.
• Field Sales inspection to identify major wholesalers and on-boarding new sellers
• KRA’s : Order Status, Inventory, Product launch, Delivery Network, P&L Ratio for all 5 distributors in South Delhi area.