Ketna Mistry

Co-Founder

London, United Kingdom20 yrs 5 mos experience

Key Highlights

Expert in bridging customer experience and marketing strategy.
Proven track record in Fortune 500 and FTSE 250 organizations.
Skilled keynote speaker and strategic advisor.

Stackforce AI infers this person is a Marketing Strategist with expertise in Customer Experience and Digital Marketing.

Contact

Skills

Core Skills

Marketing StrategyCustomer ExperienceBusiness TransformationDigital MarketingSocial Media

Other Skills

Digital StrategyCommunicationDigital optimisationStrategic Marketing ConsultancyOrganizational EffectivenessBusiness DevelopmentEmployee advocacyEvent Marketing StrategySocial Media StrategyLinkedInSocial Media TrainingDigital TransformationWebsiteEmail MarketingMarketing Campaign Management

About

I help organisations close the gap between what they intend customers to feel and what customers experience. That gap shows up as stalled conversion, trust that's harder to earn than it should be, and marketing effort that doesn't stick. I'm typically brought in when leadership knows something isn't working but needs someone who can diagnose it clearly and fix it practically. My work sits at the intersection of marketing strategy, customer experience and commercial outcomes translating customer behaviour and trust signals into frameworks that help leaders make confident, customer-centric decisions. I've done this inside Fortune 500 and FTSE 250 organisations across financial services, real estate and professional services, including S&P Global, Savills and the Urban Land Institute. I work as a Fractional CMO, strategic adviser and keynote speaker most often with organisations navigating growth, repositioning or the challenge of building lasting customer relationships in competitive markets.

Experience

20 yrs 5 mos

Total Experience

2 yrs 6 mos

Average Tenure

1 yr 4 mos

Current Experience

Maastricht center for real estate (mcre)

Marketing Strategist

Dec 2025 – Present · 5 mos

Driving visibility to the Global Leaders Real Estate Program in collaboration with MIT Center of Real Estate

Digital StrategyCommunicationMarketing StrategyCustomer Experience

Glg

Expert | Network Member

Sep 2025 – Present · 8 mos · London Area, United Kingdom

As a GLG Network Member, I bring 20 years of experience across Financial Services, Real Estate, and other industries, helping clients tackle their toughest business challenges and position themselves effectively in competitive markets.

Auris tech

Marketing Advisor

Aug 2025 – Present · 9 mos

Blend

Founder

Jan 2025 – Present · 1 yr 4 mos

Guiding leaders & businesses to create authentic brands & thriving communities

Business TransformationDigital optimisationStrategic Marketing ConsultancyOrganizational EffectivenessBusiness DevelopmentEmployee advocacy+1

Plp architecture

Strategic Digital Consultant

Jul 2023 – Jan 2024 · 6 mos · London Area, United Kingdom

Social Media StrategyDigital MarketingDigital optimisationEmployee advocacySocial Media

Urban land institute

Strategic Marketing and Communications - Fractional Leader (VP)

Jan 2023 – Dec 2024 · 1 yr 11 mos

Strategic Marketing ConsultancyEvent Marketing StrategyDigital optimisationSocial Media StrategyMarketing StrategyCustomer Experience

Savills

Global Head of Social Media

Jan 2019 – Jan 2023 · 4 yrs · London, United Kingdom

Established and led Savills’ global social media capability as a strategic business function, building a stand-alone team and operating model to support both B2C and B2B service lines. Defined the vision, governance and framework for external brand engagement, delivering sustained year-on-year performance growth across markets.

LinkedInSocial Media StrategyDigital optimisationEmployee advocacySocial MediaMarketing Strategy

Cognito

Social Media Strategist - Contract

Jan 2018 – Jun 2018 · 5 mos · London, United Kingdom

Senior strategist for all social media types, enabling clients in the B2B, financial services and fintech sectors.

Social Media StrategySocial Media

S&p global

Global Social Media Director

Oct 2013 – Nov 2017 · 4 yrs 1 mo · London, United Kingdom

Leading the center of excellence for social media initiatives, with a core focus on alignment to business objectives, strengthening the organizations position in the market, to drive results.

Social Media StrategyEmployee advocacySocial Media TrainingDigital TransformationSocial MediaDigital Marketing

Hcl

Head of Marketing - Nursing

Aug 2010 – Sep 2013 · 3 yrs 1 mo · London, United Kingdom

Led channel strategy to grow registrations, improve the online journey and increase marketing performance. Built and scaled digital channels, consolidated four brands into one, and delivered year-on-year gains in advertising efficiency, traffic and sales.

WebsiteEmail MarketingSocial MediaMarketing Campaign ManagementMarketing StrategyDigital Marketing

Bgl group

Senior Marketing Manager

Jan 2007 – Jan 2010 · 3 yrs

Digital marketing strategist with a strong track record of driving multi-channel growth for major brands including HSBC, M&S and Autotrader. Experienced in leading data-driven acquisition and retention strategies, delivering measurable improvements in conversion, engagement and renewals.

PPCSEOEmail MarketingDigital optimisationCopywritingDigital Marketing+1

Hastings direct

Marketing Assistant

Jun 2004 – Aug 2007 · 3 yrs 2 mos

Transitioning the brand from offline to online - establishing an online presence
Managing affiliates both in-house and networks
Forming a social media strategy
Management of Search (SEO & PPC)
Production of an in-depth competitor report
Management and creation of website layout, site map and design of website, website maintenance

Website BuildingAffiliate MarketingSearch Engine Optimization (SEO)Digital Marketing