Khanh (Harry) Tran

Performance Marketing Manager

Ho Chi Minh City, Vietnam4 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Grew from intern to senior specialist in 4 years.
Expert in multi-channel performance marketing strategies.
Passionate about bridging global and local marketing insights.

Stackforce AI infers this person is a Performance Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Performance MarketingB2b Marketing StrategyAnalytical SkillsMarketing Automation

Other Skills

Resource AllocationKPI DashboardsPaid Social MediaSocial MediaLinkedIn Campaign ManagerMarketing Budget ManagementEnglishHubSpotWeb AnalyticsCampaign StrategiesGoogle AdsLinkedIn AdvertisingGoogle Sheetsn8nSlack signals

About

Hi, I'm Khánh (or Harry if you prefer 🇬🇧). I'm a performance marketer who thrives on solving problems with data and structured thinking. Over the past 4 years at Katalon, I’ve grown from an intern into a core member of the paid acquisition team, running campaigns that drive product signups and real pipeline impact across global markets. I enjoy digging into campaign diagnostics, collaborating with Sales, and finding smart ways to automate marketing ops (n8n, Slack signals, dashboards). My focus is on building scalable systems, learning from performance signals, and staying aligned with cross-functional teams. My goal? To become a senior marketer who connects technical execution with strategic thinking. And one day, a recognizable voice in Vietnam’s B2B SaaS landscape.

Experience

4 yrs 3 mos

Total Experience

2 yrs 1 mo

Average Tenure

3 yrs 10 mos

Current Experience

Katalon

4 roles

Senior Performance Marketing Specialist

Oct 2025 – Present · 7 mos

Performance Marketing Specialist (Mid-level)

Promoted

Aug 2023 – Nov 2025 · 2 yrs 3 mos

Own paid acquisition strategy across global markets (APMEA, AMER, EMEA), focusing on lead generation, pipeline contribution, and marketing operations efficiency.
+ Designed and executed ABM campaigns in collaboration with Sales, RevOps, and DemandGen to engage high-intent target accounts and buying groups.
+ Launched and optimized multi-channel campaigns across Google, LinkedIn, Bing, Meta and Reddit, tailored to segment priorities and buyer journeys.
+ Diagnosed conversion drops, ran performance deep-dives, and restructured campaign budget allocation for higher ROI.
+ Built dashboards with Salesforce + Google Sheets + Metabase + HubSpot to track performance (MQL, SQL, Opp progression) by segment and channel.
+ Led automation initiatives using tools like n8n, Slack signals, and Phantombuster to streamline internal workflows and sales alerts.
+ Collaborated closely with Sales, RevOps, Product Marketing, Demand Gen, and Web team to ensure campaign relevancy and readiness.

Resource AllocationKPI DashboardsPaid Social MediaSocial MediaB2B Marketing StrategyLinkedIn Campaign Manager+8

Junior Performance Marketing Specialist

Promoted

Jun 2022 – Jul 2023 · 1 yr 1 mo

Supported full-funnel paid campaigns and laid the groundwork for scalable performance marketing systems at Katalon.
+ Built and maintained ad platform integrations across Google, Meta, LinkedIn — including enhanced conversions and custom tracking setups.
+ Developed the foundation for Salesforce and HubSpot reporting dashboards, aligning MQL and pipeline attribution across platforms.
+ Spearheaded the first Revenue Attribution Report on LinkedIn to help visualize buyer journey impact and creative performance.
+ Mentored one performance marketing intern, sharing campaign ops knowledge and onboarding practices.
+ Collaborated with RevOps and Sales to improve signal-based targeting, conversion tracking, and campaign workflows.

Google SheetsResource AllocationKPI DashboardsPaid Social MediaB2B Marketing StrategyLinkedIn Campaign Manager+9

Performance Marketing

Dec 2021 – May 2022 · 5 mos

Joined as a marketing intern and quickly ramped up on paid ads, campaign tracking, and internal collaboration.
+ Supported daily operations on paid campaigns, including keyword research, ad setup, and basic reporting.
+ Learned B2B SaaS funnel dynamics and contributed to cross-functional planning meetings.
+ Gained hands-on experience with HubSpot, Google Ads, and LinkedIn Campaign Manager.

Google SheetsLinkedIn AdvertisingFacebook AdsTwitter AdsB2B Marketing StrategyLinkedIn Campaign Manager+6

Saatchi & saatchi

2 roles

Account Trainee

Feb 2021 – May 2021 · 3 mos · Ho Chi Minh City, Vietnam

MAIN DUTIES:
Assisted SAE to formulate and implement effective marketing plans for clients.
+ Managed effectively 5 clients and 10 projects at the same time.
+ Experience in implementing communication projects related to Website building, Landing page, Email marketing, Social Post, Facebook & Zalo Ad.
+ Supported Technical Team to prepare Website & eDM Production brief, UAT Testing.
+ Top 15 most outstanding Tet campaigns on Social Media 2021 in the YMI Campaign Ranking.
Assisted SAE to develop chatbots for 5 projects.
+ Coordinated Internal team with various parties (Technical, Content, Creative...) effectively via projects.
+ Design user flow and content flow
+ Assisted the Creative team to develop content direction and detailed messages.
+ Manual management and handling client's chatbot.
+ Daily reporting to keep track of the progress of each Chatbot and customer data.
KEY ACCOUNTS:
+ Formula milk: Abbott (Ensure Gold, Ensure Plus Advance, Similac,...)
+ Other: Insee, Garena

Google SheetsEnglish

Account Intern

Aug 2020 – Jan 2021 · 5 mos · Ho Chi Minh City, Vietnam

MAIN DUTIES:
Managed timeline and resources internally to ensure the quality of works delivered.
Run account project and client orders: VO recording, TVC shooting supervision, translation, etc
Support Account Department in research related to brand and their competitors.
Assist in the preparation of materials for clients' meetings and regular reports.
Key Projects: QIP program for the patient ( Landing page, eDMs, KV, Booklets)
Key Clients: Ensure Ethical (Ensure Plus Advance, Vital, Ensure Vigor, Glucerna, Prosure)

Google SheetsEnglish

Grey group

Account Intern

Dec 2018 – May 2019 · 5 mos · Ho Chi Minh City, Vietnam

MAIN DUTIES:
Made competitor communication analysis report.
Conducted market research, interview pharmacists about top-of-mind awareness products related to certain diseases in the region upon request.
Key Clients:
+ Real Estate: Phu Long, Novaland
+ Pharma: Telfast, Acemuc

Google SheetsEnglish