Morgan Soucy

VP of Engineering

Norwood, Massachusetts, United States9 yrs 6 mos experience

Highly Stable

Key Highlights

Drove $76M in pipeline generation through digital events.
Implemented VIP dinners achieving 45% attendance rate.
Launched CX podcast enhancing brand engagement.

Stackforce AI infers this person is a B2B marketing strategist with expertise in digital event management and lead generation.

Contact

Skills

Core Skills

Field MarketingMarketing StrategyDigital Marketing ManagementData Analysis

Other Skills

Program ManagementStrategic Marketing ManagementB2B Marketing StrategyBusiness Process ImprovementAnalytical SkillsDigital Marketing MediaEmail MarketingSocial Media CommunicationsMarketing CampaignsBusiness TransformationDemand GenerationBrand AwarenessProject ManagementGoogle AnalyticsEvent Management

About

Leading a strategy team, my focus is on crafting and executing campaigns that drive significant market engagement and pipeline growth. This includes spearheading campaigns that amassed 165K registrations and contributed over $76M in pipeline generation, a testament to collaborative efforts and my strategic marketing management. With competencies in digital marketing media and SEO, I optimize Pay-as-You-Go structures and landing page performance, ensuring our product-led growth aligns with customer acquisition goals. My dedication to agile practices and continuous improvement is reflected in the meticulous analysis and reporting that supports a vision of engaging global audiences through impactful digital experiences.

Experience

9 yrs 6 mos

Total Experience

1 yr 10 mos

Average Tenure

8 mos

Current Experience

Solace

2 roles

Director of Developer Marketing

Mar 2026 – Present · 2 mos · Remote

Director of Marketing Strategy and Campaigns

Sep 2025 – Mar 2026 · 6 mos · Remote

Level ai

Field Marketing Manager

Nov 2024 – Sep 2025 · 10 mos

Leading the of companies Field and Global Events, responsible for program strategy to execution in
collaboration with sales leadership to drive pipeline. Reporting directly to the VP of Marketing.
Responsible for $1.2M in pipeline per quarter based on field event execution through VIP dinners, Executive 1:1 meetings, Trade shows and summits.
Implemented apostle dinner project directly working with sales leadership to produce 2 VIP dinners a quarter driving 45% attendance rate and pre-qualified opportunities resulting in an increase in QoQ marketing qualified opportunities
Responsible for the launch of the CX podcast through vendor relationship building, social promotion, guest bookings, recordings and analysis
Lead on our trade shows and executive 1:1 meetings bringing qualified opportunities to the sales organization resulting in a 38% increase YoY in marketing qualified opportunities.
Enable sales org on SLA’s for post event follow up to transition opportunities to qualified meetings
Support greater marketing function through creating marketing outreach emails, social posts, landing page copy and A/B testing elements to increase our engagement

Field MarketingProgram ManagementStrategic Marketing ManagementData AnalysisMarketing StrategyB2B Marketing Strategy+11

Confluent

2 roles

Digital Marketing Manager

Feb 2023 – Sep 2024 · 1 yr 7 mos

As Manager of the Global Digital Events team, responsible for program execution from go-to-market strategy in coordination with tops down planning. Reporting directly to the Senior Director of Digital Marketing.
Drove 165K total registrations, 25k Marketing Qualified Leads and over $76M in PipeGen YoY from Digital Events.
Deliver high performing digital events and reporting to executive leadership on outcomes, best practices, analytics, and improvements.
Deliver and optimize Pay-as-You-Go structure for Cloud Demo's and new integration with 3rd party webinar platform to support Product Led Growth motions.
Optimize landing page performance through SEO, UX, and A/B testing, improving YoY click through rates and engagement by 24%.
Analyze and track inquiry volumes by leveraging Tableau to determine trends from paid media channels and email campaigns to drive key decisions on yearly planning and strategy.
Enabled sales team to optimize post event follow up and communication to drive progression and closure.
Support Product Led Growth and Cloud Sign Up goals through workshop programming and testing.
Measure and iterate on campaigns that influence product consumption and support overall regional goals.

Attention to DetailField MarketingProgram ManagementStrategic Marketing ManagementData AnalysisMarketing Strategy+13

Growth Marketing Specialist

Oct 2020 – Feb 2023 · 2 yrs 4 mos

Attention to DetailData AnalysisMarketing StrategyB2B Marketing StrategyBusiness Process ImprovementEmail Marketing+6

Ibm

2 roles

World Wide Event Manager

May 2019 – Oct 2020 · 1 yr 5 mos · Cambridge, Massachusetts

Attention to DetailData AnalysisMarketing StrategyB2B Marketing StrategyBusiness Process ImprovementEmail Marketing+5

Webinar Strategist

Jan 2018 – Oct 2020 · 2 yrs 9 mos · Cambridge, Massachusetts

Attention to DetailData AnalysisMarketing StrategyB2B Marketing StrategyBusiness Process ImprovementEmail Marketing+5

Hbo

Production Intern

Aug 2017 – Jan 2018 · 5 mos · Santa Monica, CA

Assist in anything related to production, maintain office, roll calls, cover for assistants, maintain and create spreadsheets and databases

Attention to Detail

Boston university

Graduate Intern

Sep 2016 – Jan 2018 · 1 yr 4 mos · Greater Boston Area

Manage and support undergraduate students through the Community Service Center. Provide feedback and advisement to help plan and organize events developed through the CSC