Jun 2021 – Apr 2024 · 2 yrs 10 mos · Bengaluru, Karnataka, India

• Achieved an 88% increase in merchant lead rate by redesigning the shopping search experience for PayPal, resulting in a 9x decrease in bounce rate and an 11.7x increase in conversion rate, benefiting approximately 16,000 merchants.
• Unified app and web search experiences in collaboration with Navigation and Design System teams, integrating innovative components for seamless usability.
• Spearheaded the design of Loyalty Card sign-up flows, achieving a 14% rise in click through rate (CTR) and 11% more successful sign-ups across mobile and web.
• Facilitated the engineering team in the remote overhaul of shopping app and web flows, aligning with the latest design system for enhanced consistency.
• Established a design system for the Advanced Offers Platform, ensuring uniformity across all device sizes, and streamlining deal presentations for the entire shopping team.
• Drove a 47% lift in Buy Now Pay Later (BNPL) payment volume by designing a cross-team solution for the first native presentment of BNPL in the PayPal app.
• Pioneered Design Methods & Journey Mapping initiative, collaborating with leadership to refine strategic insights into usable formats. Catalyzed team cohesion and collaboration within PayPal's India design team through weekly design reviews and various team-building activities, significantly boosting morale and professional engagement.

Apr 2020 – Jun 2021 · 1 yr 2 mos

• Managed pitches, proposals and scope for 10 prospects, converting 3 to new clients. Led a team of 3, and mentored and trained junior designers. Designed for omni-channel (mobile, web, desktop) experiences.
• Key Projects:
• Avo by Nedbank / Nedbank Pvt Ltd (JAN 2021 - JUN 2021)
• Digital Banking Product / Unnamed client in Middle East (MAY 2020 - AUG 2020)
• Setup a design system and configured UX & UI patterns to have fluid and consistent experience.
• Curated a design library making the application scalable in different geographies.
• The system worked with RTL (Right to left) languages as well.
• Responsible for design audit and making implementable journeys.
• Croma Retail Website / Croma (MAR 2020 - MAY 2020)
• Tablet based app for Croma store employees to help them better serve their customers and revamped their e-commerce retail website.
• Conducted high level user research, end-to-end user journeys, wireframes and oversaw UI design direction.

Apr 2019 – Mar 2020 · 11 mos

• Launched 2 products - Avo & Avo Business, super apps by Nedbank in South Africa for emerging markets. Experience with enterprise level products. Collaborated in teams and owned sole responsibilities as well. Ran more than 20 design thinking workshops, analyzed business requirements, designed service blueprints and end-to-end journeys.
• Key Projects:
• Avo & Avo Business / Nedbank - South Africa (FEB 2019 - MAR 2020)
• Pan-African wallet and e-commerce marketplace facilitating buying and selling products and services for customers (B2C) and merchants (B2B). Mobile apps and PWA.
• To be an aggregator of aggregators: a super app.
• Led 2-3 streams in parallel with a focus on digital onboarding and wallet payments streams.
• Solved the complex onboarding problem by navigating through legal, risk, compliance and security teams to make a first impression on the users.
• Mapped UX flows for 30+ journeys producing over 700 wireframes along with prototypes.
• Cooperated with 8 squads, mainly the research team, product managers and engineering leads. Collaborated with over 160 people spread across 4 continents.

Nov 2017 – Mar 2019 · 1 yr 4 mos

• 4 live products - 5nance website & mobile apps, Citibank Special Offers website, Citibank IN mobile app, HDFC Mutual Funds website.
• Conceptualisation of the user journeys and end-to-end deliveries .
• Prototyping with Framer and Flinto.
• Trusted to lead the internal design team as well as be the single point of contact for one client.
• Wireframing, user flows, empathy mapping, service blueprints, user journeys, user research, information architecture, prototyping, usability testing.

Jan 2017 – May 2017 · 4 mos · Mumbai Metropolitan Region

• Branding of 'The Apex Club'
• A high-end luxury club in Mumbai with plans to expand globally. Then, new venture by Mr. Rana Kapoor, CEO, Yes Bank. My role was to design visual language for the brand with special emphasis on translating branding into the 3D space. Everything from the logo to lapel pins, from facade to table napkins, and all the stationery and marketing collateral were taken care of. The interior for the club was also done by Fitch. Worked closely with the 3D team for implementation, also learnt 3D softwares, Rhino & Keyshot, during the process.

Jun 2016 – Jul 2016 · 1 mo · Mumbai

• Worked on UX flow of Karizma Albums retailer software, a B2B product. Designed diwali special packaging for Ramson Industries, a steel utensils company.

Jan 2015 – May 2015 · 4 mos · Nagpur Area, India

• Designed logo and branding for Dagoba, a local agricultural company.

Jul 2014 – Mar 2015 · 8 mos · Greater Nagpur Area

• Did a project on motion sensing game development using an external device. Worked closely with a team of six over a period of 9 months. Won the "Best Innovation Award" for this project.