Koshy George

Co-Founder

Mumbai, India24 yrs experience

Highly Stable

Key Highlights

Over 23 years of experience in Marketing and Sales.
Led global brands in FMCG sectors with proven turnaround success.
Expert in digital transformation and brand equity management.

Stackforce AI infers this person is a seasoned marketing leader in the FMCG sector with a focus on brand management and digital transformation.

Contact

Skills

Core Skills

Marketing ManagementBrand ManagementGlobal Marketing

Other Skills

Brand ActivationBrand BuildingBrand DevelopmentBrand EquityBusiness DevelopmentBusiness PlanningBusiness StrategyCategorizationChannelChannel PartnersChannel SalesCommunication DevelopmentCompetitive AnalysisConsumer BehaviourConsumer Goods

About

Over 23 years experience in Marketing and Sales . Experience in leading global brands to large & complex businesses in India across beauty, personal care , home care and foods . Diverse leadership experience ranging from leading businesses in strong leadership positions to challenger positions & turning around businesses . Headed marketing in Marico as part of the management committee Prior to this was responsible for Global leadership of two iconic Unilever personal care brand's - Lifebuoy and Pears Have been part of HUL's, Home and Personal care leadership team, heading large businesses like Skin cleansing ( soaps), Household care , Oral care and Tea, responsible for delivering top line , bottom line , market share & penetration targets. Proven track record of building competitive cost structures & business models by executing strong cost management programs across material, supply chain costs and capital expenditure management.

Experience

24 yrs

Total Experience

5 yrs 5 mos

Average Tenure

2 yrs 1 mo

Current Experience

Kaynta

Co-Founder

May 2024 – Present · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

L'oréal

Global leadership integration stint

Jan 2023 – Feb 2024 · 1 yr 1 mo · Greater Paris Metropolitan Region

Marico limited

Chief Marketing Officer

Jan 2019 – Jul 2022 · 3 yrs 6 mos · Mumbai Area, India

Heading marketing for Marico , a 1 bln $+ Indian FMCG company . Responsible for end to end P&L mgmt , Brand Equity , Innovation pipeline , Brand building and heading CMI , Media , PR ,Digital transformation and Net Revenue Management verticals .
Key responsibilities
Strengthening & accelerating the core
Leading organisational transformation by building portfolio for the future
Leading digital transformation in the organisation by building digital marketing capabilities, advanced analytics & in house digital infrastructure

P&L ManagementBrand EquityDigital TransformationMediaInnovation PipelineBrand Building+2

Unilever

7 roles

Global Marketing Director , Skin cleansing

Jun 2016 – Dec 2018 · 2 yrs 6 mos

Global Leadership of two iconic personal care brands Lifebuoy and Pears with a global turnover of 1 bln $ + . Responsible for brand equity, Brand vision plan, innovation funnel, Communication development & global business performance for Lifebuoy & Pears.
Leading a global consumer platform for the skin cleansing category across key Global brands like Dove, Lux, Lifebuoy, Sunlight, Geisha .
Leading the Global integrated business model for the skin cleansing category. Developing & executing an end to end business model along with processes to leverage the commodity volatility in the business to our competitive advantage .

Brand EquityInnovation FunnelCommunication DevelopmentGlobal Business PerformanceBrand ManagementGlobal Marketing

Business Head/ GM - Skin cleansing

Jul 2013 – Jun 2016 · 2 yrs 11 mos

Heading a $ 1.3 Bln skin cleansing business for HUL responsible for top line and bottom line delivery . led a portfolio of 9 brands : Dove , Lux , Lifebuoy , Pears , Hamam , Liril , Rexona , Breeze , Moti