Jul 2022 – Oct 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Heading Product, Design, User Research, Analytics and some Growth Functions - Product Led Growth, Organic (SEO) & Paid growth channels (Performance Marketing).
• P&L ownership for some growth channels.
• Product Led Growth & Efficiency Charters - Work on strategic bets to reduce CAC and improve LTV.
• Lead charters focused on improving Revenue, CM1 and CM2 for the organization through product led initiatives.

Jul 2020 – Jun 2022 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Head the entire product for K-12 (students, parents and teachers) in the 3 business units: Early Learning (KG-Grade 3), Tuitions (Grade 3-12) and Test Prep for competitive undergrad Engineering exams like IIT-JEE and Medical exams like NEET in India.
• Product org is structured into user growth, revenue growth and student experience charters. Various product teams work across the entire lifecycle of the consumer journey - acquisition, activation, monetization, engagement & retention, referrals, renewals.

May 2018 – Jul 2020 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• As the product leader for Search & Discovery and Personalization I had the opportunity to work on an exciting interplay of Data Science and Data & Platform Products which unlocked extremely interesting use cases for GTM through rich design led experiences.
• Led the following charters on the consumer side (storefront):
• 1. Catalog & Menu – Everything from Ingestion to Menu experiences
• 2. Search & Discovery – Search, Listings, Recommendations, Personalization
• 3. Decision Making – Ratings, Badges, Nudges etc.
• 4. Demand Shaping towards marketplace needs and strategic objectives such as supply lock-in, higher revenue per order, better unit economics etc.
• Defined these charters and set them up almost from scratch. Hired and grew the team to 8 PMs.
• Highlights:
• 1. Launched V1 of Food Knowledge Graph and User Taste profiling which would become the base for a lot of step jumps in search, listing logic, recommendations and personalisation over the years
• 2. Significant Improvement in various experience metrics such as null search reduction, search & listing quality measured through improvements in MRR, NDGC etc, user satisfaction score with recommendations
• 3. Growth & Efficiency - Transactions per user/month grew by 25% owing to all the improvements in search, listing logic and recommendations as measured by several A/B tests & hold out groups over time. There was lift in both conversion rate and repeat rate. Unit Economics improved by 15% as a result of demand shaping.

Apr 2017 – May 2018 · 1 yr 1 mo · Bengaluru Area, India

• Led Product, Design, Marketing & Growth efforts at India's leading Home Services Start-up. Part of the leadership team. Manage a team of 20 - Product Managers, Product Designers, Digital Marketers, Content & Copy Writers, Graphic Designers

Feb 2016 – Mar 2017 · 1 yr 1 mo · Bengaluru Area, India

• Head Product Management & Design for all Products @ Housejoy - Consumer facing products, Supply side products, Marketplace, Growth and ERP (Admin) products for internal teams.
• Manage a team of 8 product managers and UX/UI designers.
• Set up the product management & design practice at Housejoy.

Jul 2015 – Feb 2016 · 7 mos · Hyderabad Area, India

• Worked on Reminders, To-dos & Lists for Cortana - one of the more popular features of the digital assistant used by millions of users globally. Worked closely with several cross functional teams - Windows, Bing, Outlook, Edge Browser etc. to roll out these features. Also worked on the Wunderlist Integration with Cortana.
• Loved solving interesting NLP, Voice & AI related problems in this journey.

Oct 2013 – Jun 2015 · 1 yr 8 mos · Hyderabad Area, India

• Part of the Information & Content Experiences (ICE) group working on web and app experiences that sync across platforms - Web, Windows, iOS & Android.
• Created rich experiences in the Health & Fitness domain through an interplay of content and tools & trackers such as calorie tracker, exercise tracker, symptom checker, 3D human body anatomy etc.
• Took a holistic approach to Health working on multiple aspects of Nutrition, Fitness, Medical & Wellness.
• Part of the team which revamped MSN.com, used by millions of users globally. Mainly contributed to carving out Health & Fitness as a separate vertical on MSN. After shipping the V1 of MSN Health product on web, focused on managing acquisition, engagement and monetization of the product.
• Worked on different aspects of the online business - Search & Discovery, SEO, Social, Ads, distribution through entry points & affiliates etc. Focused on winning more social love for MSN - improving sharing activities on the site and acquiring a fan base through social networks. Working with the editorial team on maximizing the value of MSN's Facebook fan page & Twitter handle.

Feb 2013 – Oct 2013 · 8 mos · Hyderabad Area, India

• Social & Mobile Gaming:
• Enjoyed the fun ride of freemium games: acquiring, engaging, retaining & monetizing users along the way. Responsible for revenue and all other game KPIs for two simulation/casual games - Monopoly Hotels & Theme Park on iOS & Android.
• Worked closely with game designers, producers, analysts & engineers to conceptualize & roll out features to improve the health of the game. Also worked with marketing and leveraged in-house & 3rd party segmentation & targeting tools to maximize the key business metrics.
• Each game had 25 Million+ Downloads and healthy KPIs.

Jul 2010 – Feb 2013 · 2 yrs 7 mos · Mumbai Area, India

• Responsible for the product roadmap & execution of Hungama platform across Web & Mobile Web, Apps & other digital touch points including Smart TVs & Digital Kiosks.
• Launched one of the first music streaming products in India along with subscription plans for ad-free listening and unlimited music & video downloads.
• Led the following key features on the platform: Search, Discovery, Personalisation, Social, Gamification
• For distribution and product penetration worked with various channel partners - OEMs, ISPs, Telcos, Brands and created new digital music & video entertainment offerings including co-branded & white-labelled storefronts on top of the core Hungama platform. E.g. Bacardi MixPlay, NDTV Music
• Led and managed a team of product managers.
• Hungama Music has 10 Million+ downloads on the Play Store.

Apr 2009 – Jun 2010 · 1 yr 2 mos · Mumbai Area, India

• As part of the founding team, got to wear several hats - product management, go-to-market, business development & partnerships, pitching to angel investors for funding etc.
• AdoRoi platform offers enterprise SaaS products designed to help marketers get the best ROI on call-to-action advertising campaigns. The platform offers these two products:
• 1) An advertising efficiency tracking solution for offline media
• 2) Hyperlocal Lead Management & Sales Fulfillment product which can also be plugged into any enterprise CRM via APIs
• These two products put together make it an end-to-end customer engagement and fulfillment platform which measures, tracks & converts advertisement efforts into profitable customers.
• The product received awards at National & Global level such as Nasscom IT Innovator, Red Herring 100 Asia & Global which recognize the best 100 start-up product ideas.

Sep 2008 – Nov 2008 · 2 mos · Mumbai Area, India

• Digital Marketing & Account Planning at Neo@Ogilvy, OgilvyOne

Aug 2005 – Jun 2007 · 1 yr 10 mos · Hyderabad Area, India

• Application development for large Healthcare clients such as United Health Group