May 2024 – Nov 2025 · 1 yr 6 mos · Bengaluru

• Driving user growth, payer conversion and in-app revenue for the flagship game at Gameberry Labs: Ludo Star.

May 2023 – Apr 2024 · 11 mos · Gurugram, Haryana, India

• Led product, payments, design and analytics at the fastest-growing marketplace in the world for digital goods.

Sep 2021 – Apr 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Built and scaled Ads product i.e the solitary revenue-generating product at Meesho:
• Conceptualized and launched Meesho Ads 0-1 making it a $100M business in 20 months
• Launched the bidding feature in ads, singularly delivering incremental revenue growth of 17% that compounded over time as we launched bid recommendations and auto-bidding
• Owned the launch of the recommendation logic in ad creation flow for suppliers driving revenue up by 15%
• Identified critical pain points for suppliers and launched single-click ad campaigns. These campaigns subsequently accounted for 40% of all ad campaigns live

Aug 2020 – Aug 2021 · 1 yr · Mumbai, Maharashtra, India

• Managed the use-case discovery, solutioning, product development, and integrations across 40+ clients contributing to more than 50% of the company's total revenue.
• Collated client requirements, established metrics, performed relevant analyses, and owned end-to-end development for planned product features as well as custom developments for clients.
• Minimised the 'Unable to Verify' numbers(paramount metric for Video KYC client use-cases) by 14% across two quarters.

Jul 2019 – Jul 2020 · 1 yr · New Delhi Area, India

• Worked with the COO and executed comprehensive analysis of 1K+ job posts/month, 20K+ job applicants/month, and 1M+ users of the platform and used the metrics to devise strategies to increase user engagement, create brand awareness and increase traffic on the platform
• Facilitated a 20X increase in user engagement metrics from July to the end of the third quarter that year
• The Refer/Reject button revived the Job Poster's response rate from 30% to 75%, thus surpassing the company's optimal rate of 50%
• Adhoc Job Posting feature directly resulted in a 150% increase in the number of jobs posted and eventually, this funnel contributed towards 80% of the total jobs created on the platform

May 2018 – Aug 2018 · 3 mos · New Delhi Area, India

• Formulated marketing and brand activation strategies for companies including Hero Honda, Bacardi, UB, Redbull, Coca- Cola, Jeep
• Co-created revenue generation programmes including an entire fest named Drame, which will have its first edition this year in Jaipur
• Interacted directly with senior executives of the companies above and managed to negotiate and broker sponsorship deals worth upto INR 1.5 cr

May 2017 – Jul 2017 · 2 mos · Kolkata

• Collected and analysed the usage statistics of e-services across various platforms in Bengal
• Worked towards executing the project “e-Governance for all” by examining the loopholes in the present system
• Developed questionnaires to survey people and analyse user response towards apps and e-services surveys. The user response was further extracted in time-series format by processing search engine data of the past 5 years in weekly units and crawling servers.
• Analysed data on a daily basis using SPSS software to find the best fitting model and creating forecasts.

Apr 2017 – May 2018 · 1 yr 1 mo · Goa

• Led a team of 95 undergrads by being unanimously elected among 9 candidates. Co-created a total budget of 1.7 Crore for 3 of the biggest college festivals in India
• Raised a sum of INR 87 Lakh for 3 campus events, a 30% YOY increase for the first two fests, the highest ever at BITS Pilani. The YOY increase was 243% for Spree(Sports festival).
• Conceptualized and executed marketing integrations for over 50 brands including Parle Agro, Integriti Dance Music, Sunburn Campus, Red Bull India, Voot, Nestle, Maruti Suzuki, Coca Cola, Britannia, Diageo.
• Spearheaded the organization of the first Sunburn Campus event in Goa
• Established the first-ever CSR initiative("Don't Drink and Drive" Marathon) for the sports festival Spree procuring sponsorship for a CSR. The marathon had participation from over 600 people and got media coverage from NDTV

Aug 2015 – Oct 2016 · 1 yr 2 mos · Goa

Aug 2015 – Jul 2016 · 11 mos · Goa

• BITSMUN Goa is one of the biggest MUNs in India. I am in charge of contacting International Associations and other MUNs to associate with BITSMUN. I am also in charge increasing the outreach of BITSMUN not just in India, but all around the world.