Jan 2024 – May 2025 · 1 yr 4 mos · Remote

Sep 2020 – Dec 2023 · 3 yrs 3 mos · Bengaluru, Karnataka, India

• A founding member of collections at CRED, created the entire Collections Strategy team from scratch
• Head the core central Collections Strategy & Analytics team on a PL portfolio close to $2B
• Lead and executed strategies for both soft and field collections to reach industry leading figures
• Leveraged extensive use of innovative data science and product interventions to solve and manage collections on a completely digital platform
• Managed repayments journey by introducing product interventions, alerts and handling reconciliation
• Created the entire data infra, reporting, monitoring and operations layer as the founding member
• Leading the Collections Charter on other financial products also like BNPL and Credit Cards
• Acted as the primary POC and central business owner related to collections for both external and internal stakeholders
• Led a 0->1 journey for Fraud Analytics laying the groundwork for fraud mitigation in multiple LOBs

May 2019 – Jul 2020 · 1 yr 2 mos · Gurgaon, India

• Led the Driver Fraud division for the entire India SA region covering India, Sri Lanka & Bangladesh
• Developed risk mitigation strategies leading to direct savings of $3M annually for India SA
• Instrumental in cutting down fraud losses by 50% in less than 6 months exceeding company target
• Centralised driver fraud processes for India globally leading to 50% reduction in resource utilization
• Worked with Global Product team to improve payments interface preventing fraud attacks in future
• Managed a team of 20 operation specialists remotely in the Manual Fraud Investigation team
• Assisted Community Operations team in framing policies for fare adjustments for both riders and drivers
• Led the Airport Quality division to improve customer experience at airports (~ 14% of GBV)
• Recently started working on other strategic projects such as: defect reduction on platform, fare adjustment policies and new avenues to increase GB like by detecting off platform trips, post trip rider experience like cash related issues

May 2018 – Jul 2018 · 2 mos · Noida Area, India

• Project: Analyzing and improving customer experience for Adobe Tech Comm products
• Designed an extensive survey to measure customer experience across touchpoints of a customer journey
• Executed 360-degree marketing campaign to reach out to target audience greater than 150k
• Received 5000+ responses from more than 35 countries spanning across 20+ industries
• Analyzed and created customer experience index for 50+ user personas across different touchpoints
• Identified weak areas and recommended solutions to improve website, customer support, sales, product
• Project: Discovering and analyzing the presence of Adobe Technical Communication in Fortune 500
• Designed an interactive dashboard for analyzing Adobe Tech Comm customer base in Fortune 500
• Analyzed the penetration on regional, country and sector verticals for targeting of prospective customers

Nov 2016 – Jun 2017 · 7 mos · Bengaluru Area, India

• Responsible for managing sales (or revenue) for the South region of the portfolio on all online channels
• Managed P&L or contribution margin of 110+ hotels, >40% portfolio, monthly GBV > 10 crores
• Instrumental in doubling Profit Margins from about 60 lakhs to 1.2 crores in less than 2 months
• Pricing Lead for the entire portfolio of about 250 hotels across India, managing daily B2C and B2B prices
• Worked with the Business Development team to close deals with existing and onboarding hotel partners
• Developed an automated Revenue Management System working along with the Product team
• Awarded Monthly employee accolade many times; rated 5/5 in appraisal cycles
• Promoted to the post of Manager from Business Analyst in less than 6 months
• Awarded Certificate for Distinctive performance by the company in the area of Revenue Management

Sep 2016 – Nov 2016 · 2 mos · Bengaluru Area, India

Feb 2016 – Aug 2016 · 6 mos · Bengaluru Area, India

Jul 2015 – Jan 2016 · 6 mos · Bengaluru Area, India

• Increased the coverage for Wearable Technology Sector on the platform using Secondary Research
• Prepared sector specific notes on a weekly basis and a sector landscape report on a monthly basis
• Ensured prompt and effective response communication to all client requests related to my sector
• Pitched regularly along with the Business Development Team for onboarding new clients
• Exhausted the startup coverage for the sector, added almost 1000 companies in the sector
• Active Member in the Editor’s Rating team for giving rating to high potential startups in India to VCs
• Worked on deals with several large US funds in the domain of Advanced Materials