Jun 2021 – Jan 2025 · 3 yrs 7 mos

• Led product marketing for enterprise and vertical segments, partner marketing, and Go-To-Market (GTM) programs for a diverse product portfolio, including GTM strategy and execution, team leadership and development, and driving pipeline growth.

Feb 2020 – Dec 2020 · 10 mos

• Developed and executed Go-To-Market (GTM) strategies and product marketing initiatives for key enterprise roles and verticals, including product launches, content marketing, positioning and messaging, competitive intelligence, and sales enablement.

Oct 2018 – Mar 2020 · 1 yr 5 mos

• Led platform and product marketing initiatives for the Cloudera Platform, driving strong pipeline growth across key product areas. Strengthened relationships with industry influencers to enhance positioning in analyst reports and developed a comprehensive go-to-market (GTM) strategy for the Data Hub Cloud Service and broader platform portfolio, including Data Warehouse, Machine Learning, and Streaming. Successfully launched three major product releases that significantly contributed to pipeline expansion. Played a key role in influencing M&A activities and pioneering the definition of a new market category.

Apr 2016 – Oct 2018 · 2 yrs 6 mos · Palo Alto, California

• Led product marketing strategy and execution, including the successful launch of the flagship product, driving significant growth and market impact. Influenced a major revenue increase, generating millions in top-line growth, and drove a 40% increase in new pipeline along with a 53% boost in responses from existing leads. Spearheaded the flagship product launch to capture rising demand for Data Virtualization, expanded influencer mindshare, and elevated market positioning. Developed compelling product messaging and positioning that significantly increased customer engagement.

Jan 2015 – Present · 11 yrs 5 mos

• Independent consultant in GTM strategy, marketing, analyst relations, market intelligence, and thought leadership—working as a true extension of marketing, product, and sales organizations. I’ve worked with companies ranging from early-stage startups to global enterprise clients. Select clients: Apervi Inc. (big data integration, Irving, TX), Zaloni, Data Virtuality, Halo BI, Squid Solutions, Attivio (acquired by ServiceNow),Unifi Software, and more.

Apr 2014 – Dec 2015 · 1 yr 8 mos · San Diego

• Provided expert insights on technology and market trends to advise a diverse range of clients, including enterprises, vendors, and investment firms. Directed research on data warehousing, integration, big data, and analytics, while collaborating with clients and internal teams to define high-impact research topics. Published dozens of widely downloaded reports that influenced critical business decisions across the industry. Advised clients on product positioning, go-to-market strategies, investment decisions, and vendor selection. Introduced groundbreaking data preparation market research, establishing a key industry segment and generating millions in revenue for Gartner and vendors.

Jul 2011 – Jan 2014 · 2 yrs 6 mos · Greater San Diego Area

• Guided C-level executives in implementing technology strategies and optimizing their technology portfolios through Microsoft solutions. Led a team of seven to drive early adoption of Microsoft technologies, resulting in improved customer retention and expansion. Partnered with marketing, product, and engineering teams to deliver data-driven solutions and campaigns that enhanced engagement, accelerated onboarding, and uncovered new account growth opportunities.