Lakshya R.

Business Development Executive

Delhi, India3 yrs 4 mos experience

Key Highlights

  • Managed over 500+ creators for successful campaigns.
  • Expert in influencer marketing and digital strategy.
  • Proven track record in budget management and negotiations.
Stackforce AI infers this person is a skilled influencer marketing specialist with a strong background in digital marketing.

Contact

Skills

Core Skills

Influencer MarketingCampaign ExecutionDigital MarketingBrand Marketing

Other Skills

NegotiationCommunicationMarketingClient RelationsProposal WritingScoutingInstagram MarketingPartnershipsContent makingConvenienceMarketing StrategySocial Media MarketingOnline MarketingProduct MarketingConversational Marketing

About

Influencer marketing •Developed social media content calendars for brand and provided insights on current trends and best practices. • Managed more than 500+ creators and made every campaign possible on time with best negotiations. •Troubleshoot Challenges that arises during campaigns. •Negotiate contracts and close agreements to maximize profits. • Clearly communicate the progress of monthly /quarterly initiatives to internal and external stakeholders. • Managed campaign budgets and tracked expenses, ensuring campaigns remained within budget for brand. •Worked in affiliate marketing and made every campaign possible. • worked over mail marketing / digital marketing. • Increased social media engagement for brand by Instagram influencer partnerships. • Collaborated with creators with more than 10mn+ subscribers to create engaging social media content . • Implemented influencer tracking and measurement tools to monitor campaign performance and optimize future campaigns. Offline branding and events • Managed number of events . • managed a offline campaign in mukherjee nagar to aware the targeted people about brand. • managed events in expo and fair in pragati maidan events. • From deliverables to venue to managing event. • worked over offline brandings , like cups brandings , auto brandings ,etc.

Experience

3 yrs 4 mos
Total Experience
1 yr 6 mos
Average Tenure
2 mos
Current Experience

Honasa consumer ltd.

Senior influencer marketing executive

Mar 2026Present · 2 mos · Gurugram · On-site

  • In my current role as a Senior Executive, I handle influencer collaborations and lead the creative side of brand communication. From shortlisting the right creators to managing campaigns and shaping content ideas, I work closely on bringing engaging and trend-driven content to life. I’m deeply involved in content planning, creative direction, and ensuring everything we put out resonates with our audience and stays true to the brand.
NegotiationCommunicationInfluencer MarketingCampaign Execution

Influenceract

2 roles

Assistant Manager

May 2025Oct 2025 · 5 mos · On-site

Influencer marketing associate

Mar 2024May 2025 · 1 yr 2 mos · On-site

  • Handling client executions and creator executions.
  • Writing for passion and editing for deadlines🙃.
  • Rest !!

Digital adarsh

Influencer Marketing Specialist

Sep 2023Nov 2023 · 2 mos · Delhi, India · Remote

MarketingCampaign ExecutionDigital Marketing

Kuku fm

Influencer marketing executive

Feb 2022Sep 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

Brand MarketingMarketing

Education

Deshbandhu College

Jan 2021Jan 2023

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