May 2025 – Jul 2025 · 2 mos

Mar 2025 – May 2025 · 2 mos

• At PharmEasy, I was actively involved in multiple brand and growth marketing initiatives, contributing to campaign planning, execution, and performance improvement.
• Brand campaigns: Involved in the shooting, editing, and post-production of PharmEasy’s ad campaigns for Lab Tests and Medicines, collaborating with creative, production, and marketing teams to bring the brand’s message to life.
• Campaign execution: Worked closely with agencies, directors, and internal teams during TV and digital ad shoots, supporting concept discussions, shoot coordination, and post-marketing rollout.
• Partnered with design, content, and analytics teams to ensure consistent brand messaging and effective campaign delivery.
• User acquisition and CRM: Worked on new user growth through CRM and other digital channels by helping optimize communication strategies and engagement journeys.

Oct 2023 – Mar 2024 · 5 mos

• Business Growth
• ● Quarterly planning and achievement of customer acquisition and growth targets.
• ● Reduced burn by 15% through targeted promotions.
• ● Led referral program (5X increase in referral orders).
• ● Enhanced customer lifetime value by 10%.
• Led Growth Team’s Product Marketing Vertical:
• ● Strategized across CRM channels (Push Notifications, WhatsApp, Email, SMS, Web Push).
• ● Executed growth strategies to improve the conversion funnel, drive revenue, and boost customer acquisitions.
• ● Reduced CAC from ₹1300 to ₹900 through CRM channels.
• ● Strategized and implemented personalized content marketing, increasing CTR from 1.2% to 2.7%.
• ● Collaborated with the tech team to plan and implement API event integrations for the PharmEasy app and CleverTap.
• Customer segmentation
• ● Analysed customer behavior and segmented them, accordingly, involved cohort analysis, burn calculation, ROI estimates, and
• planning monthly calendars for CRM channels and campaigns.
• ● Improved daily active users (DAU) by 25% through strategic planning and implementation of customer engagement programs.
• ● Identified the customer segments to promote Cross-selling products and improved the Average revenue per user (ARPU) from Rs.1800 to Rs.2200.

Oct 2021 – Sep 2023 · 1 yr 11 mos

• Branding
• High-Impact Branding Initiatives:
• ● Led the largest branding project from the business team, collaborating with Kaun Banega Crorepati (KBC), which increased "top of-mind awareness" by 40%.
• ● Played a major role in the celebrity endorsement ad (Aamir Khan) ideation, shooting, and production release.
• ● Involved in brainstorming branding campaigns for IPL seasons.
• GTM Strategy
• ● Strategized GTM strategy for releasing new product features like Express delivery.
• ● Planned the GTM strategy for Major sales campaigns and events.
• Data-Driven Decision Making:
• ● Did regular analysis of the business metrics like Average order value (AOV), revenue (GMV sales), Active customer mix,
• fulfillment rates, acquisition growth, burn, cohort analysis, CAC, and other major metrics and took major decisions based on
• these.
• ● Involved in making the wireframe for various data analysis points and coordinated with the data analytics team to plan the data
• dashboards.
• Product Management
• Customer-Centric Product Features:
• ● Collaborated with the Product team to introduce growth-focused features.
• ● Prepared product roadmaps and did extensive competitor benchmarking.
• ● Interfaced as POC from the business team to coordinate new product feature releases

Jan 2021 – Sep 2021 · 8 mos

Jan 2019 – Jan 2020 · 1 yr · Greater Bengaluru Area

Jan 2018 – Jan 2019 · 1 yr · Bengaluru Area, India

Jan 2018 – Jul 2018 · 6 mos · Greater Hyderabad Area

Jul 2017 – Jul 2017 · 0 mo · Greater Lucknow Area

• Under the guidance of Prof.Sameer Mathur (IIM), implemented various marketing strategies
• using the world class case studies from Harvard and international companies. Specialized the
• techniques to design the power point presentations for various case studies in marketing.
• Successfully completed the internship and got the appreciation from the mentor.