Lana Ivory 🦋 — Product Manager

👋🏻 Welcome! My name’s Lana and I'm a Product Marketing leader who specializes in turning complex tech into consumer-centric marketing initiatives Currently at Meta, I lead product marketing and growth initiatives to drive the next phase of consumer adoption for Meta AI glasses 😎 👩‍💻 Previously: AWS Developer Experience, Alexa Smart Home, and Amazon Fashion I'm passionate about bridging tech innovation with everyday users while leading programs 0 to 1 🚀 … and empowering female / Gen Z voices in the workplace. My expertise spans across: 📈 Integrated Marketing & GTM Strategy 🤝 Global Enterprise Partnerships & Co-Marketing Initiatives 🔄 Customer Journey Optimization & Conversion Strategy 💪🏼 B2B & B2C & B2Dev Marketing Strategy ☁️ Cloud, AI/AR, Smart Home, eCommerce, and Consumer Electronics verticals Outside of my 9-5… 💡 I love working with startups to bring new products to market, scale marketing strategies, and help optimize UX & CX Whether it’s refining positioning, crafting a GTM plan, dogfooding your product, or navigating the messy middle from 0 to 1, I’m your girl! Want to work together? 📧 hello@lanaivory.com ✨ Startup Advisory / Fractional CMO Services ✨ 1:1 or Group Coaching ✨ Partnership and Speaking Opportunities 📍LA // PHL (east coast girl at heart 🤍) —————— Work in progress… But 1% better everyday https://lanaivory.com https://github.com/lanaivory *Disclaimer: The opinions stated here are my own and not of my employer.

Stackforce AI infers this person is a Product Marketing Leader specializing in Consumer Electronics and Cloud Computing.

Location: Los Angeles, California, United States

Experience: 8 yrs 5 mos

Skills

Product Marketing
Growth Marketing
Gtm Strategy
B2b Marketing

Career Highlights

Expert in consumer-centric product marketing strategies.
Proven track record in driving growth for tech products.
Passionate advocate for female and Gen Z voices in the workplace.

Work Experience

Amazon Web Services (AWS)

Product Marketing Lead (GTM for AWS Builder Center), Developer Marketing and Experiences, Software (5 mos)

Amazon

Product Marketing Lead, Global Enterprise Partnerships, Hardware (Growth Marketing, Smart Home) (1 yr 4 mos)

Product Marketing Manager (Devices - Alexa) (9 mos)

Sr. Strategic Account Manager (Retail - Softlines) (6 mos)

Customer Success Manager (1 yr 8 mos)

Orangetheory Fitness

Sales And Marketing Associate (4 mos)

RippleMatch

Sales Development Program (1 yr 2 mos)

The TJX Companies, Inc.

Merchandising Buyer (Ladies Sportswear) (7 mos)

Kimberly-Clark

Brand Marketing Assistant — U by Kotex (9 mos)

Jasmin and Orchid Boutique

Social Media Marketing and Buyer Associate (3 mos)

Education

Bachelor of Science - BS at Penn State University

International Business at IES Abroad

Lana Ivory 🦋

Product Manager

Los Angeles, California, United States8 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in consumer-centric product marketing strategies.
Proven track record in driving growth for tech products.
Passionate advocate for female and Gen Z voices in the workplace.

Stackforce AI infers this person is a Product Marketing Leader specializing in Consumer Electronics and Cloud Computing.

Contact

Skills

Core Skills

Product MarketingGrowth MarketingGtm StrategyB2b Marketing

Other Skills

Consumer ElectronicsWearable TechnologyE-commerce OptimizationGlobal E-CommerceB2C e-commerceB2C MarketingCross-functional Team LeadershipCross-functional CollaborationsArtificial Intelligence (AI)Market ResearchAugmented Reality (AR)Amazon Web Services (AWS)Product DevelopmentProduct LaunchProduct Design

About

Experience

8 yrs 5 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 3 mos

Current Experience

Amazon web services (aws)

Product Marketing Lead (GTM for AWS Builder Center), Developer Marketing and Experiences, Software

Sep 2024 – Feb 2025 · 5 mos

Led product positioning and global GTM strategy for net-new AWS Builder Center helping to transform the cloud journey for end users ☁️
1P platform : builder.aws.com
Focused on GTM strategy, integrated marketing, and user acquisition

Amazon Web Services (AWS)B2B MarketingProduct DevelopmentArtificial Intelligence (AI)Product MarketingProduct Launch+7

Amazon

4 roles

Product Marketing Lead, Global Enterprise Partnerships, Hardware (Growth Marketing, Smart Home)

Promoted

May 2023 – Sep 2024 · 1 yr 4 mos

⚡️ Leading Alexa Smart Home’s Global Co-Marketing Program
Role responsibilities:
▪️ Managed full-cycle B2B 7-figure AdTech sales on the Amazon DSP with our Smart Home technology partners
▪️ Executed integrated global campaign strategies to reach Smart Home customers around the world (including: EU5, China, CA, MX)
▪️ Drove revenue, results, and future opportunities for Alexa and our partners
▪️ Cultivated partnerships and meaningful relationships along the way 🤝

Customer InsightGrowth MarketingConsumer ElectronicsB2B Marketing

Product Marketing Manager (Devices - Alexa)

Aug 2022 – May 2023 · 9 mos

AnalyticsCampaignsProduct DevelopmentStrategic ThinkingRelationship BuildingDigital Media+11

Sr. Strategic Account Manager (Retail - Softlines)

Jan 2022 – Jul 2022 · 6 mos

▪ Managed Softlines vendors enrolled in Strategic Account Services [SAS] driving $XXXM in revenue for 2021
▪ Led the creation of a net-new job family at Amazon (Vendor Specialists) by leveraging offshore talent to alleviate bandwidth and streamline vendor requests — now utilized by all managed brands on Amazon
▪ Scale and facilitate trainings to North America and Canada for the Softlines weekly automated reporting tool expanding use from~50 AMs to over 400 AMs in all of SAS-- effectively saving internal stakeholders > 3 hrs of weekly reporting
▪ Identify key business opportunities while consistently working and influencing executive level stakeholders, analyzing market trends with SQL queries/Tableau, creating plans for operational improvements, and ensuring highest CX on the Amazon platform
▪ Work backwards from internal needs to reduce repetitive processes and partner with internal tech teams to automate these processes while improving AM bandwidth and Selling Partner satisfaction
▪ Successfully ran 5 “Peak Period” promotional deals throughout tenure resulting in over $2M in Deal Revenue
▪ Constantly maintained 100% Vendor satisfaction throughout entire tenure at Amazon which is obtained by quarterly vendor experience surveys
▪ Monitor entire product life cycle on A.com including initial product launches, on-site CX, on-site merchandising, supply chain, forecasting, promotions/deals, financial analysis, marketing, etc

Customer Success Manager

May 2020 – Jan 2022 · 1 yr 8 mos

Strategic Customer Success Services Division
Business Analytics and Strategic Management for Amazon Fashion’s Tier 1 Vendors (Apparel Category)
& Confidential Projects

Orangetheory fitness

Sales And Marketing Associate

Dec 2019 – Apr 2020 · 4 mos

Ripplematch

Sales Development Program

Jan 2019 – Mar 2020 · 1 yr 2 mos

The tjx companies, inc.

Merchandising Buyer (Ladies Sportswear)

Jan 2018 – Aug 2018 · 7 mos · Framingham, MA

Analyzed weekly sales reports and trends developing strategies to maximize sales for Ladies Best Brands department for a Fortune 100 company
Interpreted prior sales data and inventory along with competitors’ current merchandise to successfully negotiate with vendors in turn creating a comparative advantage for TJX
Built relationships with buyers and multimillion dollar vendors to coordinate merchandising initiatives to over 1,200+ stores
Developed and presented new merchandising opportunity for Ladies’ Sportswear based off of market and department needs, past financial reports, and sales trends
Presented final project to senior executives on perspective initiatives to expand plus size department