Laraine Zyreen Marcelo, MPM, CSSGB-T

CEO

Metro Manila15 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led 3,000+ consulting projects globally.
  • Achieved 160% profitability in hypergrowth strategies.
  • Delivered 3,500+ training days across diverse industries.
Stackforce AI infers this person is a Learning and Development expert with a strong focus on organizational growth and talent management.

Contact

Skills

Core Skills

E-learning DevelopmentSalesFinancial StrategyP&l ManagementTalent ManagementBusiness StrategyRevenue & Profit GrowthStrategic LeadershipCustomer SatisfactionCareer Transition ServicesL&d Strategy

Other Skills

Business DevelopmentBlended LearningTraining & DevelopmentConsultingMobile App DevelopmentLearning & Development SolutionsOperational ExcellenceGrowth StrategiesLeadershipTraining Program DevelopmentChange ManagementCareer Development CoachingCareer CounselingOperations ManagementManaging the Learning Function

About

Strategic and people-first L&D/ Talent Management executive with 10+ years of experience leading 3,000+ consulting projects, delivering 3,500+ training days, and scaling organizational learning across the Philippines and global markets. Dual-focused leader in operations and commercial strategy — fusing performance, people development, and profitability. Proven track record in growing companies, building cultures, and transforming subject matter expertise into scalable learning systems. Trusted by global industry leaders across 22 industries, including: Shared Services, Fintech, Insurance, BPO, Banking, Food & Beverage, Hotel, Energy, Healthcare, Pharmaceuticals, Airlines, Logistics, Real Estate, and more. CORE EXPERTISE Organizational Leadership & Talent Development Strategic Operations & P&L Management Digital & Blended Learning Design (Virtual, eLearning, Experiential) Client Partnership & Stakeholder Engagement Scalable L&D Architecture Culture Building & Change Leadership Customer Centricity Tech-Driven, AI-Driven Learning Transformation Let's connect! Email me at larainezyreen@gmail.com

Experience

15 yrs
Total Experience
3 yrs
Average Tenure
8 yrs 6 mos
Current Experience

Ljmb training

10 roles

Chief Learning Officer and Head of Sales

Promoted

Jan 2025Present · 1 yr 4 mos

E-Learning DevelopmentSalesBusiness DevelopmentBlended LearningTraining & DevelopmentConsulting

Chief Operating Officer

Jun 2023Jan 2025 · 1 yr 7 mos

  • Revenue and Profit Growth: Attained 100-120% annual revenue targets, 25% net profit, and 20% year-on-year revenue growth through strategic P&L management.
  • Project Management: Standardized project management processes tailored to the training-consulting industry, ensuring 95% consistency, efficiency, and high-quality outcomes.
  • Resource Optimization: Improved project delivery times by 15% and reduced operational costs by 10% year-on-year.
  • Client Satisfaction: Implemented comprehensive training programs, achieving an average 3.8/4.0 CSAT score and a 9/10 NPS score.
  • Continuous Improvement: Introduced feedback loops and quality assurance processes, leading to 60-70% repeat business annually.
  • Technology Integration: Leveraged advanced digital tools to enhance training delivery, project tracking, and client communication, resulting in a 40% increase in operational efficiency.
  • Client Relationship Management: Maintained close client collaboration, ensuring tailored solutions and project alignment, contributing to a 60-70% client retention rate and 30-40% new clients with a 20% conversion rate to repeat clients.
  • Team Development: Coached and mentored a multidisciplinary team, improving performance and project outcomes by 20% year-on year.
  • Data-Driven Decisions: Used data analytics to monitor project performance and implement strategic adjustments, achieving a 95% project success rate.
Revenue & Profit GrowthBusiness DevelopmentStrategic LeadershipLearning & Development SolutionsOperational ExcellenceGrowth Strategies+2

Executive Board Member

Apr 2021Present · 5 yrs 1 mo

  • I'm responsible for building, developing, managing talents and the overall business of the company — directly accountable on the business’ hypergrowth strategies and P&L. One of the drivers of 160% profitability achievement last 2021.
Talent ManagementBusiness Strategy

Chief Financial Officer

Promoted

Jul 2020Present · 5 yrs 10 mos

  • 🏆 Directly responsible for the financial strategies and P&L of the company.
  • 🏆 Leads the modelling, planning, and execution of all financial processes.
  • 🏆 Drove and implemented financial strategies which saved the company from cash exhaustion last 2020 and increased its quick ratio to 300% in just 2 months.
  • 🏆 Responsible for the firm’s Php 4M cash savings and 30-40% soft savings.
  • 🏆 Created a mobile app: Official Receipt Generator.
  • 🏆 Manages 1 internal and 4 external team members.
Financial StrategyP&L Management

Podcast Producer | #TheHELLOWorldPodcast

Jun 2020Jan 2023 · 2 yrs 7 mos

Head of Digital Learning

Mar 2020Jan 2023 · 2 yrs 10 mos

  • Lead the way in transforming LJMB Consulting into a digital training company, now called LJMB Online. Built from the ground up its new services, digital tools and processes — Virtual Classes, Blended Learning, Webinars and eLearning. Have implemented a total of 519 virtual classes and 50+ eLearning courses from April 2020 to December 2021.

Head of Marketing and Creative

Jan 2020Jan 2023 · 3 yrs

  • The person who brought LJMB Online Products & Services to your awareness.
  • 🏆 Directly responsible for all marketing, communications and design strategies, as well as overall branding and image.
  • 🏆 Generated Php 10M worth of leads in less than a year.
  • 🏆 Drove value-add marketing initiatives resulting to 50-70% follower/ subscriber growth in a year.
  • 🏆 Producer of The HELLO World Podcast. Launched 29 episodes, reaching 1.5k+ listeners from 22 countries.
  • 🏆 Designed and developed the firm’s websites: www.ljmb-consulting.com and www.ljmb.online.

Head of Human Resources (Culture & Talent)

Jan 2020Jan 2023 · 3 yrs

  • 🏆 Directly responsible for all HR strategies and end-to-end employee life cycle.
  • 🏆 Leads the modelling, planning, and execution of all HR processes.
  • 🏆 Developed and launched the following: Employee Onboarding eLearning Course; Online Recruitment Platform; Employee Handbook; End-to-end Recruitment Book; Company & Culture Book; Policies & Procedures Book; CSR projects -- UgnayBuhay, Home for the Aged, etc.
  • 🏆 Successfully hired and onboarded 20 employees. Managed a team of 3 Officers/ Managers.

Head of Training And Development

Promoted

Nov 2017Dec 2020 · 3 yrs 1 mo

  • I have designed, developed, managed and implemented an estimate of 1200+ days of soft-skills training and team building programs with a range of 10 to 600+ participants for different client organizations (industry leaders, large to small-medium, global/ local organizations) from 22+ different industries (BPO, Banking, Insurance, IT, Finance, Retail, etc.) across 15 countries. One of the core team members who brought a total business generated of Php 250+- Million since 2015.
  • Other achievements:
  • Managed a team of consultants/ trainers.
  • Designed and developed the: Training/ Session Slides Standards, End-to-End High Impact Session Slides Course, Escape Room Activity (Customized and built from scratch for 110+ Executives of Inspiro, 100+ Executives of Philam AIA, 30+ leaders from Ayala Corp, etc), End-to-end Customer Experience Manual for an insurance industry leader client, Train-the-trainer Manuals, 20+ New and Customized Activities, 300+ Course Manuals, 300+ Session/ Workshop Slides.

Training Officer

Sep 2015Jun 2017 · 1 yr 9 mos · Makati, National Capital Region, Philippines · On-site

  • Joined as a Consulting Associate, promoted rapidly to Consulting Officer, leading
  • the curriculum design and development (instructional design) and project
  • management area of the company. Was part of the 4-man core team delivering an
  • average of 30 training days per month.
  • Part of the 4-man core team responsible for the customer service transformation of
  • 30 contact center branches of a leading insurance company.
  • Contributions:
  • Designed and developed customer service handbook and training programs.
  • Managed execution of training programs nationwide.
  • Part of the 5-man core team (as instructional designer, project manager and
  • account manager) who delivered 303 training days to 46 organizations which
  • brought P5-million profit growth in 2016 and 50:50 revenue mix in Q2 2017.
  • Designed and developed 100+ soft skills/ team building programs for 46 clients in
  • 2016 (e.g. presentation, leadership, customer service/ sales).
  • Designed and developed the company website from the ground up and other
  • brand collateral.
Career Transition ServicesChange ManagementCareer Development CoachingCareer Counseling

Lhh

Career Transition Services Officer

Jun 2017Nov 2017 · 5 mos · Makati, National Capital Region, Philippines · On-site

  • Managed all learning sessions, 16 consultants and over 100 candidates under the
  • Career Transition Program.
  • Partnered with and helped client companies in mobilizing its workforce by connecting them to new talents and by supporting its outplaced employees transition into new careers 50% faster via LHH’s Career Transition Program.

Q2 hr solutions

Recruiter

May 2015Sep 2015 · 4 mos · Makati City, PH

  • Hired 200+ high-quality candidates. Fast-tracked the candidate information tracking and hiring process by 50% through introducing, designing and developing an automated excel system.
L&D StrategyOperations ManagementManaging the Learning FunctionTraining DeliveryTraining Program Development

Kalibrr

Brand Ambassador

Mar 2015May 2015 · 2 mos · Makati City, PH

  • Organized marketing/ PR events.

Integreon

Compensation & Benefits

May 2014Jun 2014 · 1 mo · Makati City, PH

  • Tracked, audited and processed 500+ client/ employee information and billing records in the ERP system. Conducted new-hire orientations.
GraphicsClient Services

Asia premier one source inc.

Human Resources

Apr 2014May 2014 · 1 mo · Makati City, PH

  • Helped the Recruitment Team in the end-to-end recruitment process. Initiated strategic sourcing initiatives to management. Conducted new-hire orientations.

Stream global services

Recruitment

Apr 2013May 2013 · 1 mo · Makati City, PH

  • Maintained the smooth flow of the recruitment process for fasttrack applications and positive candidate feedback. Trained four (4) interns.

Upwork

Freelance Graphic Designer

Jan 2011Jan 2015 · 4 yrs · Philippines

  • Designed artworks for marketing/ PR events and other special occasions.

Education

Polytechnic University of the Philippines

Bachelor of Science in Business Administration major in Human Resource Development Management

Jan 2011Jan 2015

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