Lazar Jaric

Product Manager

Cracow, Poland17 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led creative teams for high-value marketing pursuits.
Engineered a successful confectionary brand from scratch.
Managed marketing strategies for projects over $50M.

Stackforce AI infers this person is a Marketing and Business Development expert in the FMCG sector.

Contact

Skills

Core Skills

Marketing ManagementProject ManagementMarketing CommunicationsMarketing StrategyBusiness DevelopmentBrand Management

Other Skills

AdvertisingAnalysisAnalytical SkillsB2B MarketingBrand AwarenessBrand CommunicationBranding & IdentityBudget MonitoringBudgetingBudgetsBusiness PlanningBusiness StrategyCommunicationCompetitive AnalysisCustomer Insight

About

My career started out in Serbian FMCG company, BAMBI AD. As a Financial Controller. Gradually, I utilized combined knowledge of marketing and finance to move towards Project Management. Currently leading creative teams within MACS Capgemini in Poland.

Experience

17 yrs 1 mo

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 9 mos

Current Experience

Capgemini

2 roles

Creative Project Manager | Pursuit Marketing Lead

Promoted

Mar 2024 – Present · 2 yrs 3 mos · Cracow, Małopolskie, Poland · Hybrid

A project management role, involved within two towers (Pursuits and ABM). Responsible for creative process, design, and full high-value pursuit/tender organization.
supporting global and local teams across Capgemini in terms of overall marketing strategy, and relationship/communication approach
end-to-end development of social media campaigns, personalized branding, and industry awareness campaigns (LinkedIn & YouTube)
responsible for development and promotion of new tools/platforms to be advertized across the organization
end-to-end support on marketing strategy, approach, and management of internal teams (design | motion | digital | content)
responsible in safekeeping the Capgemini brand guidelines, brand recognition, and communication internally and externally
Results:
Introduced new product offering within MACS (LinkedIn) and improved pursuit SM product offering
Managed end-to-end communications for pursuits/tenders with average project value over $50M
Built successful relationship and long-term partnerships across key Capgemini Business Units

Marketing CommunicationsBranding & IdentityBrand AwarenessMarketing ManagementSocial Media MarketingSocial Media Communications+1

Pursuit Marketing & ABM Lead

Sep 2022 – Mar 2024 · 1 yr 6 mos · Cracow, Małopolskie, Poland · Hybrid

Managing end-to-end project marketing communication and strategic approach processes for clients
Managing both Account-based-marketing (ABM) and pursuit marketing in-house projects
Supporting global and regional sales teams in developing content, branding, strategy, materials for bids, and all other sales-related activities
Managing and leading internal creative teams to deliver a full range of sales and marketing materials for internal and external clients (including design, motion design, content creation, and social media teams)
Responsible for project execution, intake, and client sign-off (reporting | budgeting | strategy & approach)
Development of various marketing assets (motion production, visual identity, client retention)

Marketing StrategyStrategic PlanningBusiness DevelopmentSocial Media MarketingProject Management

Tm magisto

Director of Marketing and Business Development

Oct 2020 – Sep 2022 · 1 yr 11 mos · Kyiv, Kyiv City, Ukraine

Complete engineering of new confectionary brand which included new brand book and marketing guidelines. During the period of 5 months, created a team of marketing specialists, new digital channel communication strategy, as well as video production team.
Was responsible for complete inventory and production plan/control system from the base as to accommodate increasingly challenging market demands and changing sales environment.
Responsible for Marketing campaign & strategy creation
Creator of Magisto brand
Reengineering of product portfolio and recipe improvement
Lead ERP inventory system application
Created sales control processes
Marketing communication channel engineering
R&D Department development
Results:
Signed contracts with 5 largest KA (Silpo, ATB, Varus, Novus, Eko Market)
Increased sales in West Europe region through thorough and effective marketing/design communication
Decreased COGS and inventory-related expenses through top-notchinventory control (ERP) system
Increased brand awareness of the product and reworked the PR communication

Sales & Marketing LeadershipBusiness DevelopmentB2B MarketingBrand CommunicationStrategic PartnershipsMarketing Strategy

Sweet arte

Marketing & Development Director

Sep 2019 – Oct 2020 · 1 yr 1 mo · Kyiv Metropolitan Area

Responsible for Budgeting & Control Department
Marketing and Trade Marketing Communication within Ukraine
Export contact person and negotiator regarding pricing, contracts, and daily sales issues
Created a budget processing with the company
Responsible for the adequate communication between production and sales teams
Improved document processing and overall response time of the company
Created inventory and sales control systems
Revised portfolio of the company, delisting SKU that were not providing effective sales figures

Freelance, self-employed

Blockchain Analyst and Writer

Jul 2017 – Oct 2019 · 2 yrs 3 mos · Kiev, Ukraine

cryptocurrency analysis
ICO review and scam radar detection
mining and cloud mining expert
blog, eBook writer

Freelance

Freelance Financial and Business Analyst & Controller

Aug 2016 – Oct 2019 · 3 yrs 2 mos

Working on projects and part time basis for small enterprise clients, in terms of financial and business support and analysis.
Portfolio of services mainly involve financial statement configuration and analysis, as well business plans creation. Budgeting and forecasting supporting role in terms of market, prices, COGS and Overhead expense allocation and comparison with historical and current results.
Additionally, giving accounting services for European based entrepreneurs and small businesses.

Bambi

2 roles

Financial Controller

Sep 2015 – Aug 2016 · 11 mos · Belgrade, Serbia

Actively engaged in monthly report packages for top management
Preparation and analysis of monthly Marketing/Sales budgets and costs
Analysis of profitability and costs of new products/projects
Cost reduction and analysis of current portfolio
Company budget preparation and data analysis
Comparison between Budget, current results and previous years in terms of company sales and expenses
Control of financial operations, law implications and improvement of reporting/budgeting processes
Rolling “Year-to-go” forecasts in both sales and expenses on company level
Advisory role for all departments – mainly Sales, Marketing and Production departments
Ad Hoc analysis for top and middle management
SKU product mix and profitability analysis

Marketing Controller

Oct 2011 – Sep 2015 · 3 yrs 11 mos · Belgrade, Serbia

DME, Sales and COGS controlling and reporting (monthly and yearly) for top management
Advisory role for all departments - mainly Marketing, Sales and Production departments
Company level budgeting and control of overall expenses and revenues - PL
“Year-to-go” forecasting
Development and financial analysis of new products and projects
Ad Hoc analysis for top and middle management
Daily Sales analysis on company level
SKU profitability analysis (Contribution Margin, Gross Profit, EBITDA)