Aug 2022 – May 2023 · 9 mos

• Pivoted from Defy to RoverX.
• Bringing NFTs to your mobile with RoverX - the NFT super app.
• Clarification: The company pivoted twice and during my tenure here I have built 3 products with the same team.

Sep 2021 – Nov 2022 · 1 yr 2 mos

• Pivoted from Walrus to Defy
• Built Defy from scratch in 2 months and led the marketing efforts to scale it to 200K+ users within 6 months of operations
• Led 14-person team across design, tech and CS team from product conception through launch and further iterations
• Developed the product definition, vision and strategy by doing thorough competition analysis, user and market research
• Spearheaded growth initiatives like influencer marketing, digital marketing, brand partnerships with CRED, Rapido, Hotstar, etc
• Crafted a new product category “Baskets” for making it easy for newcomers to invest in crypto assets and scaled it to $5M AUM
• Identified a problem across platforms & took the initiative to integrate with multiple payment gateways for better user experience
• Managed full recruitment cycle and strengthened the product and design team from 2 to 8 members

May 2021 – Dec 2021 · 7 mos

• Worked directly with co-founder to define and execute the product roadmap & strategy and scale it from 100K to 800K+ users
• Grew all metrics like GTV, DAU, MAU, etc by 30x in 3 months by building and strategically executing the product roadmap
• Transformed onboarding funnel to increase the conversion rate from 65% to 85% by redesigning the entire sign-up experience
• Took rewards program from concept-to-launch, closely worked with the design team to build a great UI/UX and with the tech team to solve technical issues for easy implementation; scaled it to more than 100K+ hits/day and 10K+ DAU
• Created a referral program for product-led growth which helped acquired 75K+ new users and accounted for 25% of daily sign-ups
• Improved the activation rate by 5X and month-on-month retention by 10% over a period of 4 months by leveraging data analytics
• Designed an easy sign-up process and managed complete end-to-end operations for Walrus card which was bought by 30K+ users

Jul 2020 – Apr 2021 · 9 mos

Apr 2020 – May 2020 · 1 mo

Apr 2020 – May 2020 · 1 mo

May 2019 – Jul 2019 · 2 mos · Mumbai, Maharashtra, India

• Developed Business intelligence (BI) solutions required for analytics and reporting of the business done in insurance domain
• Built a business quality scorecard to report and analyze zone, channel and region level business of the firm using Tableau
• Automated and streamlined the process to capture data from the Oracle server using SQL, saving 4 man-hours a day
• Designed complex algorithms and reported detailed data analysis for 8 quality check metrics in the insurance industry
• Performed in-depth examination of source systems using MS Excel to examine the quality of the outcomes of the report

Jan 2019 – Nov 2019 · 10 mos

• Awarded research consultant position by demonstrating outstanding performance in IIT Bombay Aplhathon’18
• Identified alpha signal and building stock movement predictor by researching financial literature and diverse datasets

May 2018 – Jul 2018 · 2 mos · Mumbai Area, India

• Optimized digital marketing platforms by analysing traffic sources and behaviour after a thorough literature study and developed informative content and advertising campaigns for a premium brand of hair and skin care products
• Administered and enhanced the brand content on Amazon Seller central leading to a 2-fold increase in conversions
• Created advertising campaigns on Google, Amazon and associated networks using Google Ad words editor and optimized running campaigns by regular traffic analysis through Google analytics and Amazon marketing services
• Successfully implemented influencer marketing to increase the reach of social media handles by 20%