Lorenz Löbermann

CEO

Augsburg, Bavaria, Germany26 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in brand strategy and management.
  • Proven track record in user-centered innovation.
  • Strong leadership in multidisciplinary team environments.
Stackforce AI infers this person is a Brand Strategy and Marketing expert with a focus on B2B communications.

Contact

LinkedIn

Skills

Core Skills

Strategy ImplementationUser-centered Innovation & StrategyBrand MarketingProject ManagementStrategic CommunicationCreative Direction

Other Skills

Internal CommunicationPositioningInternationales MarketingStrategic InitiativesNachhaltigkeitVisual Language Development & Brand AlignmentEnd-to-End Experience DesignStrategic ThinkingDesign and execute strategyStakeholder-ManagementDesigning and communicating winning strategiesChange ManagementProduct & Solution Design RealizationMarkenDesign Leadership & Multidisciplinary Team Management

Experience

26 yrs 4 mos
Total Experience
8 yrs
Average Tenure
10 yrs
Current Experience

Kuka

3 roles

Global Lead Corporate Brand Management - KUKA Group

Promoted

Jul 2025 – Present · 10 mos

Strategy ImplementationInternal CommunicationUser-Centered Innovation & StrategyPositioningInternationales MarketingStrategic Initiatives+12

Head of Corporate Brands and Sponsoring

Promoted

Apr 2017 – Oct 2025 · 8 yrs 6 mos

Strategy ImplementationInternal CommunicationUser-Centered Innovation & StrategyBrand MarketingAnalytische FähigkeitenPositioning+38

Brand Manager

Apr 2016 – Mar 2017 · 11 mos

  • Brand Management, Corporate Design, Corporate Identity
Brand MarketingAnalytische FähigkeitenPositioningCustomer InsightMarkenbildung und IdentitätMotion Graphics+26

Agco gmbh / fendt

Fendt Branding & Corporate Design, Marketing Customer Communication

Jan 2012 – Mar 2016 · 4 yrs 2 mos · Marktoberdorf

Strategy ImplementationBrand MarketingAnalytische FähigkeitenPositioningCustomer InsightMarkenbildung und Identität+26

Hochschule augsburg

Lehrauftrag

Oct 2011 – Jul 2022 · 10 yrs 9 mos · Augsburg und Umgebung, Deutschland

  • Masterstudiengänge
  • Marketing / Vertrieb / Medien (M.A.)
  • Marketing-Management Digital (M.A.)
User-Centered Innovation & StrategyAnalytische FähigkeitenPositioningMarkenbildung und IdentitätInternationales MarketingIntellektuelle Neugier+17

Liquid agentur für gestaltung

Art Director

Mar 2003 – Dec 2011 · 8 yrs 9 mos · Augsburg und Umgebung, Deutschland

Brand MarketingPositioningMarkenbildung und IdentitätMotion GraphicsBusiness-to-Business (B2B)Konzeptentwicklung+18

Hartmann und hartmann gmbh

Art Director

Aug 2000 – Feb 2003 · 2 yrs 6 mos · Augsburg und Umgebung, Deutschland

  • Industriedesign und Werbeagentur
PositioningMarkenbildung und IdentitätBusiness-to-Business (B2B)KonzeptentwicklungProject ManagementVisual Language Development & Brand Alignment+9

: elementare kommunikation

Autor

Jan 2000 – Dec 2011 · 11 yrs 11 mos · Augsburg und Umgebung, Deutschland

  • »Bücher sind Liebespartner in Wartestellung«
  • Gestaltung, Druck und Bindung
  • Verlag: Niggli, Sulgen, (CH)
  • ISBN-10: 3721204921
  • ISBN-13: 978-3721204926
  • http://www.amazon.de/B%C3%BCcher-sind-Liebespartner-Wartestellung-Gestaltung/dp/3721204921
Markenbildung und IdentitätIntellektuelle NeugierLiebe zum DetailCreative DirectionStyle Guides

Education

Düsseldorf University of Applied Sciences

Diplom-Kommunikationsdesigner (FH)

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