Sep 2025 – Present · 9 mos

Sep 2023 – Sep 2025 · 2 yrs · London, England, United Kingdom

Sep 2019 – Jul 2020 · 10 mos

• As Product Marketing Manager at Bazaarvoice, my role focused on the retail buyer persona, ensuring up-to-date messaging, positioning and content using internal and external research and data to inform decision making.
• In partnership with cross-functional teams supporting retail acquisition and retention, I developed field ready messaging, assets and training materials to demonstrate the value of the full Bazaarvoice suite of solutions and services to retail clients.
• In addition, in 2020 I led the GTM process for a new Ratings & Reviews solution for international retail markets including pricing validation, asset development and pre-launch readiness across internal teams.

May 2018 – Aug 2019 · 1 yr 3 mos

• As Product Marketing Manager (EMEA) I worked in partnership with EMEA leadership, global Product Marketing and Product Management teams to develop the localisation strategy for product and service offerings in the EMEA market.
• My responsibilities included:
• Identifying, building and executing local sales enablement initiatives in partnership with Sales Enablement and Sales leadership relating to product updates, sales best practice, competitive positioning and objection handling
• Sharing subject matter expertise with customers by presenting the Bazaarvoice product roadmap, developing thought leadership and pitching pilot opportunities to high fit customers.
• Data analysis to inform competitive strategy and collateral for local EMEA competitors.

Jul 2017 – Apr 2018 · 9 mos

• I worked with the global Learning & Performance team to align training and development initiatives with company objectives, applying a blended learning approach to ensure a positive and impactful learning experience for field teams.
• Key projects include:
• Q1 2018: Adaptation of role based certification for Solutions Consulting team.
• Q1 2018: Managing content creation for breakout sessions at annual sales kick off including development of job aids, pre-work and e-Learning courses and tailored product presentation materials.
• Q4 2017: Program management for global Sales certification project including identification of learning objectives, design of curriculum, testing matrices and ongoing knowledge checks.
• Q3 / Q4 2017: Owner of 6 month sales onboarding curriculum and measurement framework to track new hire time to productivity

Jun 2015 – Jul 2017 · 2 yrs 1 mo

• My role as Solutions Consultant at Sprinklr involved partnering with our UK and European sales teams to provide consultation about Sprinklr’s product and use cases.
• This required strong communication skills, a combination of technical expertise and strategic thinking to creatively present solutions to our prospects.
• Using established sales best practice, I supported Sprinklr's sales team and our customers to uncover needs, business challenges and pain points to develop a tailored solution that resulted in positive business outcomes, reduced risk, increased efficiency and added business value.
• This approach included responding to RFPs, running bespoke demonstrations of our platform, supporting hands on workshop with stakeholders and liaison with decision makers throughout the customer's organisation.

Oct 2014 – Jun 2015 · 8 mos

• Senior Account Manager with the Digital team at Edelman. Responsibilities include strategic planning and execution of cross-platform campaigns for FMCG clients as well as influencer management, creation of digital assets and global market coordination.

May 2013 – Oct 2014 · 1 yr 5 mos

• Account Manager with the Digital team at Edelman. Responsibilities include planning and execution of cross-platform campaigns for FMCG clients as well as influencer management, creation of digital assets and global market coordination.

Apr 2012 – Feb 2013 · 10 mos · Subiaco, Perth, WA

• Communications Officer in the Digital Team at iiNet, Australia's second largest DSL Internet Service Provider (ISP).
• As editor of the widely read iiNet blog I was responsible for growing readership and developing relevant content.
• I was also responsible for community management on iiNet's social channels, driving growth and engagement across Twitter and Facebook through creative social media campaigns.

May 2011 – Feb 2012 · 9 mos · Kingston upon Thames, United Kingdom

• Following the merger between EML and Wildfire PR to form EML Wildfire, I worked on high impact international PR campaigns as well as supporting new business development and line managing junior staff.

Jan 2011 – May 2011 · 4 mos

• Account manager for a diverse portfolio of international B2B tech clients.
• Responsibilities included product launches, thought leadership campaigns, exhibition support and managing an international agency network across Europe and Asia.

Sep 2010 – Jan 2011 · 4 mos

• EML is an independently owned PR agency with a proven track record of enhancing the reputations of leading international names in the technology industry. It has implemented numerous successful campaigns across the UK, Europe, the United States and Asia and its measurable, sustained results have earned EML a reputation as a leader in its field.
• From media relations, international event management to communications advice and guidance on strategy and positioning, EML offers a fully integrated service that delivers results not just promises.

Aug 2009 – Aug 2010 · 1 yr · Dublin, Ireland

• Day-to-day management of accounts across consumer, corporate and technology, fashion, healthcare and lifestyle PR.
• I was also involved with team management, delegating tasks and supervising junior staff and interns.

Aug 2007 – Aug 2009 · 2 yrs · Dublin, Ireland

• Managed accounts across consumer, corporate and technology, fashion, healthcare and lifestyle PR.