Nov 2019 – Apr 2022 · 2 yrs 5 mos

• Accountable for the development, management, execution, and measurement of marketing/branding strategies-- including product positioning, social media, website messaging and design, digital advertising, creative campaign concepts, content creation and budgeting
• Owned reporting of all funnel metrics, database growth, qualified leads, pipeline and bookings
• Determined marketing spend and distribution across channels based on reporting, data analysis (monthly, quarterly and annual planning by market segment)
• Generated 110% number of qualified leads to goal, quarterly average
• Managed team of marketing operations, graphic designers, copywriters, email specialists
• Implemented automation, reducing time-to-first-sales-activity on new leads from 2.5 days to 15 minutes
• Planned and facilitated demand gen reviews with VP Sales and CEO, CRO
• Developed scripts, messaging and follow-up strategies for sales development team to maximize engagement after events, webinars, major campaign deployments
• Planned overall marketing program scheduling, budgeting and forecasting
• Organized, planned and and facilitated weekly alignment meetings with field sales reps and bi-weekly reviews with sales and product leadership teams
• Assisted external partner relationships, deal registration and lead assignment

Apr 2019 – Nov 2019 · 7 mos

• Developed overall marketing strategy, channel mix and creative campaign themes
• Created and implemented core messaging, campaign project plans, delegated tasks to team members and contractors as necessary
• Managed creative direction of new assets, content, digital ads
• Planned and facilitated weekly synch meetings with sales development team and sales leadership
• Designed and managed campaign calendar with mix of all marketing channels (email, digital, social, event promotion, content syndication, direct mail)

Jun 2017 – Apr 2019 · 1 yr 10 mos · Tempe, Arizona

• Project management (Budget, planning, timeline, task assignment and follow-up, success measurement, risk assessment)
• ABM campaign design, management, measurement
• Multi-channel campaigns including email, direct mail, digital advertising, social media, sales outreach
• Creative direction for all marketing assets (whitepapers, eBooks, direct mail packaging and inserts, email copy and images, social media, blog posts, info-graphics, video scripting and production, animation, product training materials, sales collateral, landing pages, digital and display ads)
• Product and brand positioning
• Marketing/project management tools: Marketo, Salesforce, Brightfunnel, Demandbase, Trello, Smartsheets, ProProfs, Google Docs, team chat platforms
• Vetted, selected and managed relationships with PR agencies, video/graphic design vendors, media buying agencies, sponsorships, marketing agencies

Jul 2015 – Jun 2017 · 1 yr 11 mos

• Developed and managed product launch plan and timeline, PR, communications and training for new marketplace “app store”
• Collaborated with development, design, usability engineers, partners to develop and test new software features
• Conducted market research surveys before and after launch to ensure user satisfaction and make ongoing functional improvements to platform
• Created sales enablement and product marketing materials for field sales to promote new platform
• Developed and managed social media, web content, and print marketing strategy
• Designed and built email marketing automation strategy
• Scripted/hosted webinars, conference speaking engagements and wrote online tutorials for partners and channel marketing training
• “CEO Award” winner for successful launch and management of new platform

Feb 2014 – Jul 2015 · 1 yr 5 mos

• 110% to goal for client retention, NPS, account management
• 200+ consulting clients
• President’s Club winner
• Email campaign design, setup, testing, and deployment
• Customer Retention rate: 97.25; Avg for department: 88%
• Marketing automation and implementation
• Marketing strategy, email marketing strategy, digital marketing strategy
• Designed and implemented new methods for lead capture, e-commerce, marketing automation, prospect nurture, sales pipeline, sales conversion, reporting, scheduling, API integrations

Mar 2014 – Jan 2017 · 2 yrs 10 mos · Scottsdale, AZ

• Marketing strategy and implementation
• Content writing, social media management, lead management
• Sales pipeline creation and automation
• Prospect nurture, abandoned shopping cart recovery, customer nurture, upsell automation
• eCommerce setup, reporting, analysis
• Consumer feedback and testing
• Pricing, product placement, and brand development
• Inventory, packaging, fulfillment

Jul 2009 – Feb 2014 · 4 yrs 7 mos · Scottsdale, AZ

• SEO, PPC, and content marketing
• Lead nurture and conversion
• Digital marketing strategy
• Operations and process improvement
• Project management
• Standardization of customer experience
• Objection handing scripting and training for consultants
• Call metrics, call disposition and tracking

Jan 2005 – Jan 2009 · 4 yrs · Cleveland/Akron, Ohio Area

• Conducted needs analysis and performed home tours and cost-estimates with prospects
• Developed and implemented sales and marketing strategy for high-end, luxury homes
• Drafted and presented purchase agreements, change orders and loan documents
• Initiated prospecting and marketing campaigns to attract new customers, including social, printed advertising, events, direct mail and email
• Demonstrated model home and home sites to customers