Mar 2022 – Jul 2022 · 4 mos · Melbourne, Victoria, Australia

Sep 2020 – Apr 2022 · 1 yr 7 mos · Melbourne, Victoria, Australia

• Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Linktree is the identity layer of the internet, allowing users to curate a singular destination housing what’s most important to them, in real time.
• With a user base of 14M+, Linktree helps brands, influencers, small businesses, activists and everyday creators carve out their place and reach their full potential online. The world’s biggest influencers and creators from Selena Gomez to Pharrell Williams, as well as big brands like HBO and Facebook are using Linktree to connect their followers to their entire online ecosystem.
• The platform averages 30,000 daily sign ups and has over half a billion visits to Linktrees each month. In the past 12 months, Linktree has gained phenomenal momentum growing its user base by 3x with no signs of slowing down.

Dec 2019 – Sep 2020 · 9 mos

• Virgin Pulse is a corporate health and wellbeing organisation that works with businesses all over the world to improve the health and performance of their employees.
• In addition to my previous role, I absorbed the B2B Marketing Role for APAC which exists to generate awareness and demand for Virgin Pulse products in this region. Reporting to the International Marketing Director and working closely with both sales teams (Asia & ANZ), I work to fill the funnel with a high volume of quality leads.
• How I succeed in my role:
• Multi-channel demand generation campaigns
• Leveraging our partnership network
• Account based marketing
• Thought leadership events & webinars
• Localisation of existing/creating new content
• Uncovering new brand awareness opportunities
• Data collection & analysis

Sep 2018 – Sep 2020 · 2 yrs

• The International Marketing team has a dual remit of generating brand awareness and high-quality leads for the sales team as well as curating an irresistible experience for members in the Global Challenge program. This dual role ensures that there is a consistent brand voice in market and the customer experience (both client and member) is closely linked.
• Key responsibilities:
• Leadership and team development
• Developing a robust 12 month marketing strategy to deliver on team and business objectives
• Developing both online and offline content to support the member and client experience on Global Challenge
• Working collaboratively across departments to evolve the Product and improve the member experience
• Run market research initiatives to align product and content with needs of the target audience
• Tracking and reporting of marketing performance
• Uncovering local PR opportunities as well as developing communication plans for important business update or crisis response

Dec 2016 – Sep 2018 · 1 yr 9 mos

• The B2C Marketing team is responsible for driving maximum uptake in the Global Challenge as well as keeping members engaged and entertained throughout their wellbeing journey. Ensuring members have a positive experience with the program results in higher client retention and repeat participation.
• Project management liaising with internal departments including Product Development, Studio, Regional Marketing, B2B Marketing and Sales to roll out crucial business projects relating to; client engagement, member acquisition, internal communication and website development
• Develop annual campaign to enrol members on the the Global Challenge platform, ensuring relevancy and localisaiton for each market.
• Behavioural email marketing strategy for both members and clients to ensure ongoing engagement in the program
• Managing content on the Global Challenge platform and optimise performance

Aug 2015 – Dec 2016 · 1 yr 4 mos

• The Customer Marketing team was responsible for providing sales with engaging and persuasive tools to convert sales leads into fruitful business opportunities. This department was also the conduit between product and sales, interpreting information from each side and disseminating it in a meaningful way back to the relevant stakeholders.
• Sales enablement activities including training materials, manage feedback to and from sales, reporting and ad-hoc support needed to close a sale.
• Production of all sales enablement materials in partnership with CEO, Sales leadership, Studio, Analytics and Product teams.
• Work with global leadership team to prepare internal communications via email and monthly webinar.
• Translation and localisation management of all external-facing collateral including website, sales presentations, email communications and member collateral (web tiles, posters, social media assets).

Mar 2014 – Aug 2015 · 1 yr 5 mos · Melbourne Area, Australia

• The National Marketing team at SCA is responsible for the above the line and below the line advertising campaigns for Today’s Hit Network, Triple M Network, Southern Cross TV, Trade and Corporate. Reporting into the National Marketing Manager, the key brand in my portfolio was Today’s Hit Network, which broadcasts across five metro markets as well as thirty-five regional markets.
• Liaise with media agency to roll-out national radio campaigns across TV, outdoor, social media, in-app, PPC & print.
• Management of the production process from pre-production through to the campaign implementation
• Media strategy & buying of multi-channel national campaigns
• PR/Internal communication support to ensure on-brand and timely delivery of business announcements
• Management of annual budget
• Team workflow management
• Management of all approved talent imagery, branded assets and logos on company intranet

Dec 2013 – Mar 2014 · 3 mos · Greater Melbourne Area

• The agency sales team at GTV Nine provides integrated advertising solutions to clients from an array of different industries with diverse budgets, target demographics and campaign objectives. Reporting into the Sales Trading Manager and General Business Manager, I worked across three media agencies; OMD, PHD and Universal McCann.
• Revenue growth – Maximise revenue growth by developing solid relationships with clients, responding to client briefs with competitive sales solutions in a timely manner, providing TV schedules along with up to date information on programming and sponsorship opportunities relevant to the client.
• Account management – Manage concurrent TV advertising campaigns for a range of clients always ensuring that the media schedule meets the client’s brief, ongoing maintenance to the campaign to ensure optimal results, provide mutually beneficial solutions to address key areas of concern and provide pre/post-reports to relevant stakeholders.
• Integrated sales solutions – Provide added value when responding to briefs by engaging the Digital, Creative, PR/Marketing, Production and Commercial Sponsorship teams.
• Relationship building – Display a high level of competency and professionalism in the workplace and at various industry events with the intent of building stable, satisfying and beneficial relationships with external and internal stakeholders.

Feb 2013 – Jan 2014 · 11 mos · Greater Melbourne Area

• Achieved operational objectives by ensuring advertising campaigns were booked and placed with the Channel Nine Sales and traffic system for a defined set of agencies, OMD, PHD, M2M and Universal McCann
• Competently provided Account Executive (AE) with regular, accurate updates on account status, opportunities, issues and campaign effectiveness
• Effectively achieved customer satisfaction through conducting campaign optimisation, ensured changes and status were communicated to the AE and the client
• Demonstrated outstanding verbal and written communication skills in the generation, analysis, and delivery of mid/end campaign delivery reports
• Co-ordinated campaign revisions and diligently tracked the changes to deliver on campaigns
• Gained strong knowledge of market expectations and an understanding of clients’ brand and demographic
• Addressed client concerns and ensured the resolution of issues in a timely manner
• Provide valuable support to the wider sales team.

May 2010 – Feb 2013 · 2 yrs 9 mos · Dotti

• Customer Service
• End of day cash reconciliation
• Merchandising stock
• Daily Banking
• Receiving stock in and transferring outgoing
• stock
• Stocktake
• Outfitting customers
• Handling of petty cash
• Limited tenure management

Jun 2009 – Jan 2013 · 3 yrs 7 mos · East Fremantle

• Managing social media channels such as Twitter &
• Facebook
• Distributing press releases, event information,
• flyers and photos to media outlets
• Creating event pages on Facebook
• Recruiting new promotions staff
• Managing nightclub guest lists
• Promoting club nights and festivals
• Selling tickets to various events
• Reconciling industry ticket sales
• Data collection

Dec 2008 – Apr 2010 · 1 yr 4 mos · Greater Perth Area

Dec 2007 – Nov 2008 · 11 mos