Aug 2021 – Nov 2021 · 3 mos · Bengaluru, Karnataka, India

Feb 2020 – Jul 2021 · 1 yr 5 mos · Bengaluru Area, India

• #GRCSummit (US & Europe), GRC Summit Leadership Series, Roundtables, Webinars, Podcasts.
• Designed event agendas in collaboration with cross-functional teams. Identified and onboarded quality speakers and panelists, managing their engagement and overall experience. Collaborated with the product team to build and manage a GRC Advisory Board, including members from GRC associations, customers, PSUs, government representatives, academia, analysts, advisors, and partners.
• Influenced and explored opportunities to create thought leadership content, including POVs, whitepapers, success stories, and joint research reports. Devised new strategies to enhance outreach and promotional activities, leveraging extended communities of speakers and partners. Built a GRC Social Influencer Program to further expand engagement and visibility.

Aug 2016 – Jan 2020 · 3 yrs 5 mos · Bengaluru Area, India

• Developed and standardized outreach for clients and prospects, coordinating implementation across marketing and communication channels. Managed #prodevents strategy, including branding and engaging speakers, leaders, and product companies for events. Successfully executed webinars, info sessions, seminars, product conferences to drive traffic. Made data-driven strategic investments in marketing tools and partner/channel marketing strategies, building a brand from scratch with a modest budget.
• Monitored the revenue pipeline and leads, making necessary adjustments for sustainable growth. Leveraged customer surveys to inform strategic decisions on brand architecture and positioning. Managed the annual marketing budget to meet or exceed customer growth, traffic, and demand goals, developing business cases to support annual investments. Oversaw the creation and delivery of press releases, advertisements, and paid marketing campaigns on platforms like Google AdWords, LinkedIn, and Facebook.

Aug 2013 – Jul 2016 · 2 yrs 11 mos · Bangalore

• Experienced in Demand Generation, Sales Enablement, and Campaign Management with a proven track record in launching new programs. Served as Business Head for the School of Business (2013) and the School of Law (2013-2016). Expert in managing lead generation, nurturing, and automation strategies to enhance brand awareness. Skilled in planning and executing advertising campaigns, negotiating branding proposals. Adept at organizing events, education fairs, conferences, and seminars both in India and internationally. Proficient in developing comprehensive strategies for online and offline marketing channels, leading cross-functional teams, and training new recruits.