Nov 2019 – Mar 2023 · 3 yrs 4 mos · Salt Lake City, Utah · Hybrid

• As a part of MRM's Executive Leadership Team (ELT), I oversaw the functions of Technology Program & Product Management and Agency Delivery Operations, including managing a team of Project/Product/Program Managers, Business Analysts, Developers, Marketing Automation Specialists and QA Analysts. I ensured effective communication and planning for productizing solution offerings, execution of monetization strategies, and driving adoption of changes (leveraging change management strategies such as ADKAR model). I also acted as an escalation point for resolving client issues, conflicts, and project delivery challenges.
• Key achievements:
• Identifying key client growth accounts, and implementing a process to measure the success of delivered solutions and creating opportunities for further product positioning.
• Collaborated with leaders across MRM to align investment spending, goals, success metrics, standards, and KPIs for Quarterly & Annual planning cycles.
• Developed a global multi-year roadmap for strategic investment priorities for clients, utilizing market research, trends analysis, and data from existing programs.
• Created MRM's Marketing Automation COE, responsible for the Marketing Automation strategy and framework.
• Implemented a PMO structure and continuous PMO optimization initiatives, including developing a playbook, governance model, and templates for project management processes.
• Established a Center of Excellence (COE) in Manila for executing technology projects, resulting in improved program delivery quality and profitability.
• Served as the Business Continuity Planning lead for MRM West, creating a framework and process for continued business delivery during the COVID-19 pandemic.
• Led portfolio planning for Change management, qualifying and quantifying changes and creating implementation plans.
• Orchestrated DEI initiatives for MRM, including conducting workshops to foster a sense of connection, belonging, and shared purpose among employees.

Nov 2018 – Nov 2019 · 1 yr · Bellevue · On-site

• Leadership position:
• Establishing processes with Service (Technology, Creative, UX), Marketing, Client Finance & Program Management teams to build solid partnerships to deliver profitable solutions to clients
• Influencing change management & establishing business operations processes to standardize the functioning of teams across the companies, consolidating solution delivery approach & client service lines
• Providing thought leadership & product management direction on an in-house platform that innovates around the customer journey and unites strategies, insights, and capabilities, to set up clients to be successful at their digital transformation initiatives
• Setting up processes & best practices for large-scale programs on requirements gathering, defining client success measures, data-driven use cases, and delivery metrics.

Oct 2018 – Present · 7 yrs 8 mos · Bothell, Washington, United States · On-site

Jun 2016 – Nov 2018 · 2 yrs 5 mos · Seattle

• Delivered a new experience for Starbucks Reserve brand that included design & development using SDL Tridion content management system and integration with Starbucks core APIs to utilize customer personal devices to connect the digital world with the physical (store)
• Audit & evaluation of Publicis-T-Mobile AOR business, marketing & technology processes and documenting a governance model for executing the work, measuring the KPIs and reporting on financials
• Delivered a Cruise Sales & Management platform, using Adobe suite of products. Analyzed data, conducted market research, and delivered a roadmap for 18 to 24 months to onboard multiple Carnival brands onto the new platform

Feb 2015 – Jun 2016 · 1 yr 4 mos · Seattle

• Managed a product roadmap for JCPenny's Oracle ATG platform implementation, including defining integration with 3P vendors, products and establishing KPIs for measurement
• Established processes & SLAs in place for managing Holt Renfrew ecommerce website support

Jun 2012 – Feb 2015 · 2 yrs 8 mos · Seattle

• Standardized use of agile tools (Jira, Confluence) and established agile development methodology for Seattle based accounts
• Created best practices & internal blogs for digital marketing campaign executions
• Implemented Sitecore CMS for Microsoft Bing marketing website
• Digital strategy and execution of Microsoft Ignite

Apr 2010 – Jun 2012 · 2 yrs 2 mos · Seattle

• Managed delivery of Microsoft STB (Server & Tools Business) marketing campaign website
• Forza Motorsport 4 (FM4) - Designed and developed a customizable site using Ektron CMS, scalable to support future title releases, integrating with Xbox Forza backend services for features such as leaderboards, message center, Forza friends, achievements, car statistics, and galleries
• Conducting comparative and competitive analysis of technology/solution/experience trends online

Feb 2008 – Apr 2010 · 2 yrs 2 mos · Seattle

• Delivered an Augmented Reality application for Microsoft Arc Keyboard and a Multi-Surf Octagon Experience (solution for synchronization of image and video content across difference devices)
• Microsoft Retail Store Demo application design & development, deployment in 500+ stores globally in 20+ languages

Apr 2004 – Feb 2008 · 3 yrs 10 mos

• Managing delivery of features for Norstrom.com (Buy online & pick-up in store, CVV2 entry, RSS feeds integration)
• AWS Integration & Certification of Infosys as an AWS approved vendor - Using "seller central" to create a solution to place orders as per the criteria listed in the certification requirements
• ehobbies.com website hosting & launch on AWS platform adhering to stringent SLAs like 99.8% website availability, being primary on-call during warranty support period for fixing bugs

May 2000 – Apr 2004 · 3 yrs 11 mos

• - Owned the development of various components and services using technologies such as C++, JAVA/J2EE, ASP.NET to deliver features for JGC, AXA, Samsung clients