Mahima Kapoor

Associate Consultant

Gurgaon, Haryana, India9 yrs 2 mos experience

Highly Stable

Key Highlights

9+ years of experience in research and analytics.
Expertise in SQL, Power BI, and Advanced Excel.
Proven track record in managing consumer insights.

Stackforce AI infers this person is a Market Research and Analytics expert with a strong background in consumer insights.

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Skills

Core Skills

Market ResearchConsumer InsightsData Analysis

Other Skills

SQLPower BIAdvance ExcelSimilarWebStatistaEuromonitorSEOSEMStatistical Data AnalysisBusiness ResearchProduct AnalysisFocus GroupsCustomer Satisfaction (CSAT)Product launch trackingFactiva

About

Research enthusiast with 9+ years of experience in primary and secondary research along with skills in team and project management. Currently working as a Consultant with Accenture servicing British American Tobacco. Experienced in applying expertise in analyzing and managing database requirements using tools SQL, Power BI and Advance Excel.

Experience

9 yrs 2 mos

Total Experience

2 yrs 11 mos

Average Tenure

5 mos

Current Experience

Accenture

Insights and Foresights Consultant

Jan 2026 – Present · 5 mos

Manage stakeholder queries about product/marketing segmentation and related metrics to provide competitor strategy
Utilize syndicated vendor tools to identify market brand positioning and competitor research
Currently, working with a Nicotine and Tobacco industry leader - British American Tobacco, handling queries related to market strategy and consumer insights, whilst tapping into the overall industry to keep a check on market share of BAT and its competitors.

SQLPower BIAdvance ExcelMarket ResearchConsumer Insights

Google

2 roles

Digital Market & Research Senior Associate

Nov 2024 – Jan 2026 · 1 yr 2 mos

Utilize market research tools (SimilarWeb, Statista, Euromonitor, etc.) to gather insights into industry trends and competitive landscapes.
Support Account Managers and Sales Consultants by providing data-driven insights to inform client pitches and product serviceability.
Analyze user acquisition, tracking metrics, and SEO/SEM performance for market-facing digital properties (websites and apps).
Publish comprehensive industry reports based on data from public and market research portals (IBIS, Capital IQ, Business Insider, etc.).

SimilarWebStatistaEuromonitorSEOSEMMarket Research+1

Customer Insights Analyst

Nov 2021 – Oct 2024 · 2 yrs 11 mos

Act as a liaison between product generalists and product managers to convey core issues in the product
Deep diving user issues/ bugs and pain points for recent launches and product to recommend changes
Help product managers achieve 98%+ accuracy for product launches in delivery cycle

Statistical Data AnalysisBusiness ResearchData AnalysisConsumer Insights

Gartner

3 roles

Research Specialist

Apr 2021 – Oct 2021 · 6 mos

Research Associate

Apr 2019 – Mar 2021 · 1 yr 11 mos

Develop process maps, build test procedures & SOPs, assess the adequacy of internal controls, & suggest ways/additional controls to improve process efficiency
Help develop business proposals and presentations for senior leadership
Process trainer & Team SPOC for knowledge sharing sessions/huddles
Analyze and conduct research on IT products and review entities, helping deliver quality insights
Collaborate with different teams within organization for process development
Automated key process to attain efficiency
Perform secondary research to check background and relevance of reviews, reviewers and product

Research Associate (Contractual)

Mar 2018 – Apr 2019 · 1 yr 1 mo

Manage Vendor compliance via Freshdesk acting as point of escalation for vendor communications
Verify and validate reviews on digital platforms: Capterra, Software Advice and GetApp
Categorize products and software by segmenting them on usage and functions
Perform secondary research to check background and relevance of reviews, reviewers and product
Prepare quality reports on Excel

Fundoodata.com

Product Research Associate

Jan 2017 – Mar 2018 · 1 yr 2 mos · Noida Area, India

Generated approximate turnovers of companies from different industries – valuations basis annual reports
Worked on CRM and LMS software
Verified and validated existing databases
Researched on upcoming industries and growth in existing industries
Worked in a team to serve client, on client request
Acquired comprehensive knowledge of gathering and analyzing market trends