Jan 2024 – Jun 2024 · 5 mos

• Promoted within 6 months in a team of 10 Business Development Associates, transitioning from Core Operations to a strategic role in Demand Planning.
• Developed automated nudge logic for CCRD collection, eliminating manual mailing and follow-ups, significantly reducing administrative workload, and improving data collection efficiency.
• Transformed the demand planning process by developing and implementing a DP WebAPP, consolidating data from 6 different sources. This streamlined the upload and editing of both manual and forecasted demand plans, and facilitated performance benchmarking through comparisons with previous year data.

Jul 2023 – Dec 2023 · 5 mos

• Analyzed Amazon reviews, identified product defects, and enhanced overall product quality, resulting in a notable increase in the overall product rating from 3.8 to 4.6.
• Leveraged existing Amazon reviews to introduce products in new geographic markets, utilizing social proofing to establish trust and credibility among new customer bases.
• Achieved a 30% increase in sales revenue by optimizing product placement and visibility on e-commerce platforms.
• Attained a 15% increase in profit margins by optimizing product mix and pricing strategies.
• Strategically managed the Demand Planning for a diverse portfolio of 70,000+ ASINs in collaboration with the Procurement Strategy Lead and VP of Procurement.
• Coordinated with the tech team to implement demand forecasting enhancements, optimizing inventory for growth initiatives.
• Played a pivotal role in driving the development of new products and next-generation offerings through collaborative partnerships with suppliers in China.
• Singlehandedly managed relationships with 50+ vendors across 30 brands, overseeing end-to-end procurement processes with a cumulative Purchase Order (PO) value of $80,000.

Jun 2022 – Jul 2022 · 1 mo · Delhi, India · On-site

• Supported the Production Manager, ensuring smooth operations and adherence to production schedules.
• Executed rigorous quality checks, tracked defects, and managed production values of approximately $50,000.
• Coordinated seamlessly with the supply chain, ensuring timely material delivery for budgeted projects.
• Generated reports on Key Performance Indicators (KPIs), contributing to on-time deliveries and operational efficiency.

Aug 2021 – Feb 2022 · 6 mos · Hybrid

• Executed tasks with exceptional precision, consistently journalizing and meticulously recording a substantial volume of payments within the EY system, ensuring the accurate and compliant handling of accounts receivable in the TDS team.
• Demonstrated a keen understanding of invoicing procedures while efficiently assisting clients in resolving a diverse range of payment-related queries, contributing to the team's commitment to delivering top-notch financial services across transactions involving a quantum of millions.
• Applied EY's industry-leading practices to enhance proficiency in generating invoices, aligning with the firm's commitment to excellence. Leveraging insights from EY's global standards, I emphasized attention to detail in every aspect of accounts receivable management, consistently meeting and exceeding client expectations, with a quantum leap in efficiency and accuracy.

Aug 2021 – Oct 2021 · 2 mos · Delhi, India · Remote

• Created SEO material using tools like Google Search Console and Adobe Analytics.
• Helped with on-page optimization by aligning the SEO tags, such as title tags and meta tags, and off-
• page optimization by building backlinks on other blogs.
• Sought out at least 25 relevant influencers and negotiated the commercial with them.
• YouTube advertising and Google ad optimization: Published campaigns saw a 20% increase in
• subscribers.
• Optimized current Google Ad words to roughly 30% lower the CPC

Jul 2021 – Jul 2022 · 1 yr · Delhi, India

• In charge of social media accounts with a 2500+ readership that involves branding, research, marketing, content development, promotions, and marketing tactics.
• 14,000+ engagements with the post, 100,000+ accounts reached, and 200,000+ impressions on Instagram.
• Led a group of 20 junior executive members who worked together to organize the second virtual TEDx event at SRCC.
• To build 6+ communication channels, audience behavior, page insights, and target audience were examined.
• Came up with and created more than 100 pieces of original artwork for social media, with the finest
• one receiving more than 140,000 views and 5,000 interactions.
• Achieved 1100+ clicks, 40,000+ organic impressions, and an engagement rate of 10% on LinkedIn.

Jul 2021 – Jul 2022 · 1 yr · Delhi, India

• Chosen from among more than 30 members to head up the Organizing and Outreach Wing, headed a group of more than 10 students, and achieved a 95% conversion rate.
• Developed the "Outreach Strategy 2022–23," held over ten seminars, and fostered over twenty-five partnerships with the Viral Fever (TVF), National School of Drama,
• In charge of developing a methodical, process-driven strategy for partner outreach and relationship management.
• Achieved a 2300% increase in reach and a 2100% increase in impressions by modifying and integrating all creative endeavors into the digital and physical format, which generated a collective reach of 7.2M+ and organic impressions of 7.6M+ across all social media platforms.
• Revamped and Restructured ‘Histrionica 2022’ to encompass the digital model, which garnered 10K+
• footfall, 2K+participations, 16+ sponsorships, and 18+ media partners; achieved a 120% increase in
• viewership

Jul 2021 – Sep 2021 · 2 mos · Delhi, India · Remote

• Conducted research on the Indian Packaging Film Business, revealing a market value of approximately $300 million.
• Explored market dynamics, including a market share of around 15%, a market size of 200 million units, and a growth potential of 8% annually.
• Presented a global report on the Packaging Film Market to top management, incorporating key figures such as a global market size of approximately $15 billion and a projected annual growth rate of 5%.