Manab Shaw

Operations Associate

Mumbai, Maharashtra, India6 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in Go-to-Market and Customer Retention strategies.
Proficient in predictive analytics and machine learning.
Strong background in data-driven decision making.

Stackforce AI infers this person is a Data Science and Analytics professional with expertise in Fintech and Retail Analytics.

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Skills

Core Skills

Go-to-market StrategyBusiness StrategyCustomer AcquisitionCustomer RetentionData ScienceManagement ConsultingRenewable EnergyFinancial AnalysisSoftware DevelopmentData Engineering

Other Skills

A/B testingAmazon Web Services (AWS)Artificial Intelligence (AI)Big Data AnalyticsBusiness InsightsCChannel StrategyConsumer BehaviorConsumer InsightCorporate StrategyCross-functional CollaborationsCross-functional Team LeadershipData AnalysisDjangoFinancial Modeling

Experience

6 yrs 11 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 4 mos

Current Experience

Procter & gamble

Manager - Analytics and Insights

Feb 2024 – Present · 2 yrs 4 mos

1. Led Go-to-Market (GTM) Strategy and promotion optimization for Traditional Trade by leveraging A/B testing, causal inference, and real-time market intelligence
2. Drove channel strategy and product placement optimization using shopper behavior analytics, path analysis, and customer segmentation across retail and wholesale
3. Delivered pricing strategy and revenue optimization insights through machine learning models, regression analysis, and business KPI diagnostics
4. Developed data-driven scorecards and dashboards for tracking Numeric Distribution (NumD) and key business drivers using Power BI, Python, and SQL
5. Synthesized qualitative and quantitative research to inform strategic interventions, drive market share growth, and influence C-suite decision-making

Consumer InsightGo-to-Market StrategyBusiness StrategyStakeholder ManagementCross-functional CollaborationsBusiness Insights+6

American express

Assistant Manager

May 2022 – Feb 2024 · 1 yr 9 mos

1. Designed and implemented a customer primacy metric leveraging business features to inform cross-sell and up-sell strategy across the SME portfolio
2. Developed predictive analytics models for spend retention, enabling early identification of high-risk customer segments through behavioral analysis
3. Led revenue growth strategy initiatives by analyzing customer switch behavior and optimizing account-based marketing (ABM) across digital touchpoints
4. Executed data-driven segmentation and campaign performance analysis to enhance strategic targeting and sales activation
5. Collaborated cross-functionally to deliver insight-driven recommendations using SQL, Python, and dashboarding tools for stakeholder engagement

StrategyTime Series AnalysisData AnalysisRegression AnalysisPerformance MetricsCustomer Acquisition+2