Sep 2024 – Mar 2025 · 6 mos · Hyderabad, Telangana, India · Hybrid

• Led the implementation and launch of cash ludo, managing the entire software development lifecycle, project management, design, testing, and marketing strategies.
• Oversaw growth, acquisition, and retention initiatives to drive user engagement and revenue for TENTO in Hyderabad, Telangana, India.

Dec 2023 – Aug 2024 · 8 mos · Gurugram, Haryana

• Looking for new opportunities

Jul 2023 – Nov 2023 · 4 mos · Gurugram, Haryana, India · On-site

• Develop and execute growth strategies to acquire new users and customers through various channels, including but not limited to digital marketing, partnerships, and referral programs.
• Analyze data and metrics to identify opportunities for improving user acquisition and retention rates, and develop actionable insights to drive decision-making.
• Collaborate cross-functionally with product, marketing, and analytics teams to optimize the user journey and enhance the overall customer experience.
• Implement retention strategies to increase user engagement, reduce churn, and maximize customer lifetime value.
• Monitor key performance indicators (KPIs) related to growth and retention metrics, and track progress towards goals on a daily basis.
• Conduct A/B tests and experiments to optimize conversion rates and improve user engagement and retention.
• Stay informed about industry trends, best practices, and emerging technologies in growth hacking and retention marketing, and incorporate relevant insights into strategy development.
• Provide regular reports and updates to senior management on the performance of growth and retention initiatives, highlighting successes, challenges, and opportunities for improvement.

Apr 2022 – Jul 2023 · 1 yr 3 mos · Gurugram, Haryana, India · Hybrid

• Develop and execute retention strategies to increase user engagement, reduce churn, and improve customer retention rates for our products.
• Analyze user data, feedback, and metrics to identify patterns, trends, and insights related to user retention and satisfaction.
• Collaborate with product development, design, and marketing teams to prioritize and implement features, enhancements, and campaigns aimed at improving user retention and loyalty.
• Implement strategies to re-engage inactive users, including targeted messaging, promotions, and personalized recommendations.
• Stay informed about industry trends, best practices, and emerging technologies in user retention and customer relationship management, and incorporate relevant insights into strategy development.
• Collaborate with customer support and success teams to address user concerns, resolve issues, and provide exceptional customer service.

Aug 2018 – Oct 2021 · 3 yrs 2 mos · New Delhi Area, India

• Develop and execute the product strategy and roadmap for cash rummy games, aligned with business goals and user needs.
• Work closely with cross-functional teams including game designers, developers, UX/UI designers, and QA testers to define feature requirements, prioritize development tasks, and ensure timely delivery of high-quality features.
• Conduct market research and competitive analysis to identify industry trends, user preferences, and opportunities for innovation in cash rummy games.
• Collaborate with marketing and user acquisition teams to drive user engagement, retention, and monetization through feature enhancements, promotions, and targeted campaigns.
• Analyze game metrics, user feedback, and performance data to measure the success of new features and identify areas for improvement.
• Oversee the day-to-day operations of cash & free rummy tournament games, including transaction processing, fraud prevention, customer support, and regulatory compliance.
• Monitor game performance and KPIs related to revenue, player engagement, and customer satisfaction, and take proactive measures to optimize performance and address issues.
• Stay informed about industry best practices, emerging technologies, and regulatory changes in the online gaming space, and incorporate relevant insights into product and operational strategies.

Oct 2021 – Apr 2022 · 6 mos · Bangalore Urban, Karnataka, India

• Managing Cash & Free Rummy game tournaments as Product & Operations.
• Develop and implement revenue strategies to optimize entry fees for better tournaments occupancy, revenue optimization, and cadence management across entire MPL app.
• Analyze market trends, competitor pricing, and customer demand patterns to identify opportunities for revenue optimization and pricing adjustments.
• Collaborate with sales, marketing, and product teams to develop pricing strategies and real estate placement management that drive revenue growth while maintaining profitability.
• Monitor Key performance indicators (KPIs) related to revenue, including average revenue per user (ARPU), revenue per tournament, occupancy %, zombie % and other important metrics, and track progress towards revenue goals.
• Develop and maintain revenue forecasting models to predict future revenue trends and support strategic planning and decision-making.
• Implement revenue management systems and tools to streamline processes, automate tasks, and improve efficiency in revenue optimization.

Sep 2015 – Aug 2018 · 2 yrs 11 mos · Gurgaon, India

• Managing & coordinating between tech team, UI/UX team for a better product.
• Managing meetings and internal communications between various teams to drive to business oriented growth.
• Managing Social media content and App store replies. (Google+, Twitter and Facebook)
• Customer representation and resolution, acting as customer’s voice in the company.
• Handling & maintaining all documents & product history, statistics and records.
• Conducting market research & data mining to get better understanding of the customers and use that insight to improve the product further.
• Providing analytics based insights to help marketing team optimize marketing spends.
• 3 Years experience in working with Start-Up with a lot of challenges and a fast growing environment.
• Prime communication skills with internal & external stakeholders.
• Working closely with Engineering, Research, Quality Assurance, Design and Marketing teams to create synergies leading to a high quality product.
• Identifying the core product metrics and continuously work to measure and improve them.
• Flexible and open to change, always hungry for new technologies.
• Creating product specifications documents and conducting product specification reviews with key stakeholders.
• Managing re-engagement SMS campaigns & handling all app-notifications

Jan 2015 – Jan 2015 · 0 mo

• Training and Live project assistance.

Jan 2011 – May 2013 · 2 yrs 4 mos

• Proprietor and Teacher