Apr 2021 – Apr 2022 · 1 yr · Gurugram, Haryana, India

• Launched Life Insurance on B2C platform
• Responsible for traffic to lead and transactional product funnel optimization
• Built CRM for 70+ sales agents and optimized their efficiency

Jan 2021 – Mar 2021 · 2 mos · Gurugram, Haryana, India

• Launched CRM for the sales agents and improved productivity by 40%
• Launched SEO pages network to generate organic traffic on the website
• Created documentation for CMS and successfully executed it

Jun 2020 – Dec 2020 · 6 mos

• Conceptualized and created process flow, design, wireframes and PRDs
• Worked on Vernacular Support in 9 languages
• Worked on gamifying the existing products by using haptics on scratchcard and other gamification framework
• Worked on building in-house Voice Assistant for mSite
• Owned the Outbound Communications (SMS, App NFs) which attribute to 4% of platform orders

Aug 2019 – May 2020 · 9 mos

• Responsible for requirement gathering, creating experiment construct and end-to-end product analysis of the experiments
• Worked on primary KPIs: Engagement, Conversion, NM on App and mSite through outbound communication channels & inbound experiments
• Developed a deep understanding of users by studying results of A/B tests to identify gaps in product functionality

Apr 2019 – Aug 2019 · 4 mos

• Led the Goal Setting team (3 members) effectively and efficiently
• Worked on creating the content for Goal Setting module to roll out the course at Axtria Institute
• Involved in Ad-hoc analytics and consulting

Apr 2018 – Mar 2019 · 11 mos

• Responsible for analyzing the performance of the field force and implemented Pay-Out statistics reports for calculating budget utilization, pay for performance, meaningful engagement rate of a major Pharma company with a budget of 80+ million dollars
• Assisted in devising business strategies using Data for one of the leading pharma giants in US
• Worked on refinement of goal setting methodologies based on the product life cycle
• Introduced outlier treatment in goal setting process to ensure motivation among the reps by setting aggressive but achievable goals
• IC Plan health check (pay for performance, equity and fairness, fiscal responsibility)
• Performed impact analysis due to introduction of physician access scores in Goal Setting process using correlation analysis between access scores and performance of sales reps
• Responsible for development of Sales Leadership Dashboard on Axtria’s internal portal
• Handled field inquiries by effective and strong communication

Jul 2017 – Mar 2018 · 8 mos

• Goal/Quota Setting for a sales force of 2500+ medical sales reps of different therapeutic areas including primary care and specialty drugs
• Analyzed key metrics like brand sales, market sales, trend, equal allocation and growth and ensured optimal markers
• Performed Fairness Analysis of goal setting methodology using bi variate analysis to test the hypotheses used ensuring fair opportunities
• Analyzed and adjusted the brand forecast by calculating the capture rate due to influx of data from different data sources
• Processed and manipulated data in SQL to create data for field reporting, majorly Goal Cards
• Spear-Headed automation of all the Excel reports using VBA resulting in error-free delivery of monthly and quarterly reports
• Designed and documented BRDs to facilitate training activities for new resources in the project

Jun 2016 – Jul 2016 · 1 mo · Gurgaon, Haryana, India

• Carried out the Time Motion analysis for the ground operations and made them efficient by 50%
• o Used PERT technique to optimize sequential and parallel activities at the warehouses and hubs
• Responsible for designing a fair and fiscally responsible monthly Incentive Model for 100+ riders to ensure utmost motivation among the workforce