Jun 2024 – Mar 2025 · 9 mos · India · Hybrid

Mar 2024 – Jun 2024 · 3 mos · India · Hybrid

Jan 2022 – Feb 2023 · 1 yr 1 mo · Mumbai, Maharashtra, India · Remote

• Results-driven marketing professional with a proven track record of utilizing data to create and execute successful campaigns. Adept at analyzing app KPIs and implementing strategies to improve performance and user engagement. Skilled in both online and offline marketing, with a focus on increasing app downloads and driving business growth.
• Achievements/Tasks:
• 1. Managed daily app operations, including push notifications, mall feed posts, app hygiene, and updating
• coupons & rewards, ensuring a seamless user experience.
• 2. Developed and executed data-driven marketing campaigns for in-app promotions, on-ground events, and social media platforms, such as Instagram, to maximize reach and engagement.
• 3. Increased HNI-based offline campaign scan capture KPI by 20% over three months, demonstrating the
• effectiveness of targeted marketing strategies.
• 3. Designed and implemented a gratification-based in-app campaign, resulting in an 8% increase in app
• scan rates for cosmetic & fashion categories over two consecutive months.
• 4. Successfully contributed to achieving 1.5L app downloads through strategic collaborations with
• promoters and engaging offline mall activities.
• 5. Utilised micro app KPI analysis to provide data-backed recommendations to clients, leading to
• consistent month-on-month performance improvements.

Aug 2020 – Sep 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India · Remote

• 1. Managed multiple clients from the US and India, showcasing adaptability and strong client relationship
• skills.
• 2. Boosted a furniture firm's organic keyword search ranking by 27 spots in just 3 months, demonstrating
• effective SEO strategies.
• 3. Planned and executed timely social media campaigns, ensuring consistent brand presence and
• engagement.
• 4. Achieved an average of 3.2% CTR on Facebook and Google ads, and an impressive 110% email
• conversion rate for e-commerce clients.
• 5. Single-handedly managed all social media content creation and distribution, showcasing creativity and
• efficient multitasking abilities.

Jan 2020 – Aug 2020 · 7 mos · Bangalore

• Worked from 2016 -17 and then began again from 2018.
• 18 months gap in between because of Masters.
• Started self fitness classes one on one classes for individuals.
• Gained 25 plus new clients in the first two months
• Exercised various fitness plans (customized) according to client requirements.
• Achieved an aggregate of 90 % client satisfaction in the two months.
• Gained first hand sales experience through referrals and cold calling.

Jun 2018 – Feb 2019 · 8 mos · Singapore

• Performing research for a feature and coming up with detailed feature specifications
• Performing hands-on QA to ensure product is being delivered as per specifications
• Creating Case Study & marketing content for new Serv Website
• Providing feature recommendations based on competitive analysis
• Helping customers to use the Applications, gathering feedbacks and managing client relationships
• Brainstormed a marketing feature in the app to get valuable customer insights.

Jul 2016 – Dec 2016 · 5 mos · Greater Bengaluru Area

• Worked with the marketing team to strategise & channel out different consumer behaviours & demand.
• Channeled sales path with the help of digital marketing (Social Media Marketing).
• Performed market analysis within the region(S.T.P. model)
• Reporting the management about monthly market campaigns matrices and overall performance.