Jul 2018 – Jun 2019 · 11 mos · Maharashtra, India

• Building the next big social video product in India & serving creators. In our endeavor to help creators create content & solve for lack of vernacular media, we've iterated over a couple of products.
• News & Status Saver app - 5 Millions+ downloads, 750k+ MAU - built out hyperlocal news & Status app that grew organically using ASO. https://bit.ly/2OEAEGR It's like Sharechat without the $$$
• Finally in its current form - Mshup - Peer-to-peer storytelling platform for Bharat. Started out as an app to make funny mashup videos by mixing your video with a movie clip. Now powering stories across India.
• YC W19 interview shortlist.

Jul 2017 – Jul 2018 · 1 yr

• Defined product features, user stories, wireframes. Worked with the team of 20+ Tech, QA, Design members for product conception through launch and multiple iterations for timely releases as per the product roadmap.
• Successfully launch Patent Pending features Teleport and Stitch to enable Flochat users to take the selfie with their friend who is not with them.
• Defined key app funnels and data points required to analyze them. Reduced user drop-offs by 23%.
• Help to personalized notifications to improve funnel conversions & reminders to non-returning users help 31% more app launches
• Worked with Android team to reduce android app size by 61%.
• Managed Beta testing, the voice of the customer for feedback & conducted in person and online user research with 40+ Indian and 30+ international user with the help of design team member.
• Manage partner alliance with the industry leader such as Zomato, BookMyShow, Ola, Uber, CouponDunia, Dineout, JRI, Ixigo, Careem, Groupon, Souq, Tenor, agora.
• Devised and Implemented ASO, SEO, SEM and digital marketing strategy for visibility and user acquisition and grew platform from inception to 500K+ users.

Oct 2016 – Jul 2017 · 9 mos

• Devised & Implemented ASO, SEO, SEM and digital marketing strategy for visibility and user acquisition and grew platform from inception to 100K+ users.
• Manage partner alliance such as Zomato, BookMyShow, Ola, Uber, Couponduina, Dineout.
• Applied for different accelerator program and get to be part of facebook startup (FBStart) Program.
• Led implementation of client and server-side analytics tool such as Firebase, CleverTap, Branch GA.

Nov 2015 – Sep 2016 · 10 mos · Bengaluru Area, India

• Achieved 3x growth in user base and revenue within 6 months through strategies like performance marketing, referral programs, ad networks, SEM, and affiliate marketing.
• Designed and executed ASO and SEO strategies, increasing visits by 40%.
• Managed social media marketing, PR campaigns, blogger outreach, app reviews, influencer marketing, and content marketing to enhance brand visibility.
• Built partnerships with top affiliates like InMobi, CouponDunia and CashKaro etc. to driving revenue growth via CPS models.
• Collaborated with designers and tech teams to improve app and website UX/UI, enhancing user engagement and retention.
• Leveraged data analytics and contributed to business development for sustained growth.
• Worked with customer support to resolve issues related to technology and payment, ensuring a seamless user experience.
• Tools Used:
• Mixpanel, Branch, Solution Infini, Mailchimp, Sendgrid Grafana, Google Ads, Meta Ads, Quora, SEMrush, InMobi, Google Analytics, Google Tag Manager, Google Search Console

Apr 2015 – Oct 2015 · 6 mos · New Delhi

• Conceptualization of the marketing strategy for Medical Export Company.
• Social Media Strategies for a Delhi-based healthcare start-up
• Strategy online marketing for Raibarely based Education startup.

Oct 2013 – Jun 2014 · 8 mos · Pune Area, India

• Deal with 25 Worker for various different work on construction sites.
• Managed finance and day to day operation on the site.
• Managed and work with builder & architecture to complete the project within the timeline of 9 Month.
• Managed Inventory management for the project site.

Jul 2012 – Mar 2013 · 8 mos · Pune Area, India

Nov 2011 – Dec 2011 · 1 mo · Bhilai Area, India

• I am along with my Team mate Mr Amit Chopra work in following departments of BSP.
• Process Flow control
• Manufacturing and maintance
• Captive Mines
• Coke Ovens
• Blast Furnace
• Steel Melting Shops
• Rail & Structural Mill
• Mills
• The Cutting Edge Processes
• Quality Assurance

May 2010 – Jun 2010 · 1 mo · Howrah,India

• Served as a Trainee at Phoenix and Co., a company into manufacturing of Bearings, Pulleys and Conveyors etc. For the period of 15 days (17th May’11 to 2nd June’11)