Apr 2024 – Apr 2025 · 1 yr

• Handled the end-to-end Sales and Operations for 3 branches of Orchids the International School
• Designed and implemented 4 marketing collaterals and trained sales teams resulting in a 10% growth in secondary grade admissions PAN India
• Spearheaded the promotion of Orchids Career Foundation Program through social media outreach, event campaigns, visual branding, and educational content creation, garnering over 10,000 views
• Doubled lead generation for one of eight ad groups by implementing strategic keyword selection and CPC optimization across 65 campaigns
• Contributed to a 33% increase in branch walk-in conversion rates by training PRMs to enhance their sales pitch, including effective use of collaterals and objection-handling techniques
• Achieved a 50% increase in incoming calls and branch walk-ins by executing BTL marketing campaigns, including pole boards, newspaper inserts, apartment events, and mall events, for three branches

Apr 2023 – Jun 2023 · 2 mos

• Conducted competitive benchmarking of 150+ schools in 7 major cities, and did a gap analysis for Orchids the International School
• Engaged in primary research through stakeholder interactions using 5+ parameters for market positioning, presenting actionable recommendations to the Zonal Heads for cost optimization and brand enhancement
• Developed long-term strategies addressing regional infrastructure trends for 6 Zones under the guidance of the CMO

Nov 2020 – Aug 2021 · 9 mos

• Research Analyst in Medium and Heavy Commercial Vehicles team
• Analysed and forecasted engine and transmission specifications for over 40 MHCV manufacturers using Autoforecast, informing strategic market insights
• Conducted secondary research across 17 countries for Medium and Heavy Commercial Vehicle market trends
• Performed market segmentation analysis based on vehicle type, application, and geographical factors to identify key growth opportunities within the MHCV sector
• Collaborated with the sales team to provide forecast insights for improved decision-making and strategy
• Researched emission norms in 19 European countries to anticipate market changes regarding regulations and configurations