Feb 2025 – Apr 2025 · 2 mos · Jakarta, Indonesia

Jun 2022 – Jan 2025 · 2 yrs 7 mos

Mar 2021 – Jun 2022 · 1 yr 3 mos

• Scaled Beauty business from 10k $/month to 2 Mil $/month in 3 year. Led B2B and B2C teams of ~50.
• Launched 6 Private Labels beauty brands , grew revenue to 500k $ within 1 year. Created playbook for each E-commerce Shopee, Tokopedia, Amazon, Noon and optimized ad spends to get 5x ROAS.
• Increased Gross margin of the business from 1% to 15% in a year resulting to CM2 +ve.
• Managed Kol and marketing activities to create brand awareness of Raena to 150k Followers.
• Handled growth for the company and acquired 100k sellers with 1.5 $ CAC with 30-80% M1 retention in different categories.

Mar 2020 – Mar 2021 · 1 yr · Jakarta, Indonesia

• Started Electronics and Home-Living categories and scaled the business to 15% of the overall business.
• Acquired 1000+ Suppliers with 75% of the products priced less than pricing median.
• Incorporating personalize levels and gamifications for each entrepreneur, in order to motivate them to order more and to increase their retention within the App.
• Planned and executed monthly campaigns for the platform. Constant Increase in QoQ DAU by 40%. With Combined User Specific Campaigns which helped create MoM organic growth by 20%.
• Lead user acquisition, retention, and engagement for Meesho Indonesia.

Oct 2018 – Mar 2020 · 1 yr 5 mos

• Led a portfolio of 1800+ Hotels in Indonesia. Grown Online Revenue 25X during my tenure. Achieved TopLine of $3 Million which corresponds to 60% of the overall business in Indonesia.
• Managed a team of 28 subordinates into different sub verticals which directly liaise with property level strategy, Escalations, Revenue Optimisation, Pricing and Performance management.
• Devised Monthly/Quarterly Sales Campaigns with all the OTAs (Traveloka, Tiket, Booking and Agoda) with a 2-5x ROI.

Jan 2018 – Oct 2018 · 9 mos

• Led the complete launch of OTAs (Agoda, Booking, Expedia and Traveloka) in 6 countries in SEA - Indonesia, Malaysia, Singapore, Philippines, Vietnam, and Thailand.
• Scaled the Business performance metric of Occupancy from 0 to 50% using OTA channels.
• Maintained a healthy monthly Top line of $1 Million for SEA, which was growing by 1.2X MOM.
• Hired 120+ team members across geographies and established all the different sub-functions of OTA (Listing, Content, Escalation, QC and Performance) in a scale-able manner, so that team can easily onboard 5000+ hotels every month on different OTAs as per OYO standards.
• Devised go to market strategy and implemented different pricing and promotions based on seasonality and demand funnels. Worked directly with CXOs to incorporate geography level strategy.

Jul 2017 – Jan 2018 · 6 mos

• Managed PnL of Booking.com and Cleartrip. Increased GMV of Booking.com by 4X in 6 months and 6X for Cleartrip.
• Launched different ops excellence program for 7000 + property mangers to increase daily reviews on all the OTAs.
• Converted 55% of the total properties to preferred properties on Booking.com .

Nov 2016 – Jun 2017 · 7 mos · Gurgaon, India

• Increased market share in the 2-wheeler category from 5% to 40% in 4 months of time.Grew Business by 30X in 6 months’ time. Made Gurgaon 2nd biggest city in terms of Riders and Revenue generated.
• Created a supply base of 300 part-time riders with daily 4.5 active hours and carried out several BTL marketing activities across all the metro stations of gurgaon to match up with the supply increment.
• Implemented data oriented smart solutions to catch fraud, which decreased Burn/Ride by 40%.

Mar 2015 – Oct 2016 · 1 yr 7 mos · Gurgaon, India

• Started Quick Commerce through Neighborhood stores in 5 cities. Instead of dark stores on-boarded over 15,000+ small mom & pop shop retailers in 1 year across 5 verticals (FMCG, Fruits & Veggie, Stationary, Bakery and Meat) in Gurgaon and Chandigarh tricity.
• Launched Farm to Table vertical and built the daily capacity of 15,000 kgs within 4 months of inception. Received Pre-Series A funding of 500k USD.
• Lunched Private labels and grew revenue through advertisements to take the city breakeven.

Mar 2015 – Jul 2015 · 4 mos · Gurgaon

• Launched on demand Mini Truck Provider (First B2C Logistics startup in North India) with Hassle Free booking and Per Km pricing in gurgaon. Led Business development and Enrolled 200+ vendors.
• Built last mile delivery capability for 100 orders/day with average 5 hour of TAT.
• Tried out different Revenue models to make product profitable and reached break-even in 4 months.

Sep 2014 – Feb 2015 · 5 mos · Hyderabad Area, India

• Started doorstep delivery of 20 ltr watercan for both personal and corporate usage
• Within a span of 3 months covered a good base in Hyderabad with 40 orders/day