Aug 2025 – Present · 9 mos

• Lead Marketing Automation Practice and delivered comprehensive marketing automation solutions with a team of 30+ Salesforce & Adobe experts.
• › Supported sales process with discovery, RFPs and demos
• › Managed project pipeline and team up-skilling needs
• › Owned recruitment and staffing strategy
• › Triaged escalations and facilitated smooth resolution
• › Optimized assets for team evaluation and budgeting

Mar 2023 – Present · 3 yrs 2 mos

• 📨 Salesforce Marketing Cloud & Agentforce + Adobe RT-CDP
• » Marketing Automation Architect & Tech Lead
• 1. Implemented Salesforce Marketing Cloud & Personalization for Manufacturing Industry:
• › As an SFMC Architect, managed the data model requirements and dependencies between multiple Build Streams and the Client
• › Architected the data flows for profile and consent data models connected via Marketing Cloud Connect with Sales and Service Clouds
• › Designed closed-loop real-time consent management processing that maintains the golden record in the Salesforce CRM
• › Defined and supported implementation of the performance and security-focused Web Studio Architecture
• 2. Shared Agentforce knowledge for PwC Firms:
• › As a member of the global Portfolio Enablement Team, I led the discovery of Salesforce Agentforce with a key focus on building Knowledge-based Agents
• › Supported PwC teams around the world with creating Agentforce World Tour demos to generate project pipelines based on innovative and use-case-driven scenarios
• › Facilitated Agentforce offerings leading to won contracts for some of the first implementations of Agentforce in the world
• › Led cross-alliance Agentforce x Workday PoC to showcase the future of cross-platform agentic workflows
• › Developed and maintained a guide focused on up-skill, pre-sales, build and implementation of Agentforce
• › Delivered top-rated three-day-long global hackathon workshop on understanding, designing, building and selling Agentforce
• 3. Implemented Adobe RT-CDP for Non-Profit Industry:
• › As a Tech Lead, coordinated work of Adobe RT-CDP development team delivering personalized Use Cases
• › Worked on Sources, Data Distiller Queries, Schemas, Audiences and Destinations activating data to Adobe Campaign
• › Leveraged Adobe Journey Optimizer for managing behavioral data feedback loop from Adobe Campaign to RT-CDP
• › Supported SIT, UAT and Go-Live

Dec 2021 – May 2025 · 3 yrs 5 mos

• » Leading small team of Salesforce Marketing Cloud Trailblazers

May 2021 – Mar 2023 · 1 yr 10 mos

• 📨 Salesforce Marketing Cloud
• » Marketing Cloud Architect & Tech Lead
• 1. Implemented a custom Email Translation App for the Travel Industry:
• › Created custom Cloud App (MVC pattern) with SLDS-based user experience
• › Used SFMC Content Builder REST API to download Email content (including all versions of AB Test and Dynamic Content blocks)
• › Leveraged Smartling REST API to translate all the content blocks (with approval process)
• › With both above-mentioned APIs built the system for creating translated and secured copies of the Email within a minute of the completed translation
• 2. Implemented Interaction Studio for Personal Care Industry:
• › Developed Sitemap (hybrid model with ETL and GTM)
• › Created Overlay Web Template with custom engagement triggers
• › Created Einstein Decisions Web Template with text-based ML experiences
• › Created Notification Server-Side Template
• › Deployed custom Interaction Cookie Expiry solution
• 3. Implemented two Salesforce Marketing Clouds from scratch for Pharmaceutical Industry:
• › As a Tech Lead, coordinated work of the SFMC development team on 50+ Business Units project
• › Architected the contact, and multi-level consent data models in multi-org and single-org setups connected via Marketing Cloud Connect with Health Cloud
• › Created 50+ Preference Centres with consent management backend supporting real-time changes cross-cloud
• › Created Contact Deletion process with a privacy-first archiving solution
• › Developed custom deployer solution to speed up multi-country deployment
• › Prepared naming convention, refactoring and optimisation recommendations for the client
• 4. Improved and extended implementation of Interaction Studio for a Consumer Electronics Retailer:
• › Performed audit of the original implementation of Interaction Studio and Marketing Cloud
• › Refactored Sitemap, Web Campaigns (templates and configuration), Einstein Recipes and Catalog configuration
• › Extended the Catalog with custom objects to enable new features for ML models

May 2020 – May 2021 · 1 yr

• 📨 Salesforce Marketing Cloud
• » Marketing Cloud Consultant & Developer
• 1. Implemented Salesforce Marketing Cloud from scratch for Education Industry:
• › Data model in multi-org setup connected via Marketing Cloud Connect with Education Cloud
• › Data management: synchronization, deduplication, deletion (Design and implementation in Automation Studio with SQL, SSJS)
• › Created Email Template and template-based Assets
• › Created Journeys along with Data Filters and Automations for segmentation purposes (no-code priority approach to minimize technical skill dependence)
• › Implemented Mobile Studio's Connect with custom keyword-specific subscription management
• › Architected and implemented Preference Center with Marketing Cloud wide consent management backend
• › Created custom Marketing Cloud Application supporting segmentation and data cleansing
• 2. Implemented Behavioral Triggers from scratch for Personal Care Industry:
• › Configured Marketing Cloud and created Collect.js Scripts
• › Built custom Behavioral Trigger Content Block for Email
• › Shared Best Practices on the custom Content Block and data layer implementation
• 3. Improved Salesforce Digital Enablement App:
• › Debugged and extended the Assets (Journeys, Emails, Data Extensions, SQL and AMPScript, Cross-cloud API integration)
• › Created Deployer to implement the solution on the SFMC side in 10% of the time previously required (Web Studio with SSJS)

Feb 2020 – Apr 2020 · 2 mos

• 📨 Salesforce Marketing Cloud
• » Marketing Cloud Consultant & Developer
• 1. Extended existing SFMC implementation for Energy Industry client:
• › Created Form Assets (Web Studio with HTML, CSS, JS)
• › Universal Form Processing for huge time saving with each new form implementation (Design and implementation in Web Studio with SSJS)
• › Robust and privacy-first Double Opt-In Process for GDPR compliance (Design and implementation in Web and Email Studios with HTML, CSS, SSJS, AMPScript, Triggered Sends)
• › Automation Error Logging for easier problem solving (Design and implementation in Automation Studio with SSJS)
• › Bug fixing in Automation Studio, Journey Builder and Email Studio (SQL, AMPScript)
• 2. Built SFMC Apps (HTML, CSS, JS, SSJS and APIs):
• › Form Generator - a no-code solution for creating forms (with submission processing and data extension storage) leading to huge time-savings when creating any forms
• › Campaign Manager - a no-code solution for creating cross-cloud campaigns (including folders, naming conventions, tracked links) allowing for end-to-end campaign management directly from Marketing Cloud
• 3. Created an automated MobilePush delivery speed analysis tool (Python + Jupyter Notebook)