Matthew Langie

CEO

United States34 yrs 4 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led marketing for Michael Crichton's software company.
  • Grew Internet Marketing Association to over 1 million members.
  • Developed online digital marketing courses for universities.
Stackforce AI infers this person is a seasoned leader in B2B SaaS marketing with expertise in digital strategies.

Contact

Skills

Core Skills

Strategic Marketing ManagementSoftware As A Service (saas)Digital MarketingCustomer Acquisition

Other Skills

Artificial Intelligence (AI)Marketing StrategyCreative MarketerBranding & IdentityWeb AnalyticsOnline MarketingAnalyticsStrategyMarketingStart-upsGo-to-market StrategySEMSocial MediaOnline AdvertisingDigital Strategy

About

Extensive experience in B2B software and technology marketing, including leadership roles at XANT, Mapp Digital, MarketLinc, Curalate, Adobe, Omniture, WebTrends, Infor Global Solutions, Datastream, Intel, and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain. Langie has served as Vice Chairman, Board of Directors for the Internet Marketing Association, growing this professional organization to over 1,000,000 professional members worldwide. He is Director Emeritus of the Web Analytics Association and is a recognized thought leader in the digital marketing industry. Langie is a highly sought-after speaker at marketing conferences and teaches digital marketing via online courses he's developed for universities and industry associations. He has served on the Board of Directors for Special Olympics Utah and is an accomplished musician having performed live with American Idol winner Taylor Hicks.

Experience

34 yrs 4 mos
Total Experience
4 yrs 8 mos
Average Tenure
16 yrs 4 mos
Current Experience

Personize

Chief Marketing Officer

Aug 2025Present · 9 mos · personize.ai

  • Personize delivers true 1:1 personalization at scale, natively inside HubSpot, for sales, marketing, and GTM teams who want to win.
  • We built the first Generative Personalization Engine (GPE) to solve the biggest challenge in go-to-market: turning your CRM data into meaningful, revenue-generating conversations. With Personize, personalization isn’t a buzzword, it’s baked into every touchpoint, for every contact, at any scale.
Strategic Marketing ManagementArtificial Intelligence (AI)Software as a Service (SaaS)Marketing StrategyCreative Marketer

Lift ai

Marketing Advisor

Sep 2020Nov 2025 · 5 yrs 2 mos · Remote

Strategic Marketing ManagementCustomer AcquisitionDigital MarketingBranding & Identity

Robust choice (personize ai)

Advisor

Jun 2020Sep 2025 · 5 yrs 3 mos

Xant

Chief Marketing Officer

Apr 2019Jun 2020 · 1 yr 2 mos · Provo, Utah Area

  • So excited about our new brand! InsideSales.com is now XANT
  • XANT™ helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud™ uses AI powered by Real Data™—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Experian, West Corp., and Ten-X rely on XANT for measurable revenue lift and real results.
  • XANT - Pioneering the Future of Growth™. http://XANT.ai

Insidesales.com

Chief Marketing Officer

Apr 2019Nov 2019 · 7 mos · Provo, Utah Area

  • XANT™ helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud™ uses AI powered by Real Data™—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Experian, West Corp., and Ten-X rely on XANT for measurable revenue lift and real results.
  • XANT - Pioneering the Future of Growth™. http://XANT.ai

Mapp digital

Chief Marketing Officer

Aug 2017Jul 2018 · 11 mos · Greater San Diego Area

  • Recruited as first CMO to spearhead global marketing initiatives leveraging marketing automation, demand generation (SEO/SEM/display), PR, and event marketing to drive growth and lead generation for B2B sales
  • Responsible for managing and overseeing all global marketing initiatives for Mapp Digital, while growing the footprint of the Mapp Customer Engagement Platform, integrated Data Management Platform (DMP) and Customer-centric Services.

Marketlinc

2 roles

Chief Marketing Officer

Promoted

May 2016Jul 2017 · 1 yr 2 mos · Greater Salt Lake City Area

  • MarketLinc enables global brands to increase revenue up to 20% by humanizing digital commerce. We identify consumers who require more than a digital experience to maximize their purchase, can predict when and how they need sales assistance, and provide personalized human-to-human engagement at critical moments across the buying journey. All in real-time, and always pay for performance.
  • Turn revenue lost into revenue lift by providing customer journeys with the MarketLinc human experience.

Board Advisor

May 2015May 2016 · 1 yr · Greater Salt Lake City Area

  • Assist with strategy, go to market advice, and growth plans.

Curalate

Chief Marketing Officer

May 2015May 2016 · 1 yr · Greater Salt Lake City Area

  • Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands. Curalate solutions touch millions of consumers daily by enabling brands to unlock the power of pictures.
  • Curalate is backed by top tier venture capitalists including NEA and First Round Capital, and serves over 800 brands and agencies including Nordstrom, Urban Outfitters, Target, Playboy, Williams-Sonoma, Hyatt, Edelman Digital, GroupM Next, and hundreds others.

Teamvibe

Board Advisor

Sep 2014Dec 2020 · 6 yrs 3 mos · Greater San Diego Area

  • Assist with strategy, go to market advice and growth plans.

Internet marketing association

Vice Chairman, Board of Directors

Jan 2011Oct 2017 · 6 yrs 9 mos

  • The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued more than 1,000,000 professional members in various fields including sales, marketing, business ownership, programming and creative development. Serve as Vice Chairman of the Board and oversee the Association's education initiatives including the Certified Internet Marketer program which provides participants with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment. http://bit.ly/UifIWJ

University of california, irvine division of continuing education

Advisory Board & Adjunct Instructor

Oct 2010Nov 2025 · 15 yrs 1 mo

  • Advised UC-Irvine Extension in the development and launch of their Internet Marketing Certificate program delivered online. Essential for all marketing professionals and business people, the Internet Marketing Certificate Program provides a comprehensive examination of digital marketing tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing (SEM/SEO) aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

The marketing gurus

Chief Executive Officer

Jan 2010Present · 16 yrs 4 mos · Greater Salt Lake City Area

  • www.marketinggurus.net
  • The Marketing Gurus partners with leading companies, digital marketers, and independent creators to develop innovative strategies, implement digital marketing best practices, and produce results to compete in today’s digital marketplace. Both start-ups, reknowned artists, and established enterprise businesses partner with us to develop digital marketing strategies for proven success.
  • Clients include Microsoft, ThermoFisher Scientific, FedEx, University of California, HealthEquity, Liberty University, Esri, as well as fast-growing startups and mid-market growth organizations seeking to transform their operations for digital success.

Digital analytics association

Director Emeritus, Board of Directors

Apr 2009May 2011 · 2 yrs 1 mo

Adobe systems

Senior Director, Strategic Marketing

Feb 2008May 2015 · 7 yrs 3 mos · Lehi, UT

  • As Senior Director of Strategic Marketing for the Digital Marketing Business Unit at Adobe Systems, Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating over a billion dollars in revenue. His responsibilities span go-to-market strategy, messaging and positioning, pricing & packaging, sales enablement, competitive intelligence and product evangelism.

Webtrends

Director of Product Marketing

Jan 2006Jan 2008 · 2 yrs

Infor

Director, Product Marketing

Jan 2002Jan 2006 · 4 yrs

  • • Responsible for team developing product marketing strategies and programs generating over $102 million in software & services sales targeting customers in over 140 countries

Timeline computer entertainment

Vice President-Marketing

Jan 1999Jan 2002 · 3 yrs

  • Established marketing department for Michael Crichton’s game developer startup and led marketing team in developing product strategies, managing agencies, and driving marketing plans for global launch of PC videogame
  • Led product marketing and publishing efforts including branding, product positioning, packaging creation, online content development, pricing strategies, and retail channel management
  • Featured as cover story for Texas Business Monthly magazine

Intel corporation

Marketing Manager

Jan 1997Jan 1999 · 2 yrs

  • • Directed product marketing efforts supporting the development and licensing of advanced 3D graphics technologies to the PC game developer and internet software market

U.s. air force

Captain

Jan 1990Jan 1995 · 5 yrs

  • Executive Officer for USAF Squadron at world's largest language training school - the Defense Language Institute.
  • Combat Supply Officer with combat mobility unit responsible for deploying equipment and living facilities (i.e. tent cities) to remote locations including the Middle East and South America.

Education

The University of Texas at Austin

MBA — Marketing and Information Technology

University of Notre Dame

BBA — Marketing

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