Feb 2024 – Mar 2026 · 2 yrs 1 mo

• Operating as part of the global team.
• Developing Retail/Telco/Banking/Travel monetization solutions and ecosystems.

Feb 2023 – Jan 2024 · 11 mos

• Extending responsibilities to telco, banking and insurance sectors, for omnichannel engagement, sales and servicing solutions in EMEA-AP

Oct 2021 – Feb 2023 · 1 yr 4 mos

• Responsibility for strategic planning and execution to drive successful business outcomes with SAS AI and CI (Customer Experience solutions, Customer data platforms) in EMEA closely working with Retail and CPG customers, account managers, professional services, internal stakeholders, and partner network.
• SAS CI solution broadly covers customer data platform, advanced customer insights and retail analytics, cross-channel customer journey, campaign optimization, real-time contextual decisions.

Mar 2017 – Oct 2020 · 3 yrs 7 mos · Italy

• Analytical CRM and Marketing automation advisor - crafting advanced analytics + marketing solutions for personalized omnichannel engagement, sales and services for financial services, insurance, telco and retail.

Jul 2020 – Oct 2021 · 1 yr 3 mos · Italy

• My relationship with MediaWorld dates back to 2000 — I worked on their first intranet, commerce and customer data platform in 2007, when MDM was still an exotic term.
• In 2020, with Covid reshaping the business and e-commerce being key for revenue protection, I stepped in as temporary Customer & Digital Director, reporting to the board. Team of 50 (20 internal + 30 external).
• Key results (FY21):
• Business: €500M online sales target met. Delivered Y/Y double-digit growth and record online revenues despite Covid pressure.
• People: hired top digital roles and stabilised a talented digital team (adv, CX, commerce, CRM, tech); established succession patterns.
• Technology: Stabilised core platform with the new CIO; selected SaaS platforms for continuity; delivered ecomm re-platforming roadmap with ACN under German HQ guidance.
• Completed key goals, hired my own replacement to ensure continuity.

Jan 2015 – Jan 2016 · 1 yr · Milan

• In this role, i supported the Digitalbreak.it management team in the transformation into a digital marketing service provider, empowering offering, organization, skills and delivery of new solutions.
• Customers served:
• Angelini - pharma digital mkt automation
• Direct insurer - direct insurance marketing & analytics
• Sacchi - b2b/c digital mkt & commerce replatforming
• Primary TM&Patents - patents & TM Self Service and digitization
• Private bank - UX analytics & marketing automation for social mobile banking
• Primary bank - multichannel marketing & remote selling

Feb 2014 – Feb 2015 · 1 yr · Milan

• In this role I supported the Management team to develop new business and redefine the overall agency service positioning. New strategy and value propositions for digital product & services were crafted in few months - in a merge & acquisition transition - with the objective of an IPO. Doing has been lately acquired by Capgemini.
• Customers served:
• Dnsee
• Eni
• Ferrari
• Saipem
• Tinaba product and service design - Sator group
• Widiba
• GroupAma

Oct 2010 – Feb 2017 · 6 yrs 4 mos

• Supported companies to create and manage the new generation of "2.0 sales machines", connecting digital, physical marketing + commerce experiences.
• In this role i provided guidance and support to customers, partners and system integrators to envision, design, plan and build solutions for exceptional multichannel customer experiences, social transactions, advanced digital marketing and web analytics for business.
• Pazienti.it: assessing digital revenue models, implementing 360 customer view and marketing automation for patients and doctors
• Save the Duck: assessing marketing strategy & operations, implementing 360 marketing automation for ecommerce and proximity shopping
• life insurance: boosting customer acquisition and lead management; building a digital retail B2B/C sales model shifting from classic B2B touchpoints.
• Industrial manufacturer: multichannel campaign roadmap for B2B/B2C
• Main telco: improving conversion rate optimization with analytics and the "always available" cognitive sales chatbot
• Main bank: assessing strategic mkt dept. on multichannel customer journey design and execution/measurement
• Moby Lines: digital strategy definition support, digital marketing and sales system design for real time intelligent transactions.
• Amadori: solutioning support for digital/multisite system, including social registration and social analytics
• Avanzi: Solutionoing support for E2E social intranet, Solutioning support for new digital strategy for B2C channels (web, mobile, digital store)

Sep 2007 – Dec 2010 · 3 yrs 3 mos

• Led business development, project design and delivery for innovative digital transformation solutions with the IBM Commerce partner network.

Jan 2005 – Jan 2007 · 2 yrs

• Worked with a specific focus in business and human captal management projects: collaboration, talent, knowledge and performance management.
• Main projects in this period:
• Unibo.it
• UniBocconi.it
• Agrea http://agrea.regione.emilia-romagna.it
• Senato.it
• Eni - Corporate Portals
• Fastweb
• Enidata
• Gesco Inline
• Telepass
• MPS Professional
• Narita - Ferrovie dello Sato
• Up2gold
• Brioni

Nov 2000 – Jan 2004 · 3 yrs 2 mos

• Interactive Design Senior Consultant / Creative director
• Coordinated all the Milan center activities related to engage, propose, gather and analyze requirements, define, design, deploy, build and test e-business solutions through IBM GS Method and UCS Methods, including Corporate and Public Portals, Commercial websites, Content and knowledge management solutions, Collaboration, Web applications.
• Coordinated other activities as Worldwide Accessibility IBM Position WG, Coaching activities, Development of the IBM BCS Usability and Accessibility Practice, linkage and collaboration with related ISO WG and communities.
• Some projects in thie period:
• Ina Vita – Assitalia
• www.italiatiles.com
• www.unibo.it
• www.assopiastrelle.it
• www.invoglia.it
• www.bancadellarete.it
• www.nextrasgr.it
• NextraNet
• www.luxottica.it
• www.fideuram.it
• MyENI Intranet
• Generali Asset Management
• Fiat GroupNet intranet
• Agip extranet
• BE24.gr

Jan 1997 – Dec 2000 · 3 yrs 11 mos

• Lead the creative direction and business development for the interactive division of MCE.
• In this period we growth from initial 4Mu$d billing over 100Mu$d winning creative bids for MCI, one big account after another.. Telecom, Tin.it, Microsoft, MrTed and other beautiful tech-accounts were our business.
• Especially Telecom Italia Net (Tin.it), that was our mindset-shift arena for the itegrated business communications and 2.0 relations: we put people in internet passing from the initial 200.000 italian internet users (1996) to over six milions in year 2000.

Sep 1992 – Nov 2000 · 8 yrs 2 mos

• Founded and directed A+P.
• Creative director @ Ardigo+Palmarini, competitive creative powerhouse for customers and advertising agencies, providing creative services for strategy, design and production of branding and advertising campaigns, packaging, below the line (trade, POS) interactive.
• A+P counted with 17 talented crew.
• Strongly focused new business development, working to empower advertising agencies creative staffs and engage new large accounts:
• McCann Intearactive
• Ogilvy & Mather
• J.Walter Thompson - Partners in Business Communication
• GR Sudler&Hennesey (Pharma Industry Commnuication)
• Girolamo Melis & associati (a Milano e Barcelona)
• Business Press
• Franco Gaffuri Associati
• Metropolis
• In parallel, managed creative teams for integrated communication strategies and activities for the following customers:
• Telecom Italia
• Tin.it
• MrTed.com
• Microsoft
• IBM
• Wilkinson Blades
• Triumph Lingerie
• Algida Unilever
• Ideal Standard
• Solvay
• Cartorama
• Class Editori (Class,Country Class,Campus)
• ItaliaOggi
• Agos Service
• InFor (IPSOA)
• Novamont
• Buffetti

Jan 1991 – Jan 1992 · 1 yr · Milano, Barcelona

• Art direction.
• Advertising, Below the line.
• Infor, Buffetti, Novamont.
• Italian and Spanish accounts.

Jan 1990 – Jan 1991 · 1 yr · Milan Area, Italy

• Art direction.
• Pharma, Ethical & Consumer brands.
• National & European accounts.

Jan 1988 – Jan 1990 · 2 yrs

• Art direction.
• Advertising, Below the line.
• Chemical, Food, Industrial, Furniture.
• National accounts.

Dec 1985 – Sep 1987 · 1 yr 9 mos

• Art direction and packaging design.
• Diseño y realizacion packaging e imagen coordinda de lineas de producto en CPG, campañas de promocion y comunicacion integadas para Molinos Rio d la Plata.
• http://www.molinos.com.ar/
• Brands que he seguido para el disgno integrado: Exquisita, Blancaflor, Matarazzo, Preferida, Cocinero, Vitttina, Lyra, Manty, Nobleza Gaucha