Aug 2023 – Dec 2025 · 2 yrs 4 mos · New York, New York, United States

• Drive performance-focused advertising strategies across Hulu, Disney+, ESPN, ABC, FX, Freeform, and National Geographic as part of Disney’s Performance Marketing and Addressable Ad Ops teams.
• Manage high-touch client relationships and full-funnel campaign execution, with expertise in ad tech, troubleshooting, and cross-functional coordination.
• Lead programmatic direct and PMP deal execution across Disney inventory, partnering with DSPs and SSPs including DV360, The Trade Desk, and Magnite.
• Oversee end-to-end Private Marketplace (PMP) campaigns—packaging, activation, and optimization—aligned with audience strategy and advertiser KPIs.
• Vertical Expertise: Automotive, CPG, Education, Events & Entertainment, Financial Services, Healthcare & Insurance, Lifestyle, Non-Profit, Retail, Sports Betting – Sportsbooks, Streaming & Media, Technology, ,Telecom & MSO

Sep 2022 – Jul 2023 · 10 mos · New York, New York, United States · Hybrid

• Assist the Ad Operations team in troubleshooting campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues.
• Support the Local Entertainment & Political team with traffic video assets, ad tags, QC , audits and billing.
• Partner with 3P vendors; Doubleverify, Doubleclick Campaign Manager, Extreme Reach, Innovid, Kantar, Lucid, MOAT & Nielsen DAR

Apr 2022 – Sep 2022 · 5 mos · Playa Vista, CA

• Out of Home Supervisor for team Heineken, Hyundai & KIA

Jul 2021 – Mar 2022 · 8 mos · Burbank, California, United States

• Out of Home Supervisor for team, 20th Century Studios, Marvel Studios & Walt Disney Movie Pictures

Sep 2017 – Jul 2021 · 3 yrs 10 mos · Greater New York City Area

• Work in partnership with Sales Teams and enables Sales Teams to maximize their efforts for a successful Out Of Home advertising campaign by focusing on the strategic inventory selection for client proposals, developing plans for RFP responses and creating strategies for developing new and deepening existing business.
• Out Of Home campaigns include but not limited, static & digital full motion spectaculars, client interactive, mobile amplification and product sampling.

May 2016 – Sep 2017 · 1 yr 4 mos

• Responsible for training Fox Sports, Entertainment and Hispanic Ad Sales group new hires in Sales, Pricing & Planning, and Research, ranging from entry to senior level, on FOX’s proprietary system, PACE
• Create and edit Power Point presentations, workbooks and one-sheeters training material for sales
• Create a learning curriculum based on role and responsibility to onboard and continually enrich employees’ skills and knowledge
• Highlight blind spots and implement innovative solutions to close skill gaps and drive performance

Oct 2014 – May 2016 · 1 yr 7 mos

• Responsible for assisting four account executives with over $20 million in scatter and upfront revenue across both Hispanic and general market networks -FOX DEPORTES, FOX BROADCAST PRIME, FX, FXX, FS1 & NAT GEO MUNDO- for 20+ active advertisers including Arby's, Anheuser-Busch, AT&T, Direct TV, FDA, Ford, KFC, Miller-Coors and Subway
• Coordinate and book all added value, PSA's & sponsorship packages for advertisers
• Contribute to the brainstorming process and creation of customized client proposals: pulling together presentation shells for the group as well as gathering historical sales information and research
• Assist with Commercial Administration, Pricing and Planning, Sales Coordination, Research, Programming and Marketing Departments for Fox's Networks
• Work in both agency and client levels; serving as a liaison with advertising agencies in monitoring accounts
• Partner with the Traffic department to ensure accurate ad specifications and booking
• Work with Finance Team to resolve problems with copy, billing/invoices, order discrepancies and inventory issues