Dec 2024 – Present · 1 yr 6 mos · Birmingham, England, United Kingdom

• 🚀 Growth Strategy & Execution in the Data Science Vertical:
• ✔ Scaled content distribution across newsletters, SEO-optimized blogs, and partner channels, ensuring high visibility and engagement in the ML/AI ecosystem.
• → Built systems to repurpose long-form content and distribute across owned and earned platforms to drive steady organic growth.
• ✔ Monetized newsletters strategically by integrating ad networks, optimizing ESP monetization APIs, and experimenting with sponsorship models.
• → Resulted in diversified revenue streams and reduced dependency on a single monetization source.
• ✔ Drove channel testing and traction development using the AAARRR (Pirate Funnel) framework, focused on user acquisition, activation, retention, referral, and revenue.
• → Identified and doubled down on high-performing acquisition channels while optimizing onboarding to reduce drop-offs.
• ✔ Implemented SEO strategies targeting long-tail keywords in the GenAI/ML/GPT/Data-Science niche, improving discoverability, organic traffic, and inbound interest.
• → Increased qualified leads and newsletter sign-ups by targeting high-intent search behavior.
• ✔ Applied the Bullseye Framework to prioritize growth channels, testing fast, and focusing on what truly moves the needle.
• → Accelerated growth without bloated experimentation budgets.
• ✔ Used critical thinking models to pressure-test growth ideas, align execution with business goals, and measure what matters.
• → Shifted the focus from vanity metrics to meaningful business KPIs like LTV, CAC, and engagement velocity.

Mar 2023 – Jan 2025 · 1 yr 10 mos · Birmingham, England, United Kingdom

• 📨 Newsletter Strategy & Community Building in the Data Industry:
• ✔ Created and scaled newsletters that deliver deep, actionable insights to data professionals—partnering with DataPro to curate content tailored to the evolving needs of the industry.
• → Focused on quality, clarity, and consistency across content touchpoints.
• ✔ Covered high-interest topics including Business Intelligence, GPT/LLMs, data analytics, privacy, and database management—designed to keep readers informed and ahead of the curve.
• ✔ Built and launched BI-Pro and AI_Distilled, weekly newsletters featuring:
• → Expert articles, case studies, emerging trends, toolkits, and hands-on tutorials for real-world application.
• ✔ Developed access strategies for exclusive premium content—providing subscribers with curated expert resources from the Packt digital library.
• → Blended content with value-add experiences to increase retention.
• ✔ Embedded continuous feedback loops from users to improve newsletter content, format, and delivery.
• → Used feedback data to guide content themes, refine tone, and test new formats.
• ✔ Grew a highly engaged audience of over 200,000 subscribers, with consistent 50%+ open rates and 0.5–1% CTRs across campaigns.
• ✔ Expert in Beehiiv, Substack, and Mailchimp, executing high-impact email marketing, segmentation, and A/B testing strategies.
• ✔ Fostering a vibrant data professional community by creating space for knowledge-sharing, conversation, and meaningful content-driven engagement.
• 👉 Check out the Packt BI-Pro Newsletter https://www.packtpub.com/en-us/newsletters/bipro?srsltid=AfmBOootjh5JGJdm1bghcTVj9u8psuAtBYVtqO_JGIlyGWHtrnc_gjMH
• 👉 Check out the Packt DataPro Newsletter https://www.packtpub.com/en-in/newsletters/datapro?srsltid=AfmBOoo8AVryL3Q_wWKxEw_tGwG7SuXR_HY2wrLjqslMqcV5lCDHQkmr

Jul 2022 – Apr 2023 · 9 mos · Birmingham, England, United Kingdom

• Built DataPro Newsletter from the ground up with a consistent product strategy.
• Researched the needs and pain points of the target audience, and used that feedback to guide product development
• Used agile methodologies to manage product development cycles, ensuring that features are delivered on time and within budget
• Collaborated with authors to create engaging and informative content for the newsletter
• Implemented UI styling to ensure that the newsletter has a professional and consistent visual appearance
• Used Open Rates, Click Rates to monitor product performance and identify areas for improvement
• Worked closely with the publishing product team to ensure that the product meets the needs and preferences of the target audience
• Launched the product successfully with effective product marketing strategies to attract new subscribers and retain existing ones
• Continuously innovate and improve the product, incorporating new features and functionalities based on user feedback and market trends
• Possess in-depth product knowledge, staying up to date with the latest trends and developments in the data and machine learning industry
• Manage the product development process, working with cross-functional teams to ensure that the product is delivered on time and meets the requirements of all stakeholders

Aug 2021 – Jul 2022 · 11 mos · Birmingham, England, United Kingdom

• Built SecPro Newsletter by creating featured solutions with JTBD Framework, User Feedback Analysis, User Acceptance Testing, UX Research, and focusing Product Ops
• Implementing Plan, design, and developing user stories, workflow, personas, and wireframes
• Analysing data quality, building quality metrics, develop test cases, and prioritize testing activities.
• Developing business insights by analyzing data from PowerBI, MailChimp Reports, Google Analytics, etc.
• Conducting user research, market research, and managing Product Operational tasks
• Communicating with various stakeholders
• Procuring key information about product-building strategies with Data Analysis using PowerBI
• Creating web components and pages on WordPress site.
• Gathering resources around Kali Linux, Python Pentesting, K8 & AWS IAM security, for Packt SecPro Newsletter
• Created and published social campaigns for Twitter and LinkedIn
• Collaborated with more than 10 authors to gather third-party content for the newsletter.