Michael Moses, MBA — Co-Founder
Data-driven growth & performance marketer | Consumer tech & healthtech | Mobile apps I’m a growth marketer passionate about using data to scale consumer products. My career has focused on leading marketing for B2C start-ups and enterprise organizations, primarily in consumer mobile apps and health & wellness, across North America, Latin America, and EMEA. My focus is user acquisition and retention, running performance and brand campaigns across social media, Google, Apple Search Ads, and the App Store, as well as channels like influencers, content, experiential, and mass media. On the retention side, I drive growth through CRM, push notifications, email, and personalized content. Data-driven decision-making guides everything I do: setting targets, designing strategies, and leading teams or agencies to execute and optimize growth plans. At ParticipACTION, a health & fitness non-profit, I managed a $1M app marketing budget, grew app usage 5x, and drove the app to #1 in the Health & Fitness category of the App Store, surpassing brands like Peloton and Nike. After the app was decommissioned, I launched Pub Crawl Toronto, recognizing a gap in Toronto’s nightlife scene. Leveraging my marketing background, I built a revenue and acquisition strategy that has generated $100K+ while maintaining operations with a lean team. The success of Pub Crawl Toronto helped me fund building on my passion for health & wellness technology: I co-founded Phase, the first period tracking app designed to help users feel better through personalized, science-backed nutrition recommendations. I lead all marketing initiatives, including user acquisition, content strategy, and activations. So far, user-generated content has reached 250k+ organic views, our NYC activation drew 300+ attendees, and 82% of app downloads have been organic (vs. ~0% industry norm). Feedback consistently highlights my ability to turn data into actionable insights, deliver measurable results, and build strategies that make a positive impact on consumers worldwide. I’ve lived and worked in 5 countries, visited 30+, and speak 5 languages. My passions run deep: health (I’m a certified personal trainer), fitness (black belt in Karate), video games (lifelong gamer, blogger, and mobile gaming industry experience), and global culture. I’m open to full-time or consulting opportunities in consumer tech, healthtech, or mobile app marketing, and enjoy supporting aspiring marketers with guidance and mentorship.
Stackforce AI infers this person is a Growth Marketing Expert in HealthTech and Consumer Mobile Apps.
Location: Toronto, Ontario, Canada
Experience: 14 yrs 7 mos
Skills
- Growth Marketing
- Product Marketing
- Marketing
- Event Management
- Product Management
- Social Media Marketing
Career Highlights
- Grew app usage 5x at ParticipACTION.
- Launched Pub Crawl Toronto generating $100K+ revenue.
- Co-founded Phase, a leading period tracking app.
Work Experience
Phase
Head of Marketing and Cofounder (1 yr 9 mos)
Humber College
Part-Time Professor, Marketing in Health and Wellness (2 yrs 3 mos)
Pub Crawl Toronto
Marketing Lead / Founder (2 yrs 9 mos)
ParticipACTION
Senior Product Marketing Manager (3 yrs 5 mos)
Rogers Communications
Product Manager (1 yr 4 mos)
TimePlay Inc.
Product Marketing Manager (2 yrs 9 mos)
TEDxToronto
Social Media Lead (9 mos)
Rotman School of Management, University of Toronto
Marketing Manager (1 yr 10 mos)
Rainmaker Global Business Development
MBA Marketing and Strategy Intern (3 mos)
KPMG
Global Marketing Project Coordinator (Contract) (3 mos)
Dell
Assistant Marketing Manager (Contract) (1 yr 11 mos)
RBC Royal Bank
Marketing Support Intern (9 mos)
Education
MBA at University of Toronto - Rotman School of Management
MBA at IE Business School
B.Com (Honours) at University of Ottawa
B.Com (Honours) at Amsterdam University of Applied Sciences
