Jun 2020 – Feb 2024 · 3 yrs 8 mos · Sri Lanka · On-site

• Sales & Marketing | FMCG | Luxury Goods | Healthcare | E-commerce | B2B
• Sales and marketing across premium product segments including white gold, diamonds, gemstones, and luxury watches, along with core sectors like FMCG, healthcare, and commodities.
• Proven track record in:
• Import & export operations
• Wholesale and retail sales of medical supplies (surgical gloves, oxygen concentrators, oximeters, masks, thermometers)
• FMCG distribution across general care, food & beverages, and personal care categories
• Digital marketing, social media management, and e-commerce operations
• Order management, logistics oversight, and cost control
• Corporate and B2B sales
• Driving operational excellence and enhancing customer relationships for long-term value.

Jul 2018 – Jun 2020 · 1 yr 11 mos · Sri Lanka · On-site

Jun 2017 – Jun 2018 · 1 yr · Colombo, Western, Sri Lanka 🇱🇰

• Responsible for leading the overall retail operations and strategic marketing initiatives of the Dankotuwa brand across multiple channels.
• Enhancing brand visibility, optimizing showroom performance, and driving sustainable revenue growth through innovative retail strategies, modern trade, B2B engagement, and digital transformation.
• P&L of retail operations, development and execution of marketing campaigns, leadership in product innovation and packaging, and oversight of customer experience across all touchpoints.
• Accountable for leading showroom expansion projects, visual merchandising, and aligning the brand’s retail identity with its premium market positioning.
• Oversee end-to-end showroom operations and drive marketing initiatives for the Dankotuwa brand.
• Manage retail channels including modern trade, B2B, and corporate client segments.
• Handle enterprise account management and develop long-term business relationships.
• Lead staff training and development programs to enhance team performance and customer service standards.
• Drive new product development and packaging initiatives aligned with market trends.
• Manage and execute e-commerce strategies and digital marketing campaigns.
• Plan and implement strategic marketing campaigns and product launches to strengthen brand presence.
• Participate in special sales promotions, exhibitions, and brand-led events to maximize market visibility.
• Lead project management for showroom concepts, including layout design, interior fit-outs, and visual merchandising.
• Oversee the creation and installation of signage, print collateral, and branding materials.
• Manage end-to-end execution of new showroom openings, ensuring alignment with brand standards.

Aug 2011 – Jan 2017 · 5 yrs 5 mos · bahrain 🇧🇭

• Lead and manage retail operations and brand marketing initiatives across five boutique showrooms specializing in fine jewelry and luxury watches.
• Oversee retail merchandising, inventory control, and visual presentation to ensure alignment with brand standards and market demand.
• Manage the recruitment, interviewing, and onboarding of retail personnel; oversee staff retention strategies.
• Provide coaching, mentoring, and regular performance appraisals to develop high-performing retail teams.
• Conduct monthly training sessions focused on product knowledge, customer service excellence, and operational efficiency.
• Perform daily inspections of multiple boutique store operations to ensure consistent execution of brand standards and service quality.
• Supervise inventory movement, including inter-branch stock shuffling of jewelry and watches based on location-specific demand and sales trends.
• Plan and execute the opening of new showroom locations, handling all operational and administrative formalities.
• Drive all marketing and promotional activities, including seasonal campaigns and local brand activations across all five retail outlets.
• Liaise with media agencies to manage advertising campaigns—overseeing artwork, scripts, and audio-visual content while optimizing media spend across print, television, radio, and outdoor platforms.
• Negotiate contracts with suppliers and service providers, ensuring operational costs are effectively managed and reduced.
• Develop and implement retail operational policies, standard operating procedures, and departmental goals to drive consistency and efficiency.
• Ensure full compliance with safety, security, and operational protocols across all locations.
• Produce comprehensive operations manuals to guide day-to-day business activities and facilitate store-level consistency.
• Collaborate closely with internal departments including Accounts, Product Management, IT, and HR to align business operations and strategic initiatives.

Mar 2010 – Apr 2011 · 1 yr 1 mo · Dubai, United Arab Emirates 🇦🇪

• Reporting directly to the CEO and Chairman,
• Responsible for the planning, implementation, research, and development of advertising strategies to support the company’s overall sales objectives.
• My role included organizing and executing advertising policies and campaigns aimed at enhancing brand visibility and driving consumer engagement.
• Advised senior executives and clients on effective advertising strategies to reach targeted audiences, focusing on brand awareness and the promotion of products and services.
• I worked closely with advertising agencies, providing direction on creative development, including artwork, copywriting, media scripting, television and film production, and media placement—ensuring all deliverables were aligned with brand guidelines, delivered within budget, and met strict deadlines.
• Analyzed consumer behavior and market data to understand needs and preferences, enabling accurate forecasting of market trends and future growth potential.
• My responsibilities also included researching new and emerging markets, analyzing opportunities for the introduction of new products and services, and gathering and interpreting statistical and market intelligence to support strategic decision-making.

Jan 2003 – Jun 2004 · 1 yr 5 mos · Citi Bank Pasay city, Metro Manila, Philippines.

• Responsibilities include administration and management of staff, preparation of documents, legal contracts and other agreements.
• Filling of employees records.
• Formulating incentives and commission schemes for the employees and agents.
• Meeting with other officers of other companies, discussing improvement for their company and implementing solutions.
• Making sure the over-all company operation is smooth and sales target are met.

Sep 2000 – Dec 2002 · 2 yrs 3 mos · Ḩawallī, Kuwait 🇰🇼

• Responsibilities include Marketing, Retail Operations, Stock inventory control, pricing and merchandising.
• Advertising in local newspapers and magazines.
• Formulating Marketing strategies and promotional campaigns.
• Market research and market segmentation.
• Purchasing and product pricing.
• Training and development of staff.

Mar 1998 – Aug 2000 · 2 yrs 5 mos · Colombo

• research and development, market inputs and customer database collection.
• Analyzing data regarding consumer telephone packages and submitting data feed-back to market research manager.
• Data entry of customer choice, rates, customer complaints and requirements. Improving telecommunication packages to suit the market,