Mohammad Sharique

Business Development Executive

Dubai, United Arab Emirates6 yrs experience

AI Enabled

Key Highlights

Achieved 150% growth for emerging brands at Swiggy.
Drove 70% MoM GMV spikes through strategic initiatives.
Expert in category management and data-driven decision making.

Stackforce AI infers this person is a Category Management expert in the E-commerce sector.

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Skills

Core Skills

Category ManagementBusiness StrategyBusiness DevelopmentClient Relationship Management

Other Skills

AI ToolsAnalytical SkillsArtificial Intelligence (AI)Assortment PlanningAttention to DetailBrand ManagementBusiness AnalysisBusiness AnalyticsBusiness PlanningBusiness Relationship ManagementCampaign ManagementCategory DevelopmentCommunicationCompetitive AnalysisConsumer Insights

About

Results-driven Category Manager with 4+ years of success in FMCG, D2C, Lifestyle and e-commerce—currently managing top D2C brands at Swiggy Instamart. Proven expertise in P&L ownership, assortment planning, pricing strategy, and cross-functional collaboration across supply chain, demand planning, and marketing. At Swiggy, I’ve led 150%+ growth for emerging brands, driven 70%+ MoM GMV spikes, and scaled category profitability through data-driven decision making, strategic sourcing, and consumer insights. Previously at Flipkart (Shopsy) and ICICI Bank, I honed skills in category development, stakeholder management, and business analytics—building a strong foundation in both tech-driven and customer-first environments. With a proven track record in managing category portfolios and executing strategies that increase profitability, I bring a data-driven approach to solving business challenges. I’m passionate about creating sustainable growth and contributing to long-term success.

Experience

6 yrs

Total Experience

1 yr 6 mos

Average Tenure

1 yr 9 mos

Current Experience

Instamart

2 roles

Assistant Category Manager

Nov 2025 – Present · 7 mos · Bengaluru, Karnataka, India · On-site

Category Lead

Sep 2024 – Nov 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Managing end-to-end category growth, planning and operations for top D2C brands, driving sustainable portfolio growth.
Formulating and executing category strategies to scale business, increase market share, and improve profitability.
Leading brand partnerships, assortment planning, ToT negotiations, JBP closures, and achieving GMV targets across key FMCG verticals.
Spearheading premium brand onboarding and building a curated brand portfolio through strategic alliances and market understanding.
Monitoring key metrics including YOY/QOQ/MOM growth, AOV, category share, DOH, ROS, customer repeat rate, fill rate, RTO, ROAS, and inventory turnover to identify gaps and implement corrective action plans.
Driving D2C brand excellence by simplifying the brand selling experience—focusing on enhanced storefronts, pricing optimization, marketing levers, RTO reduction, and net profit maximization.
Collaborating cross-functionally with demand planning, marketing, storefront, and supply chain teams to support growth initiatives and ensure DRR improvement.
Optimizing stock allocation from warehouses to PODs by leveraging DOH and sales run-rate analytics, ensuring efficient dark store enablement.
Enhancing customer experience and driving conversions through intelligent assortment planning, pricing, discoverability, and consumer offers.
Improving in-app merchandising by ranking and manual seeding of SKUs, creating contextual flows based on customer journey insights to boost traffic, and repeat purchases.
Establishing efficient demand forecasting processes and supply chain planning to maintain optimal inventory availability across the platform.
Maintaining a strategic vision aligned with Swiggy’s long-term objectives and competitive market positioning.

Category ManagementAssortment PlanningPricing StrategyCross-Functional CollaborationData AnalysisConsumer Insights+2

Flipkart

Category Management (Lifestyle)

May 2023 – Sep 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Managed Kids Clothing Category in Shopsy by Flipkart.
Actively predicted the trend of the kids market and planned for event discounting.
Product Portfolio Management: MSKU level analysis and tracked to identify gaps.
Engaged with multiple stakeholders across the organization including Product team, sell side team, marketing team, catalog team, and operations team.
Constructed a pricing strategy for all SKUs in the portfolio and closed the discount offers for Events and BAU.
Business Strategy- Deeply understood customer behavior and developed new customer insights.
Understood online and offline players. Ensured Shopsy selection stays well ahead of the competition.
Vendor Management- Developed a deep and long standing relationship with the sellers.
Designed selection, pricing strategy, and inventory management for the category.
Worked on multiple conversion driving factors to ensure goals for the category were met.

Category DevelopmentStakeholder ManagementBusiness AnalyticsVendor ManagementPricing StrategyCategory Management+1

Icici bank

Deputy Manager

May 2022 – May 2023 · 1 yr · Bengaluru, Karnataka, India

Built and maintained strong relationships with clients, including individuals and businesses.
Monitored client portfolios on a regular basis and ensured they are aligned with their investment goals.
Built a network of contacts and referrals to expand the client base and communicated with the clients regularly to provide updates and gather feedback.
Assessed clients' financial needs and provided customized solutions, such as loans, savings and investment products.
Offered financial advice and recommendations to clients based on their needs and Cross-selling of the bank products and services to clients to increase revenue.
Stayed up-to-date with market trends, regulations, and industry developments.
Developed and implemented business plans to achieve monthly, quarterly and annual growth targets and kept accurate and up-to-date records of client interactions and transactions.
Collaborated with internal teams, such as credit and operations, to ensure seamless delivery of services to clients.
Maintained client satisfaction with the bank's business objectives, by offering value-added financial solutions and building long-lasting relationships.

Client Relationship ManagementFinancial PlanningBusiness DevelopmentCross-Selling