Dec 2022 – Jul 2024 · 1 yr 7 mos · Dubai, United Arab Emirates · On-site

• At Clicktap Digital, I led creative strategy and content development for brands across diverse sectors, including laundry, shopping malls, fintech, fashion, and insurance. My work combined storytelling, design thinking, and market insights to deliver campaigns that resonated with audiences and elevated brand identity.
• I had the opportunity to shape campaigns for prominent clients such as Gulf Oil, Rasasi Perfumes, 5asec, and Da Milano, where I translated business objectives into engaging concepts across digital and offline channels. From conceptualization to execution, I ensured campaigns were not only visually striking but also aligned with broader marketing and performance goals.
• My role involved overseeing end-to-end creative processes — from ideation and content production to brand positioning and communication strategy. I collaborated with performance teams, designers, and copywriters to produce integrated campaigns that balanced creativity with measurable impact.
• This experience strengthened my expertise in brand storytelling, campaign design, and multi-sector creative leadership, allowing me to consistently deliver work that drove both engagement and business outcomes.

Aug 2021 – Present · 4 yrs 8 mos · Bengaluru, Karnataka, India

• For us Being Dogs is all about promoting happier and healthier lives for dogs. We want to make it easier than ever for pet parents to lead a successful and happy life for their dogs. Thus after years of study, research and an amazing team we have invented a collection of dog meals, treats, and accessories that will leave you and your furry ones wanting for more.
• Happy Pet Parenting :)

Oct 2019 – Dec 2022 · 3 yrs 2 mos · Greater Bengaluru Area · On-site

• At Igniad Media, I specialized in driving measurable growth through data-backed performance marketing campaigns across platforms like Google Ads, Meta Ads, and LinkedIn. My role centered on creating and scaling high-impact digital strategies that consistently aligned with client objectives such as lead generation, e-commerce sales, and app installs.
• I managed end-to-end campaign execution — from audience research and ad creation to optimization and budget allocation. By leveraging A/B testing, advanced targeting, and remarketing strategies, I improved campaign efficiency while reducing acquisition costs. I also implemented cross-channel tracking and attribution models, ensuring accurate measurement of performance at every stage of the funnel.
• Beyond campaign management, I provided clients with actionable insights through in-depth reporting and analytics, turning raw data into clear narratives that guided decision-making. My efforts led to improved ROAS, stronger conversion rates, and sustainable growth for diverse client portfolios.
• This role deepened my expertise in key performance metrics (CPA, ROAS, CTR, CVR, LTV) and honed my ability to blend creativity with analytical rigor, ultimately ensuring every marketing dollar was accountable and growth-focused.

Dec 2018 – Sep 2019 · 9 mos · Bengaluru, Karnataka, India

• Managed the digital presence of 14+ brands in the real estate, fashion, hospitality, automobile and FMCG industries.
• Social Media: Understanding the impact of social media presence on brand loyalty and revenue generation. Administering a social media strategy for each brand. Creating content for the audience. Developing strategies to increase engagements and followers for the brand's social pages. Daily postings, stories, reels, handling enquiries and more operations. Ideating viral campaigns like giveaways, contests, quizzes, memes etc.
• Ads: Running ads on Facebook, Instagram, LinkedIn, Google, YouTube for customer acquisition. Forming a sales funnel for my ads and retargeting website visitors and drop off audience. Creating lookalike audiences, pixel integrations, database marketing, traffic and conversions objectives. Run and managed lead generation campaigns.
• Design: Creating a brand identity through design language. Understanding importance of fonts, colours, negative spaces, product placements and much more to set a consistent brand visual appeal. Working alongside designers, studying design briefs and designing graphics.

May 2018 – Oct 2018 · 5 mos · Greater Delhi Area

• During my internship at Udacity, my work was divided across three key areas:
• Engagement: Organized and facilitated activities to drive interaction and collaboration among students, helping build a stronger learning community.
• Support: Assisted students with both technical and non-technical queries, ensuring smooth learning experiences and resolving issues in a timely manner.
• Mentorship: Worked closely with both mentors and students to enhance the overall learning journey, ensuring that students received the guidance they needed to successfully complete their Nanodegrees.
• Position of Responsibility – Mentorship Community Management
• I was entrusted with managing the Udacity India Mentorship Community, which played a critical role in student success. This involved monitoring mentorship activities, analyzing mentor performance, handling escalations, auditing mentor–student interactions, and overseeing community workspaces. By providing constructive feedback to mentors and maintaining quality standards, I helped ensure that students had a seamless and supportive learning experience.
• This role also taught me how to work with and manage mentors on a daily basis — from onboarding and training new mentors to performance tracking and offboarding. While challenges were frequent, resolving them quickly and effectively strengthened my problem-solving skills and ability to manage people. Overall, this experience gave me valuable exposure to community management, mentorship operations, and the impact they have on driving student outcomes.