Mudassar Husain

Business Development Executive

Sarita Vihar, Delhi, India4 yrs 3 mos experience

Key Highlights

Expert in BTL marketing strategies.
Proven track record in lead generation.
Strong background in educational marketing initiatives.

Stackforce AI infers this person is a Marketing Specialist in the Education sector with a focus on BTL strategies.

Contact

Skills

Core Skills

Btl MarketingLead GenerationBrand PromotionMarketing StrategyB2b EngagementSales StrategyMarketing Campaign ManagementContent Management

Other Skills

Search Engine Optimization (SEO)BTL ActivationsAcademic AdvisingTeacher TrainingCommunicationMarketing ResearchTeamworkManagement Information Systems (MIS)Analytical SkillsOrganization SkillsDigital MarketingSEOVirtual Administrative SupportBusiness Growth StrategiesTraining Delivery

About

As a Senior Marketing Associate at Physics Wallah, I am passionate about driving impactful Below-The-Line (BTL) activities that connect directly with our audience. With a focus on innovation and creativity, I strive to implement strategic marketing initiatives that elevate our brand presence and engage our target demographic effectively. Leveraging my expertise in BTL marketing techniques, I work collaboratively with cross-functional teams to develop and execute campaigns that resonate with our audience and drive measurable results. Involved in revolutionizing the educational landscape through dynamic marketing strategies at Physics Wallah.

Experience

4 yrs 3 mos

Total Experience

1 yr 5 mos

Average Tenure

Current Experience

Pw (physicswallah)

2 roles

Associate Manager

Promoted

Jun 2025 – Sep 2025 · 3 mos · On-site

Marketing & Lead Generation: Designed and executed BTL campaigns, digital
marketing, and events to drive student inquiries.
Student Enrollments & Revenue: Achieved enrollment and revenue targets
through effective counseling and seamless registration processes.
Faculty & Team Management: Recruited, trained, and scheduled teachers
and counselors; conducted performance evaluations to ensure program
quality.
Program & Student Tracking: Maintained detailed trackers for leads,
attendance, certifications, and academic progress.
Workshops & Events: Organized monthly student workshops and annual
events in collaboration with staff and senior management.
University Collaborations: Built strategic affiliations with universities,
positioning the center as a key academic hub.
Planning & Reporting: Developed operational schedules and presented
actionable reports to senior leadership.

Search Engine Optimization (SEO)BTL ActivationsBTL MarketingLead Generation

Senior Marketing Associate

Feb 2024 – Jun 2025 · 1 yr 4 mos · On-site

Oversee administrative duties while actively generating leads for the
organization.
Engage with new parents during field visits to generate fresh leads.
Establish and maintain connections with coaching centers to generate
fresh leads.
Plan and execute contests and events for students to enhance branding
and promotional efforts.
Foster a positive buzz and raise awareness about the organization within
the market.
Implement strategies to increase the visibility of the organization.

Academic AdvisingTeacher TrainingLead GenerationBrand Promotion

Entrepreneurship development institute of india

Marketing Executive

Oct 2022 – Feb 2024 · 1 yr 4 mos · Bhubaneswar, Odisha, India

Developing, improving and implementing marketing plans unique to different products (Food & Agro, Handicrafts, Household utilities) for the existing women entrepreneurs
Conceiving and improving existing marketing and sales strategies of the rural women entrepreneurs
Conducting marketing research and analysis to produce relevant marketing information and evaluate trends and support in the marketing of the products
Coordinate and arrange buyer & seller meetings, online & physical exhibitions, awareness & mobilisation and workshops
Provide guidance and counselling of potential and existing rural women entrepreneurs for setting up and developing small and micro-enterprises.
Ensure proper B2B engagement of the stakeholders /vendors in order to maintain and foster a long-term relationship with them.
Planning each SHG's content calendar: new product releases, ad campaigns, influencer collaborations, etc
Researching performance and analytics for key social media campaigns, familiarity with Google and Facebook analytics

Marketing Campaign ManagementCommunicationMarketing StrategyB2B Engagement

Byju's

Associate - Pre Sales

Oct 2021 – Oct 2022 · 1 yr · Lucknow, Uttar Pradesh, India

This is an individual contributor role in an employee-oriented, high-performance environment that emphasizes spreading BYJU's unique way of learning across India. My role entails identification of prospect customers (via various lead channels) by calling them (via Ameyo) and achieving the following -
Briefing them about the program they have selected or shown interest in
Generate interest in a counselings session for BYJUS courses
Setting up scheduled Demos or Online meetings of prospects with our Academic Counsellors leading to successful sales conversations.
Updating updating task/activities/ relevant information various company platforms (e.g. LS, CRM, reporting)
Accountable for creating genuine and good quality qualified Lead Funnel for Academic Counsellors
Provide work-related updates to reporting managers as required from time to time

TeamworkManagement Information Systems (MIS)Sales StrategyLead Generation

Shine projects

Marketing Manager

Jun 2017 – Mar 2019 · 1 yr 9 mos · Hyderabad, Telangana, India · Remote

Orchestrated and executed multi-channel marketing campaigns, seamlessly integrating social media, Email Marketing, PPC advertising, and SEO strategies.
Applied a data-driven approach, analyzing performance metrics to assess campaign effectivenessand making informed decisions to continuously optimize results.
Took a lead role in promoting financial literacy by conducting online classes, hosting webinars, and developing courses for internet distribution, contributing to the expansion of educational outreach.
Managed and continually improved the efficacy and efficiency of website content for students, ensuring regular updates to maintain a dynamic and engaging online learning platform.

Analytical SkillsOrganization SkillsMarketing Campaign ManagementContent Management