Murugappan Meiyappan

CEO

Netherlands7 yrs 9 mos experience

AI Enabled

Key Highlights

Proven track record in revenue growth.
Expert in crafting viral marketing campaigns.
Strong leadership in team development.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on revenue generation and brand strategy.

Contact

Skills

Core Skills

Go-to-market StrategyPublic RelationsStartup MarketingRevenue & Profit GrowthContent MarketingSales EnablementRevenue ManagementProject ManagementBusiness StrategyBusiness DevelopmentVideo ProductionTechnical Writing

Other Skills

Positioning (Marketing)Pipeline GenerationInbound Lead GenerationHypothesis TestingEvent MarketingTeam ManagementROI OptimizationCross-functional Team LeadershipNew Business DevelopmentEnterprise MarketingProduct MarketingMarketing AutomationAnalyst RelationsG2Customer Marketing

About

Results-driven marketing professional with 8 years of work experience, and 20 years of writing experience. Serial founding employee with a good mix of creative and analytical skills — equally adept at crafting viral campaigns as I am building reliable revenue engines. I come with a proven track record in setting up scalable systems, hiring top talent & executing impactful PR. Hard skills include brand building, content marketing, and GTM strategy. Consistent top performer who is curious, opinionated, and got a deep-seated love for anything off left field. I enjoy unlocking people's potential to do more with less.

Experience

7 yrs 9 mos

Total Experience

1 yr 6 mos

Average Tenure

Current Experience

Fini

Interim Head of Marketing

Nov 2025 – Present · 6 mos · Amsterdam, North Holland, Netherlands

Go-to-Market StrategyPublic RelationsPositioning (Marketing)

Flo labs

2 roles

Founding Marketing Lead

Apr 2025 – Oct 2025 · 6 mos

→ Switched to the Sortment business unit once my mandate of cracking a new acquisition channel for Shopflo was fulfilled.
→ Spearheaded the public launch of Sortment AI, taking inbound funnel from 0 to 55+ MQLs / month.
→ Sortment was accepted into Google's AI Accelerator program as a result of our GTM efforts.

Startup MarketingPipeline GenerationInbound Lead GenerationGo-to-Market StrategyHypothesis Testing

Marketing Manager (Shopflo)

Nov 2024 – Apr 2025 · 5 mos

→ Added $1.3M in new ARR, exceeding H1 goal by 22%.
→ Built an industry-first ABM playbook for B2B demand generation with Meta, using a simple tech stack of Apollo + Clay + Meta Ads.
→ Partnered with executive leadership to guide the parent company towards profitability and positive cash flow.
→ Mentored and enabled the team. They created lead magnets with 750+ downloads on average and organized events with 50+ attendees on average.

Revenue & Profit GrowthContent MarketingEvent MarketingTeam ManagementROI Optimization

Humantic ai

2 roles

Marketing Lead

Promoted

Jan 2023 – Oct 2024 · 1 yr 9 mos

→ Led a lean marketing team; took revenue from $200k to $1.5M+ in annual recurring revenue.
→ Generated $3.2M in pipeline via guerrilla marketing and high-impact influencer campaigns. Sourced over $5M in pipeline via GTM engineering and outbound efforts.
→ Orchestrated a disruptive OOH campaign at Salesforce’s annual conference, generating $250k from a $15k spend (16.7x ROI) and organic press mentions.

Sales EnablementCross-functional Team LeadershipRevenue ManagementNew Business DevelopmentEnterprise Marketing

Content Marketer

Feb 2022 – Dec 2022 · 10 mos

→ Ran analyst relations and customer advocacy programs: Humantic AI and its category was recognized by Gartner in its Cool Vendor and Hype Cycle lists in 2024. Humantic AI was also named the #2 Sales AI Tool of 2024 by 500+ customers on G2.
→ Built the MarTech stack (GA4, GTM, HubSpot workflows) boosting trial-to-paid conversion by 36%.
→ Managed content strategy and production, which includes: an e-book with 2000+ downloads, a whitepaper, a music album made entirely with AI, 15 webinars, and a podcast.
→ Established and ran strategic partnerships with AWS and Sandler Training before handing them over to the new Partnerships department.

Public RelationsContent MarketingProduct MarketingMarketing AutomationAnalyst RelationsG2+1

Lastbench

Marketing and Business Strategy Lead

Apr 2021 – Feb 2022 · 10 mos · Bengaluru, Karnataka, India

→ Drove LastBench's repositioning as a boutique, premium creative studio, which led to a 40% higher average ticket size
→ Won 15+ clients in 2 quarters by taking a consultative approach to business development
→ Set up inbound tech (Hubspot CRM) and processes, significantly improving pipeline forecasting
→ Expanded the creative workforce by 80% to match demand; worked closely with the founder as quasi "chief of staff" to gradually transform a team of operators into experts.

Project ManagementCopywritingEmployer BrandingMessagingInternal CommunicationsLeadership+1

Creathives

3 roles

Marketing Lead

Promoted

Apr 2020 – Apr 2021 · 1 yr

→ All video shoots were indefinitely halted during the nationwide lockdown, which put our little video production agency in a tough spot during the COVID-19 Pandemic.
→ Navigated the situation by pivoting from live action films to remote product shoots.
→ Tripled number of retainer clients through LinkedIn PPC campaigns.

Business DevelopmentLinkedIn MarketingPay Per Click (PPC)Video ProductionCrisis Management

Senior Brand Strategist

Oct 2019 – Mar 2020 · 5 mos

Google AnalyticsInbound Lead GenerationAccount ManagementMarketing Operations

Brand Strategist

Jun 2019 – Sep 2019 · 3 mos

AdvertisingCopywritingCreative StrategySearch Engine Optimization (SEO)

Wirality

Copywriting Intern

Mar 2018 – Apr 2018 · 1 mo · Bengaluru Area, India

→ Created compelling campaigns for prominent F&B and Entertainment brands in Bangalore.
→ Went viral on Twitter. Twice.

Social MediaCopywritingCreative StrategyMarketing Campaign Management

Arity

Associate Consultant

Aug 2017 – May 2019 · 1 yr 9 mos · Bengaluru, Karnataka, India

→ Part of the Driving Engine SDK team building a software library that detects speeding and collision events in moving cars by leveraging the driver's mobile phone sensors.
→ I owned the product's end-to-end technical documentation. A multi-million dollar deal with Life360 (key client) was attributed to my efforts in increasing the product's ease of implementation.
→ For my contributions, I was recognized as Employee of the Month.

Internal & External CommunicationsTechnical WritingDocumentationSales Enablement

Microsoft

Summer Intern

May 2015 – Jul 2015 · 2 mos · Bengaluru, Karnataka, India

→ Created a first-aid app with 2 other interns I met at the program. First leadership experience.
→ Pitched to investors and received positive interest, but dropped due to regulatory constraints.

LeadershipProblem Solving